Automation

    • Automate Your Manual Bidding Strategy Using Supermetrics

      August 14, 2017 One of the most important parts of our job as PPC’ers is bidding. We place bids to win auctions to gain conversions and leads. A big part, then, of our PPC strategy is optimizing bidding. There are several bidding strategies out there, but they can be simplified down to two categories: automated bidding and manual bidding.

      PPC Hero- 15 readers -
    • August 2017 Marketing and Holiday Planning

      We’re right in the middle of the dog days of summer. The days are long, the temperatures are high, and email marketing might be the last thing on your mind. That’s okay — we all deserve a break from time to time. Just don’t let the whole month of August pass you by. Because while many of your competitors might be slowing down for the summer, this could be your time to shine.

      Miranda Paquet/ Constant Contactin EMail- 18 readers -
    • Marketing Automation for Content Strategy Implementation

      As a content strategist, my work involves not only writing content marketing strategies but presenting them to clients when they’re completed. In general most strategies I write include, amongst other things, recommendations for regular posting to at least two social media channels and maybe an email newsletter program or two, sent out at varying frequencies.

      Lush Digitalin EMail Content- 17 readers -
  • A Case For Automated Bidding

    … July 28, 2017 It is universally agreed upon that more power is better. More power means more control. It means more knowledge, more capability. Power means superiority. So, having more power over an AdWords account must mean that the account is in better hands, is in superior hands, is in more knowledgeable hands. A claim can be made…

    PPC Heroin Paid Search- 12 readers -
  • Sprout Social Develops Bot Builder for Automated Conversational Workflows

    … Sprout Social Develops Bot Builder for Automated Conversational Workflows June 27, 2017 by Meagan Freeman Leave a Comment Last year, there were an estimated 34,000 chatbots in existence–most in response to a growing need for automated assistance in customer care. As chatbots evolve to better support business’ needs, Sprout Social…

    The Blog Herald- 24 readers -
  • How to Grow Your Business, Even When You’re on Vacation

    … Can you believe it’s summer already? If you’re like many small business owners and marketers, you’ve been working hard all year to grow your business. And now you’re looking forward to a well-deserved vacation. Or maybe you — like 43 percent of small business owners — struggle to take time away from your business. If you’re worried…

    Constant Contactin EMail How To's- 14 readers -
  • 3 European Martech Trends Affecting Brands in 2017

    … to manage the technology. All of these developments ultimately suggest that martech is only going to get more complex. “For marketers, it’s data and it’s creativity; giving the customers the best experience and getting the best return,” Gierlinska said. “All the current innovation is around those two spaces.” The post 3 European Martech Trends Affecting Brands in 2017 appeared first on The Content Strategist. …

    The Content Strategistin Display- 18 readers -
  • Chatbots and the Changing Art of Blogging

    …, add more information and suggestions all through one chat window. Power of automation saves you time and effort With an average blog visitor reading an article for 15 seconds or less, today, genuinely building authority in the blogging space goes hand in hand with engaging and interacting with your readers. Be it to exchange ideas, give insightful…

    The Blog Heraldin Social- 20 readers -
  • Time Saving Automation: Search Query Edition

    … June 1, 2017 Search Query Reports (SQRs) – you either love them or hate them. While you probably pull these semi-regularly (or maybe you don’t do them at all), are you getting the most out of them? With a little bit of work on the front end, you can save time by automating these reports. Once you get it all set up, simply check…

    Rachael Law/ PPC Heroin Affiliate- 21 readers -
  • FAME: Exploring Facebook’s Ads Manager for Excel

    … May 26, 2017 One of the largest aspects of digital marketing distinguishing it from traditional forms of advertising is the amount of information available in near real-time – information on consumer attributes and behaviors relating directly to the marketer’s efforts. The data we accrue can be used to immediately measure the success…

    PPC Heroin Paid Search Facebook- 17 readers -
  • AdWords Announces Upcoming Changes To Enhanced CPC Bidding

    …, advertisers with strict CPC KPIs or low conversion data should be especially careful when using ECPC. Another aspect of ECPC to keep in mind is the automation does not adjust bids based on device. Even with the 30% cap removal, be sure to use positive and negative device bid modifiers to help optimize ad delivery. Potential Results Even though AdWords…

    PPC Heroin Affiliate Paid Search- 27 readers -
  • Dell EMC World: 10 Terms Transforming Information Technology

    … Wow, what a couple weeks! If you’ve noticed I haven’t been writing as frequently, it’s because I made one heck of a trip out to Dell EMC World where Mark Schaefer and I had the honor of interviewing the leadership across Dell Technology companies for their Luminaries podcast. To put this conference into perspective, I walked 4.8 miles the first…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Using Supermetrics To Report PPC Projected Lag Revenue

    … April 25, 2017 Do you ever wonder why your Analytics revenue for the month is higher than your AdWords revenue during the same time period? Wouldn’t AdWords be more likely to give itself credit? What is more than likely occurring in this situation is that Analytics is attributing revenue to the current month from clicks that occurred last month…

    Jacob Brown/ PPC Heroin Paid Search- 19 readers -
  • Top 5 Ways Sellers Struggle on Amazon (and what will fix them)

    … Have you tried to make it as a seller on Amazon? Did you follow all the conventional advice, but still haven’t seen the results you were promised? Have you even lost money? Are you ready to give up? Before you do, take a moment to see if any of the following five areas sound familiar […] The post Top 5 Ways Sellers Struggle on Amazon (and what…

    Karon Thackston/ Marketing Words Blog- 11 readers -
  • Campaign Monitor VS MailChimp: How to Choose the Best Email Marketing Platform

    … automation and personalization has become one of the hottest digital marketing trends in 2017. You can use actions the subscriber takes within each email to deliver a tailored customer journey. Then personalize the emails with information you’ve gathered, such as age, gender, geo-location and transactional history. This strategy is producing amazing…

    Growmapin EMail How To's- 29 readers -
  • Building An Automated PPC Spend Tracker In Google Sheets

    … is to pull in spend information for our given timeframe so we can see how it stacks up with budget every time we check the tracker. This step benefits greatly from an add-on such as Supermetrics which allows you to directly pull data from your marketing platforms into Google Sheets, as it will streamline the process and pave the way for easier automation…

    PPC Heroin Paid Search Google- 28 readers -
  • 7 Ways Small Business Can Catch Up Using Marketing Automation

    … Turning the tables on the big, established operators in your field can seem like an insurmountable task. But it needn’t be. Marketing automation helps us to level the playing fields, giving our small business a fighting chance against the industry titans, and helping us to make up some serious ground. Here’s how… Effortless resource coverage…

    Michael Brenner/ GetResponse Blog- 23 readers -
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