• 5 Signs Your Company Needs Marketing Automation

      Marketers have a lot to juggle. Between emails, blog posts, social media, ad campaigns, and direct mail, it’s practically impossible to keep track of all your communications without some level of automation. That’s why the use of marketing automation tools is on the rise. According to ClickZ, as much as 59% of Fortune 500 companies already use marketing automation, and for good reason.

      GetResponse Blog- 19 readers -
    • The Three Easiest Ways To Get Started With Marketing Automation

      You already know you should be automating your marketing. In fact, you probably feel guilty just thinking about it. Why? Because you’ve heard the numbers. According to aggregate data, “80% of marketing automation users” see their number of leads increase (Venturebeat Insights), “high performers have an average of 60% higher lead-to-sale conversion rating” (PR 20/20), and overa ...

      Aaron Orendorff/ GetResponse Blog- 13 readers -
  • How To Stay On Top Of Marketing Automation

    … Automation is revolutionizing the way commerce happens in every sector of the economy. In the fast food industry, self-serve kiosks are replacing order takers. Manufacturing facilities around the world are outfitted with robotics that deliver precision and efficiency. The automation revolution is also impacting marketing in a big way. Adopters…

    GetResponse Blogin How To's- 7 readers -
  • Actions Speak Louder Than Data

    … Marketers often struggle with achieving their Return on Marketing Investment (ROMI) objectives due to a lack of operational efficiency in gathering, interpreting, and applying data-driven insights. Even armed with the most innovative and cutting-edge Marketing Automation solutions, marketers still can’t escape the age-old computer science adage…

    GetResponse Blog- 5 readers -
  • How To Sell More Online In The Upcoming Holiday Season

    … Say the word “holidays” to marketers, and immediately happiness and distress will cover their faces – at the same time. It’s no surprise, as the holiday season accounts for an average of almost 20% of the retail industry’s annual sales. So let’s not put off the holiday preparations and just do what’s possible to sell more? Are holidays really…

    Michal Leszczynski/ GetResponse Blogin How To's- 9 readers -
  • Marketing Automation Best Practices – Cracking The Code Of Marketing Automation

    … In this episode of the Cracking the Code of ć series, Lon Safko talks about best practices for marketing automation. Before you jump into the latest episode, perhaps you’ll want to take a look at some of our previous ones. Check out these links below. Part 1: What is marketing automation? Part 2: Who is marketing automation for? Part 3: What…

    GetResponse Blog- 10 readers -
  • 7 Insights to Help Refine Your App Notification Strategy

    … There’s a fine line between being effective and being annoying when it comes to push notifications. Too many notifications can lead to overload, while too few notifications can lead to users abandoning applications and services. However, well-timed and well-targeted push notifications can increase retention and conversion. Tapjoy studied more…

    AllTwitter- 6 readers -
  • How to Create a Welcome Series for New Donors

    … You just got a notification of a new donation, and are ready to break out the bottle of champagne. Congratulations! The fact that someone made a financial commitment to your organization is extremely rare and precious. But how will you keep them coming back? This is the constant challenge of even the most seasoned fundraiser. All too often donors…

    John Haydon/ Constant Contactin EMail How To's- 9 readers -
  • How to Master the Benefits and Pitfalls of Social Media Automation

    … If you’ve been reading our marketing automation hub, you’ve seen lots about the right ways to automate your marketing. Welcome messages, auto responders, drip campaigns, customized messages. All these are great to automate, easy to maintain once you’re over the content creation hump. But we’ve not addressed automation for email marketing’s bosom…

    GetResponse Blogin Social EMail How To's- 7 readers -
  • Split Test Emails And Improve Your Automation Workflow

    … This week Reno Van Boven talks about split testing, and explains why it’s important to take a closer look at performance of individual elements of your emails. Watch the video to find out how split testing can help you improve your marketing automation workflows. Why should I A/B test emails in my automation workflow? Split testing allows you…

    GetResponse Blogin EMail- 11 readers -
  • Automated Systems: When It Pays to Put Those Eggs in One Basket

    … of the month, in a big mess, when there’s software that does that. No one person can do it all, but many systems can, so don’t let the thought of giving up the illusion of control scare you. You can actually gain a lot more control by embracing automation technology. Here are some examples of ways to put automation to use: Finding and paying your team…

    Mary C. Long/ AllTwitter- 13 readers -
  • How To Keep Your Marketing Automation Campaigns More Personal

    … Marketing automation has been proven to increase qualified leads by up to 451%. But how do you achieve those results without sounding like a pre-recorded robot? Automation tools are great for decreasing the workload while providing some pretty outstanding results, but maintaining a personal connection can sometimes prove to be quite challenging…

    GetResponse Blogin EMail How To's- 15 readers -
  • A Solopreneur’s Journey Into Marketing Automation

    … If you’re a solopreneur, you’re constantly busy running one aspect of your business or another. The last thing you have time to do is to adopt yet another marketing channel. Or so you think… Marketing Automation will have a learning curve, there’s no doubt about that. If you’re already using email marketing, adding automation will make you more…

    Barry Feldman/ GetResponse Blogin EMail- 14 readers -
Get the top posts daily into your mailbox!
More from around the web