Automatic Bidding

  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … worth testing out. Calls to action Calls to action can be placed in the copy of your ad or chosen as a button that goes on the bottom-right corner of an ad. Some of these options are “shop now,” “learn more,” “sign up” and “donate now.” Some audiences respond to being told what to do, like “shop now”, while others prefer to be coaxed into shopping…

    AllTwitterin Social Facebook- 25 readers -
  • 5 Facebook Bidding Tactics to Beat Your Competition

    … out with manual bidding? Your real competition–the small and midsized businesses that are making the mistake and still optimizing for conversions when the audience they are targeting is likely to convert anyway. That is who you will beat with this tactic. Implementing these five Facebook bidding tactics will allow you to run successful campaigns no matter what your end goal, audience or campaign. Jackson Salzman is a paid social account analyst for Elite SEM. Image courtesy of Shutterstock. …

    AllFacebookin Facebook- 16 readers -
  • How to Maximize Facebook Lead Ads

    … Facebook opened up its Lead Ads to all advertisers last October, and Facebook for Business provided some tips this week on how brands can best utilize them. Lead ads allow brands to auto-populate forms being filled out by users—for purposes including events, newsletters, offers or requests for further information—with details those users have…

    David Cohen/ AllFacebookin Social Facebook How To's- 18 readers -
  • What is Programmatic Advertising & Marketing?

    … available across every social media platform. Each solution has it’s own highly-customizable targeting options dependent upon profile, behavior, geographic location, or even device. This provides an opportunity for marketers to develop advertising that moves with the prospect through to a conversion. This is a far more sophisticated bidding and timing…

    Douglas Karr/ Marketing Technology Blog- 43 readers -
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