Average Order Value

  • Mcommerce is Now Growing 200% Faster than Ecommerce

    …. Mobile purchases are now becoming second nature, though, and the statistics from Coupofy prove it. In fact, while e-commerce is expected to grow by 15%, mobile commerce is expected to grow by 31% in 2017! Tweet This! Around the globe, Japan, United Kingdom and South Korea lead growth with nearly 50% year over year. Australia and Netherlands have…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • 10 Email Tracking Metrics You Should be Monitoring

    … service providers! List retention is a key metric to recognize the quality of the email content you’re distributing. Spam Reports – How many subscribers reported your email as junk? Hopefully none – but if you have more than a few each send you need to be concerned about where you’re getting these subscribers from and the relevance of the content…

    Douglas Karr/ Marketing Technology Blogin EMail- 18 readers -
  • The Benefits of Testing Coupons and Discounts

    … discounts strategically vs. treating them as one-off conversion machines. The key to deploying coupons and discounts is testing them. 53% of digital marketers conduct advanced A/B or multivariate testing Tweet This!. Observe conversion rates, channels used, purchase frequency, average order value and lifetime value of the customers that were acquired…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • Pinterest Drives Traffic — and Commerce — Online [Infographic]

    … Pinterest might be one of the most frequently talked about social networks, but as of December 2014, it wasn’t even one of the biggest in terms of the number of users. Still, if you look at the sites driving the most traffic, Pinterest is among the top five. An infographic from Shopify outlines how Pinterest impacts online commerce. Not only…

    AllFacebookin Social- 12 readers -
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