Autoresponders

An autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex. The first autoresponders were created within mail transfer agents that found they could not deliver an e-mail to a given address. These create bounce messages such as "your e-mail could not be delivered because..." type responses. Today's autoresponders need to be careful to not generate e-mail backscatter, which can result in the autoresponses being considered E-mail spam.Autoresponders are often used as e-mail marketing tools, to immediately provide information to their prospective customers and then follow-up with them at preset time intervals.
Posts about Autoresponders
  • How great customer service can be an effective marketing tool

    … Editor’s note: This post comes from our Constant Contact UK team. You can view all the posts from our UK team here. Or connect with us on Facebook and Twitter. Be honest. Is your small business really wowing your customers and clients? Every professional knows that customer service is important. So why is it that the small businesses getting…

    Constant Contactin Social How To's- 28 readers -
Get the top posts daily into your mailbox!