Average Order Value

  • Mcommerce is Now Growing 200% Faster than Ecommerce

    … and Kohl’s (in that order). Surprisingly, Amazon isn’t yet in the top 5! All of these merchants have seen around 50% growth in mobile traffic and sales. On a global scale, the e-commerce leader eBay continues to focus on making it easier for consumers to shop on smartphones and tablets as the value of purchases from these devices grew 21% each year. Average…

    Douglas Karr/ Marketing Technology Blog- 32 readers -
  • 10 Email Tracking Metrics You Should be Monitoring

    … rates. Average Order Value – (AOV) Ultimately, tracking an email address from a subscription, through nurturing, through to conversion is critical as you’re measuring the performance of your email campaigns. While conversion rates may remain somewhat consistent, the amount of money subscribers actually spent may vary quite a bit. © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin EMail- 41 readers -
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