• 10 Digital Media and Marketing Predictions for 2017

      2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and every digital marketer is looking for a way to connect business outcomes to their social media efforts. So what’s in store for 2017? We queried a panel of digital marketing and technology experts about their predicti ...

      AllTwitterin Google Facebook Twitter- 21 readers -
    • Analytics and Data Will Change Social Media in 2017

      As we wind down the year and look back on 2016, we find that social media is on everyone’s lips–but perhaps for different reasons than we social media marketers would imagine or prefer. The discussion happening around social media at the end of the year is about responsibility and control. The outcomes of the EU Referendum in Great Britain and the American presidential elec ...

      AllTwitterin Social Facebook Twitter- 31 readers -
    • Steal These Contextual Email Ideas for Your 2017 Campaigns

      2016 was momentous for all things email. We saw the iOS 10 update that brought big changes to the Apple Mail app – namely support for HTML 5 which allows for video in email (yay!). Gmail finally started rolling out changes to support responsive design, and email designers everywhere rejoiced. Cyber Week 2016 was huge for mobile, smashing all kinds of records.

      Movable Ink Blogin EMail- 21 readers -
  • Our Top 10 Blog Posts of 2016

    … Timeline of Contextual Marketing We were super excited to exceed 200 billion live content impressions this past Cyber Week. To celebrate, we created a timeline to showcase a few of our favorite client email campaigns throughout the years. 8. 5 Email Automation Best Practices Email automation is an increasingly popular topic, and yet it seems like…

    Movable Ink Blogin EMail Content- 11 readers -
  • Marketing Automation and the New Omnichannel Journey

    … that are considered to be typical today; and three examples of how marketing automation helps us to be prepared. Journey #1 A customer is passing your store and they step inside to take a look at your product range. They select a bulky product but use their mobile device to compare prices and find it cheaper elsewhere. It is only after the product arrives…

    Michael Brenner/ GetResponse Blog- 20 readers -
  • 4 Ways to Boost Content Marketing with Automation

    … Great content requires talent and skill to pull off; it requires a human touch, with a dash of artistry and a hefty serving of creative know-how. To put it simply, content is not something you can automate. However, that is not to say that our content strategies can’t benefit from a little automation. In fact, marketing automation platforms can…

    Michael Brenner/ GetResponse Blogin Content- 15 readers -
  • Making Life Easier with Marketing Automation

    … Business is fraught with traps, pits and trip hazards, all of which are seemingly designed to bring you down while you are in full flow. So how can we avoid these? Marketing automation provides the key to help us navigate these treacherous waters with relative ease. Read on for five examples of marketing automation in action, and discover how…

    Michael Brenner/ GetResponse Blog- 15 readers -
  • Marketing Automation 2.0: 3 Tactics to Go to the Next Level [Free eBook]

    … In Erik Qualman’s second eBook for GetResponse, he moves beyond baseline tips to get a business started using marketing automation to tips to help businesses stay competitive in the ever-changing marketing landscape. This eBook focuses on three main tactics: Keeping the customer top of mind. Creating a plan. Tracking your customers…

    GetResponse Blog- 21 readers -
  • The Most Important Marketing Automation Highlights of 2016

    This year brought many changes to marketing automation. More companies are using marketing automation, and those numbers are growing. According to Apteco’s Trend Report 2014/2015 Data Driven Marketing, only 33% of respondents are currently using marketing automation. Fully half want to aspire to use marketing automation in their businesses.

    GetResponse Blog- 27 readers -
  • 6 Marketing Automation Predictions for 2017

    … If you only read the industry blogs, you’d think marketing automation was old-hat for B2B marketers. But in reality, most of us are still learning. The tools and the strategy that drive marketing automation are evolving every year. Just take a look around you to see how much the landscape is changing. With more people immersed in their devices…

    GetResponse Blogin Social- 13 readers -
  • The Three Levels of Marketing Automation & How to Decide

    … Roughly 60% of companies who adopt marketing automation tools only utilize a fraction of those tools’ features. The two primary culprits are (1) lack of a clear marketing strategy before selecting a tool, and (2) the complexity of the systems themselves. Add to this the fact that 38% of companies were considering switching tools in 2016 and it’s…

    Aaron Orendorff/ GetResponse Blogin How To's- 18 readers -
  • Optimizing Marketing Automation For Success: Kath Pay Webinar Recap

    … In a recent GetResponse webinar, Kath Pay discussed optimizing marketing automation programs for success. What does optimizing your marketing automation program mean? Testing, always testing, different aspects of your program so you get the best results possible. And not ad hoc testing, one and done. But strategically, consistently testing…

    GetResponse Blogin Paid Search- 18 readers -
  • Top 5 Mistakes to Avoid in Marketing Automation

    … Marketing automation is an incredibly powerful technology that has changed the way businesses do digital marketing. It increases the marketing efficiency while decreasing the related overheads by automating the repetitive sales and marketing processes. Companies of all sizes can take benefit of the marketing automation and supercharge their lead…

    Marketing Technology Blogin EMail- 15 readers -
  • Why Marketing Automation Is Worth the Cost?

    … a demonstrable track record in launching and promoting great products, getting stunning returns, and enhancing the value of the customer over their entire life-cycle. With this in mind, do you really need marketing automation software in your life? Is an automated strategy really necessary when things are already so sweet? After all, there are costs…

    Michael Brenner/ GetResponse Blog- 14 readers -
  • Influencer Marketing Automation: Finding the Right Balance

    … As people become more wary of traditional advertising, brands and agencies increasingly turn to influencer marketing programs to connect with their target audiences in authentic and meaningful ways. As a result, 75 percent of marketers today use influencer marketing in some capacity, with nearly 60 percent planning on increasing…

    AllFacebookin Social- 16 readers -
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