• The 14 Best Free Marketing Automation Resources for Beginners

      You’ve recently made the decision to get started with marketing automation. Great! Now what? Software? (Well, yeah… may I suggest GetResponse for that?) But what else? Well, let’s think that through. Where do you need to start for marketing automation? And, what help is there for you at every major step of the journey? This post is for those of you who understand the benefits o ...

      GetResponse Blog- 15 readers -
    • How Much Marketing Automation Is Too Much?

      In November 2016, without too much fanfare, Twitter launched a marketing automation tool which could be something of a game changer for social media support. The tool that Twitter launched was a bot designed to answer low-level customer service questions and filter clients towards the right department for support.

      Michael Brenner/ GetResponse Blogin How To's- 16 readers -
    • How to Scale Facebook Ads with Automation

      March 9, 2017 This post is part of the Hero Conf Los Angeles Speaker Blog Series. Sahil Jain will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. Facebook, and its extended network, provides incredible reach for marketers to find, eng ...

      PPC Heroin Affiliate Social Paid Search Facebook How To's- 15 readers -
  • 7 Ways Small Business Can Catch Up Using Marketing Automation

    … Turning the tables on the big, established operators in your field can seem like an insurmountable task. But it needn’t be. Marketing automation helps us to level the playing fields, giving our small business a fighting chance against the industry titans, and helping us to make up some serious ground. Here’s how… Effortless resource coverage…

    Michael Brenner/ GetResponse Blog- 13 readers -
  • Paid Search Marketing Automation: Embracing The Machine

    March 16, 2017 This post is part of the Hero Conf Los Angeles Speaker Blog Series. Megan Taggart will join 50+ PPC experts sharing their paid search and social expertise at the World’s Largest All-PPC Event, April 18-20 in Los Angeles, CA. Like what you read? Find out more about Hero Conf. These days automation is synonymous to account optimization.

    PPC Hero- 15 readers -
  • How to Promote Your Webinar the Right Way

    … effective. That’s why I’ve prepared these 6 tips on how to promote your webinar the right way. Oh, and you guessed it – marketing automation plays a big part in it. 6 ways to promote your webinar 1. Build a killer landing page First things first. If you want webinars to help you generate leads, you can’t go without a landing page. This is where…

    Michal Leszczynski/ GetResponse Blogin How To's- 19 readers -
  • 3 Ways Automation Can Humanize Your Email Marketing Strategy

    … Email automation can be used to create robust email campaigns that trigger when an action occurs—for instance, when a customer makes their first purchase or visits a specific page on your website. This allows you to send targeted emails that help nurture the relationships you have with your subscribers. And as all smart marketers know, sending…

    Movable Ink Blogin EMail- 14 readers -
  • Marketing Automation Basics: 17 Tips For Getting Started [Ebook]

    … Marketing automation is the future of marketing. But it can be intimidating when you’re first getting started. Even the basics can seem overwhelming. But, as always, there are tricks to getting away from the overwhelm. And sometimes, getting started with automation is best done on paper – or whatever your favorite system of preparation happens…

    Barry Feldman/ GetResponse Blog- 16 readers -
  • Webinar Recap: The 5 Habits of Digital Leadership in Marketing Automation

    Erik Qualman was recently a guest for a GetResponse Automation Hub webinar, where he spoke on the five habits of digital leadership that can be used with marketing automation. What does the digital world look like in 2017? Over half the world’s population is 30 years old or younger If Facebook was a nation, it would be the most populous in the world (followed by China, India, and YouTube).

    GetResponse Blog- 15 readers -
  • One Easy (and Easy-to-Overlook) Way for Marketers to Adopt the Customer Mindset

    … Marketing personas? Check. Customer data? Check. Strategy? Check. Deep understanding of your product or service and the problem it solves? Yep. Empathy for the customer? Absolutely. Sweet marketing automation platform? Of course you’ve got that, too! You’re armed with all of the above—all the things you need to create the kind of nurturing…

    GetResponse Blog- 10 readers -
  • 10 Top Marketing Automation Influencers You Need to Know

    … When we want inspiration and guidance in the world of marketing automation, the world wide web is always a good place to start looking. But with so much content and so many ideas doing the rounds, how can we be sure that we are learning from the best? To help to cut through the confusion, here are ten of the most insightful, innovative…

    Michael Brenner/ GetResponse Blog- 22 readers -
  • Can Content Marketing Be Automated?

    … Wow is there a lot of talk about automation these days. Whether it’s marketing automation, or programmatic advertising, or artificial intelligence bots that automagically write our content – more than ever it seems marketers are looking for algorithms that can help them scale and optimize their efforts. Marketing Automation, content and data…

    Robert Rose/ GetResponse Blogin Content- 17 readers -
  • 6 Unexpected Benefits of Marketing Automation

    … We know that a marketing automation system is a useful tool in our business arsenal. Lead nurturing, customer support and a range of other marketing tasks are all made much easier by implementing automation. However, these are not the only benefits. Read on for some of the more unexpected benefits of marketing automation. More time to develop…

    Michael Brenner/ GetResponse Blog- 11 readers -
  • Stop Wasting Time on PPC Reporting – Use Custom Dashboards Today

    … not be shared). The “Email” option is what it sounds like. Simply click “Email” and you can send a PDF of the dashboard to anyone, with a custom message. Exporting will create a downloadable PDF of the dashboard. There are two ways to look at automation and dashboards. For one, if it is set up correctly, your report will automatically be there for you…

    PPC Heroin Paid Search- 16 readers -
  • Changing Your Mindset: Automated Emails are Customer Service Emails!

    … Automation is often portrayed as dehumanizing and impersonal. But in email marketing, automation tools can help you create the exact opposite: timely, relevant and highly personalized messages that speak to your individual customers’ needs and objectives. You just can’t do that with one-size-fits-all emails. Automation makes personalization…

    GetResponse Blogin EMail- 12 readers -
  • How to Accelerate Sales with Marketing Automation

    … of leads you send to your sales team, but once you understand the logic, it’ll all make sense. You tell me – what happens when someone gets too much of something? In other words, what happens when a sales person gets all of the unsorted leads that come through your marketing automation campaign? You guessed it – they get a little overwhelmed…

    GetResponse Blogin How To's- 16 readers -
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