• Time Saving Automation: Search Query Edition

      June 1, 2017 Search Query Reports (SQRs) – you either love them or hate them. While you probably pull these semi-regularly (or maybe you don’t do them at all), are you getting the most out of them? With a little bit of work on the front end, you can save time by automating these reports. Once you get it all set up, simply check in on the Google Sheets workbook every month (o ...

      Rachael Law/ PPC Heroin Affiliate- 21 readers -
    • Chatbots and the Changing Art of Blogging

      You’ve followed blogging bibles to the T, from keyword research to creating search optimised content to leveraging existing content on your social channels. You were expecting incoming traffic – you got it! What you weren’t expecting is that high bounce rate and that low average session duration. Today, it’s no secret that a high-value content driven blog is an indispensable w ...

      The Blog Heraldin Social- 18 readers -
    • 3 European Martech Trends Affecting Brands in 2017

      Across the UK, automation is taking over. Five years ago, for example, real-time bidding accounted for just 12 percent of online display advertising, according to the International Data Corporation. Last month, the Internet Advertising Bureau UK reported that almost three-quarters of UK digital display advertising is now bought programmatically. That push is all about relevance.

      The Content Strategistin Display- 15 readers -
  • Sprout Social Develops Bot Builder for Automated Conversational Workflows

    …. Automation should not replace human agents, but augment their workflow to result in better and faster outcomes,” said Aaron Rankin, CTO of Sprout Social. “We developed self-configurable bots to do just that. Brands can rely on the bot to quickly and consistently collect customer information, so the agent has context even before their first…

    The Blog Herald- 12 readers -
  • How to Grow Your Business, Even When You’re on Vacation

    … on an ongoing basis. You can also engage your existing customers by setting up automated Birthday or Anniversary emails. 2. Gazella Wifi With your email marketing sending on autopilot, make sure you’re continuing to grow your email list even while you’re taking time off. Using Gazella Wifi, your customers will be asked to provide their email address…

    Constant Contactin EMail How To's- 11 readers -
  • FAME: Exploring Facebook’s Ads Manager for Excel

    … ways? Fortunately, there are a plethora of reporting or analysis tools available for this purpose, with the number of options growing with time. If you’re one who relies heavily on spreadsheets for your data management needs (a common trend in PPC as hinted at by the volume of our articles detailing Excel or Google Sheets alone) then you’re…

    PPC Heroin Paid Search Facebook- 13 readers -
  • AdWords Announces Upcoming Changes To Enhanced CPC Bidding

    … May 23, 2017 Beginning in early June, AdWords will be rolling out changes to Enhanced CPC bidding (ECPC). You’ve probably been seeing the below notification when logged into the AdWords interface. Keep reading to find out what changes are being implemented and how they could affect account performance. What’s Changing? Currently, ECPC…

    PPC Heroin Affiliate Paid Search- 24 readers -
  • Dell EMC World: 10 Terms Transforming Information Technology

    … Wow, what a couple weeks! If you’ve noticed I haven’t been writing as frequently, it’s because I made one heck of a trip out to Dell EMC World where Mark Schaefer and I had the honor of interviewing the leadership across Dell Technology companies for their Luminaries podcast. To put this conference into perspective, I walked 4.8 miles the first…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • Using Supermetrics To Report PPC Projected Lag Revenue

    … April 25, 2017 Do you ever wonder why your Analytics revenue for the month is higher than your AdWords revenue during the same time period? Wouldn’t AdWords be more likely to give itself credit? What is more than likely occurring in this situation is that Analytics is attributing revenue to the current month from clicks that occurred last month…

    Jacob Brown/ PPC Heroin Paid Search- 13 readers -
  • Top 5 Ways Sellers Struggle on Amazon (and what will fix them)

    … Have you tried to make it as a seller on Amazon? Did you follow all the conventional advice, but still haven’t seen the results you were promised? Have you even lost money? Are you ready to give up? Before you do, take a moment to see if any of the following five areas sound familiar […] The post Top 5 Ways Sellers Struggle on Amazon (and what…

    Karon Thackston/ Marketing Words Blog- 11 readers -
  • Campaign Monitor VS MailChimp: How to Choose the Best Email Marketing Platform

    … the most out of their email marketing strategies. MailChimp MailChimp is one of the largest email marketing platforms, servicing over 15 million people around the globe. Business owners can create targeted campaigns and initiate product follow-ups with their customers. By using the drag-and-drop email builder, you can design campaigns that meet…

    Growmapin EMail How To's- 25 readers -
  • Building An Automated PPC Spend Tracker In Google Sheets

    … March 24, 2017 With yesterday’s webinar on efficient data analysis through Google Sheets, as well as Tuesday’s post pitting Excel features in their very own March Madness tournament, this week on PPC Hero we’ve highlighted one of the most important pieces of the digital marketer’s toolbox: spreadsheets! Today, we’ll continue the trend…

    PPC Heroin Paid Search Google- 25 readers -
  • 7 Ways Small Business Can Catch Up Using Marketing Automation

    … Turning the tables on the big, established operators in your field can seem like an insurmountable task. But it needn’t be. Marketing automation helps us to level the playing fields, giving our small business a fighting chance against the industry titans, and helping us to make up some serious ground. Here’s how… Effortless resource coverage…

    Michael Brenner/ GetResponse Blog- 17 readers -
  • The 14 Best Free Marketing Automation Resources for Beginners

    … You’ve recently made the decision to get started with marketing automation. Great! Now what? Software? (Well, yeah… may I suggest GetResponse for that?) But what else? Well, let’s think that through. Where do you need to start for marketing automation? And, what help is there for you at every major step of the journey? This post is for those…

    GetResponse Blog- 22 readers -
  • Paid Search Marketing Automation: Embracing The Machine

    … March 16, 2017 This post is part of the Hero Conf Los Angeles Speaker Blog Series. Megan Taggart will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. These days automation is synonymous to account…

    PPC Heroin Paid Search- 16 readers -
  • How to Promote Your Webinar the Right Way

    … effective. That’s why I’ve prepared these 6 tips on how to promote your webinar the right way. Oh, and you guessed it – marketing automation plays a big part in it. 6 ways to promote your webinar 1. Build a killer landing page First things first. If you want webinars to help you generate leads, you can’t go without a landing page. This is where…

    Michal Leszczynski/ GetResponse Blogin How To's- 23 readers -
  • 3 Ways Automation Can Humanize Your Email Marketing Strategy

    … Email automation can be used to create robust email campaigns that trigger when an action occurs—for instance, when a customer makes their first purchase or visits a specific page on your website. This allows you to send targeted emails that help nurture the relationships you have with your subscribers. And as all smart marketers know, sending…

    Movable Ink Blogin EMail- 22 readers -
  • How Much Marketing Automation Is Too Much?

    … In November 2016, without too much fanfare, Twitter launched a marketing automation tool which could be something of a game changer for social media support. The tool that Twitter launched was a bot designed to answer low-level customer service questions and filter clients towards the right department for support. It doesn’t sound like much…

    Michael Brenner/ GetResponse Blogin How To's- 20 readers -
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