Automation

    • October 2017: What’s New With Constant Contact?

      Fall is finally here! Time to put away your swimsuit, take out your flannel shirts, and jump into the newest Constant Contact features. Want to learn the latest improvements and new features available in your Constant Contact account? Take four minutes to watch the video below and learn about new product enhancements including: Automation Emails: Constant Contact’s new au ...

      Constant Contactin EMail- 16 readers -
  • Adapting to the Upcoming AdWords Ad Updates

    …, AdWords announced two upcoming features designed to embrace machine learning at the ad level: These two updates continue AdWords trend of incorporating automation. Like Smart Display Campaigns and Smart Bidding Options, ad rotation and copy creation will now integrate an element of machine learning. Each update should be relatively easy for account…

    PPC Heroin Paid Search- 17 readers -
  • Google Target Outranking Share Bid Strategy Success

    … August 24, 2017 A major focus over at the Google headquarters in 2017 has been to increase automated bid offering within the AdWords platform. They have refined existing methods and added new capabilities. Approached with a unique situation earlier in the year, our client team decided to place our personal experiences and hesitancy…

    PPC Heroin Paid Search Google- 16 readers -
  • Automate Your Manual Bidding Strategy Using Supermetrics

    … August 14, 2017 One of the most important parts of our job as PPC’ers is bidding. We place bids to win auctions to gain conversions and leads. A big part, then, of our PPC strategy is optimizing bidding. There are several bidding strategies out there, but they can be simplified down to two categories: automated bidding and manual bidding…

    PPC Heroin Paid Search- 18 readers -
  • Marketing Automation for Content Strategy Implementation

    … will they possibly find the time, the staff, the money? When the cogs visibly start to turn, I know it’s time to mention the magic, anxiety-relieving words: “Marketing automation”. No, you don’t have to log onto your social channels every time you want to publish a social update. No, you don’t have to manually add each email address…

    Lush Digitalin EMail Content- 18 readers -
  • A Case For Automated Bidding

    … focusing on clicks and staying within the budget cap. According to the Google help page (found here), maximizing for clicks achieves the following goals: You have an advertising budget you’d like to reach consistently. You don’t want to spend time monitoring and updating individual CPC bids, and you’re willing to let the AdWords system update CPC…

    PPC Heroin Paid Search- 12 readers -
  • August 2017 Marketing and Holiday Planning

    … We’re right in the middle of the dog days of summer. The days are long, the temperatures are high, and email marketing might be the last thing on your mind. That’s okay — we all deserve a break from time to time. Just don’t let the whole month of August pass you by. Because while many of your competitors might be slowing down for the summer…

    Miranda Paquet/ Constant Contactin EMail- 18 readers -
  • PPC’s Future: Machine Learning And How To Adapt To This New Dynamic

    … on an auction by auction basis. Conclusion This is an exciting time for us in the ppc industry. Machine learning has afforded the opportunity to learn more and execute faster. However, the one thing machines can’t do as well as humans is translate all the data derived from ppc and turn it into coherent strategies. Taking a more strategic approach will increase your value. The ability take the big picture and connect it to results will help increase your influence and help you progress in your career. …

    Jeff Baum/ PPC Heroin Affiliate Paid Search How To's- 21 readers -
  • Sprout Social Develops Bot Builder for Automated Conversational Workflows

    …. Automation should not replace human agents, but augment their workflow to result in better and faster outcomes,” said Aaron Rankin, CTO of Sprout Social. “We developed self-configurable bots to do just that. Brands can rely on the bot to quickly and consistently collect customer information, so the agent has context even before their first…

    The Blog Herald- 24 readers -
  • How to Grow Your Business, Even When You’re on Vacation

    … Can you believe it’s summer already? If you’re like many small business owners and marketers, you’ve been working hard all year to grow your business. And now you’re looking forward to a well-deserved vacation. Or maybe you — like 43 percent of small business owners — struggle to take time away from your business. If you’re worried…

    Constant Contactin EMail How To's- 15 readers -
  • 3 European Martech Trends Affecting Brands in 2017

    … drivers automated reminders of when they should get their car serviced based on the date you bought your car. Based on my conversations with agencies, tech companies, and consultancies, this level of technological innovation is only going to increase. Here are three trends that marketers working in Europe should be thinking about for the future…

    The Content Strategistin Display- 18 readers -
  • Chatbots and the Changing Art of Blogging

    … You’ve followed blogging bibles to the T, from keyword research to creating search optimised content to leveraging existing content on your social channels. You were expecting incoming traffic – you got it! What you weren’t expecting is that high bounce rate and that low average session duration. Today, it’s no secret that a high-value content…

    The Blog Heraldin Social- 20 readers -
  • Time Saving Automation: Search Query Edition

    … in on the Google Sheets workbook every month (or whatever schedule you like to run your SQRs on). We’ve already covered SQRs here and here, but today we’ll cover alternative methods to automate your search query reports. Automation Set Up The Script Setting up this script allows us to segment search queries into “N-Grams”, which is a fancy way of saying…

    Rachael Law/ PPC Heroin Affiliate- 21 readers -
  • FAME: Exploring Facebook’s Ads Manager for Excel

    … ways? Fortunately, there are a plethora of reporting or analysis tools available for this purpose, with the number of options growing with time. If you’re one who relies heavily on spreadsheets for your data management needs (a common trend in PPC as hinted at by the volume of our articles detailing Excel or Google Sheets alone) then you’re…

    PPC Heroin Paid Search Facebook- 19 readers -
  • AdWords Announces Upcoming Changes To Enhanced CPC Bidding

    … is an automated bidding strategy that increases your manual bid amounts up to 30% if Google’s algorithm thinks a certain click is more likely to convert. The algorithm takes a user’s device, location, browser, and the time of day into consideration when automatically adjusting bids. ECPC works for Search, Shopping, and Display campaigns. Any manual bid…

    PPC Heroin Affiliate Paid Search- 30 readers -
  • Dell EMC World: 10 Terms Transforming Information Technology

    … and your customers’ expectations in the near future: Convergence – converged infrastructure (CI) brings together the core aspects of a data center – computing, storage, networking, and virtualization. No more individual configurations, just a platform that’s easily scaled with expected performance results. Hyper-convergence – tightly integrates…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
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