Automatic Bidding

  • 6 Facebook Advertising A/B Tests You Can Run Right Now

    … worth testing out. Calls to action Calls to action can be placed in the copy of your ad or chosen as a button that goes on the bottom-right corner of an ad. Some of these options are “shop now,” “learn more,” “sign up” and “donate now.” Some audiences respond to being told what to do, like “shop now”, while others prefer to be coaxed into shopping…

    AllTwitterin Social Facebook- 16 readers -
  • 5 Facebook Bidding Tactics to Beat Your Competition

    … Facebook bidding has always been an elusive part of advertising, but it doesn’t have to be as hard as it may seem. Here are the key points that you need to know about bidding for Facebook ads and when manual bidding is better than automatic. There are four different ways to optimize your Facebook ad delivery and 15 different campaign types…

    AllFacebookin Facebook- 12 readers -
  • How to Maximize Facebook Lead Ads

    … to their websites. Use lookalike audiences to target people similar to your best customers. Choose well art-directed imagery that has a strong focal point, uses depth of space and is thoughtfully composed. Use context cards—which appear after users click call-to-action buttons on your ad—to provide detailed information about exactly what…

    David Cohen/ AllFacebookin Social Facebook How To's- 14 readers -
  • What is Programmatic Advertising & Marketing?

    … of programmatic advertising associated with yesterday’s systems. Social media advertising platforms are largely conducive to programmatic marketing because of their flexibility and the volume and array of data available. Yieldr’s latest infographic highlights five of the biggest social media networks and the benefits of combining them with a programmatic platform. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 40 readers -
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