• The best tools for automating your SEO

      Here’s a fact: effective SEO results require hard work and effort. Anyone who has been in the SEO game for more than a few days knows that earning your website a place in search results is no piece of cake. Not only do you need to carefully plan and execute your strategies, you also need to be on the lookout for changes in algorithms and other tweaks.

      Search Engine Watchin Paid Search SEO- 8 readers -
    • An Argument for Automatic Placements on Google Display

      Don’t Lose Sleep over Evil Bots Earlier this month, Larry Kim wrote a post “How to Find & Eliminate 90%+ of Click Fraud in the Google Display Network”. In the very first sentence, he asserts: “Believe it or not, click fraud in PPC marketing really does exist.” And while I do agree, click fraud does exist, you will not find me huddled over my desk in a panic trying to save my ...

      PPC Hero- 9 readers -
  • Small Business Email Marketing Trends to Watch for In 2018

    … us for a free webinar, 3 Email Marketing Trends for Small Businesses in 2018, for simple ideas on how to incorporate them into your marketing plans. Where should you focus your energy to make the most of your time? First, consider how your customer has continued to evolve. Today’s consumers expect your business to provide experiences tailored…

    Dave Charest/ Constant Contactin EMail- 12 readers -
  • Automating Bidding with Google Sheets and AdWords Scripts

    … Bid changes are vital in steering your account towards performance goals. While the process is important, making the changes and implementing them adds little value. In this article, we’ll cover setting up an automated bidding system using both Google Sheets and AdWords scripts. Specifically, we’ll utilize the bulk upload functionality to format…

    Jacob Fairclough/ PPC Hero- 13 readers -
  • 6 Bottom Line Boosting Tips for Paid Search

    … strategy document for the client. I recommend excluding brand campaigns when running these numbers. Low funnel traffic such as this has the potential to artificially skew efficiency metrics such as CVR and CPA. #3: Implement Income Level Modifiers Income level data can be found under the same “Demographics” report. While technically it falls under…

    PPC Heroin Affiliate Paid Search- 11 readers -
  • #188: What I Learned From a Year of Automating My Business

    … Biggest Takeaways You Don’t Want to Miss: At the end of 2016 it hit me: I was working for my business instead of my business working for me. Can I get an “AMEN”? So I had to make a BIG decision and explore an entire year of evergreen for my business this past year (2017) […] The post #188: What I Learned From a Year of Automating My Business…

    Amy Porterfield- 12 readers -
  • Highlights from TechSEO Boost: The key trends in technical SEO

    … Although most search conferences contain some sessions on technical SEO, until now there has been a general reluctance to dedicate a full schedule to this specialism. That is an entirely understandable stance to take, given that organic search has evolved to encompass elements of so many other marketing disciplines. Increasing visibility via…

    Search Engine Watch- 16 readers -
  • AI The Rise Of The Bots in Marketing

    … We recently attended the fantastic PPC Hero conference in London, and there were some fantastic insights to take away, and one of our own, head of Paid Search, Andrew Morgan gave a fantastic talk. This is the first in a series of posts on the main talking points. Using Automation In Marketing We all know how important data is within the realms…

    Attacat of Edinburgh- 11 readers -
  • Get the Right Message to the Right People with Click Segmentation

    … Nice work! You’ve crafted the perfect email to share with your subscriber list and just hit send—only a matter of time now before the sales come rolling in right? Not quite. That’s because even the greatest email won’t get results if delivered to the wrong audience. Introducing click segmentation To address this problem, Constant Contact…

    Constant Contactin EMail- 16 readers -
  • A Closer Look at AdWords Smart Bidding

    … November 20, 2017 Black Friday, Cyber Monday, Christmas, Hanukah, Festivus; the list of sale opportunities doesn’t end at this point of the year. If you’re managing an eCommerce account right now, time management is fast becoming your most utilized skill. But, what if I told you there was a way to free up some time by giving into our machine…

    PPC Heroin Affiliate Paid Search- 15 readers -
  • The Secret to SEM Success: Machine Learning

    … November 1, 2017 When you consider the combination of machine learning and PPC, what are your thoughts? Do they excite or scare you? We get EXCITED. The pressure to drive…

    PPC Heroin Paid Search- 13 readers -
  • October 2017: What’s New With Constant Contact?

    … Fall is finally here! Time to put away your swimsuit, take out your flannel shirts, and jump into the newest Constant Contact features. Want to learn the latest improvements and new features available in your Constant Contact account? Take four minutes to watch the video below and learn about new product enhancements including: Automation…

    Constant Contactin EMail- 16 readers -
  • Google Target Outranking Share Bid Strategy Success

    … to fluctuate and the only way to manually combat this trend would have been to raise bids across our full portfolio of keywords. The Plan In an internal strategy session the idea of using Google’s Target outranking share was brought up as a way to mitigate increasing the CPC across the full portfolio of keywords and potentially keep from drastically…

    PPC Heroin Paid Search Google- 16 readers -
  • Automate Your Manual Bidding Strategy Using Supermetrics

    … August 14, 2017 One of the most important parts of our job as PPC’ers is bidding. We place bids to win auctions to gain conversions and leads. A big part, then, of our PPC strategy is optimizing bidding. There are several bidding strategies out there, but they can be simplified down to two categories: automated bidding and manual bidding…

    PPC Heroin Paid Search- 20 readers -
  • Marketing Automation for Content Strategy Implementation

    … As a content strategist, my work involves not only writing content marketing strategies but presenting them to clients when they’re completed. In general most strategies I write include, amongst other things, recommendations for regular posting to at least two social media channels and maybe an email newsletter program or two, sent out at varying…

    Lush Digitalin EMail Content- 18 readers -
  • A Case For Automated Bidding

    … focusing on clicks and staying within the budget cap. According to the Google help page (found here), maximizing for clicks achieves the following goals: You have an advertising budget you’d like to reach consistently. You don’t want to spend time monitoring and updating individual CPC bids, and you’re willing to let the AdWords system update CPC…

    PPC Heroin Paid Search- 12 readers -
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