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… Are you getting tired of your blog? If so, there’s a good chance your readers are, too. There’s really nothing wrong with that, believe me. You’ve worked hard creating fantastic content that’s educational, engaging, and entertaining—possibly for years now. But for whatever reason, it’s just not working anymore. Or it’s still working, but your…
Content Marketing, Owned Media There seems to be a disconnect between what content marketers want to achieve and what they actually measure. In a survey of B2B and B2C marketers this spring, we found that their most common goal (73 percent) is brand awareness. The metrics these marketers gather, however, tell a different story.