Average Order Value

  • 10 Types of Triggered Email Campaigns You Should Implement

    … opportunities to educate your prospects and customers as well as provide them alternative engagement opportunities. Included are e-receipt, purchase confirmations, back orders, order confirmation, shipping confirmations and returns or refund email triggers. Account Email – Notifications to consumers of changes to their account, like password updates…

    Douglas Karr/ Marketing Technology Blogin EMail- 18 readers -
  • Mcommerce is Now Growing 200% Faster than Ecommerce

    …. Mobile purchases are now becoming second nature, though, and the statistics from Coupofy prove it. In fact, while e-commerce is expected to grow by 15%, mobile commerce is expected to grow by 31% in 2017! Tweet This! Around the globe, Japan, United Kingdom and South Korea lead growth with nearly 50% year over year. Australia and Netherlands have…

    Douglas Karr/ Marketing Technology Blog- 32 readers -
  • 10 Email Tracking Metrics You Should be Monitoring

    … rates. Average Order Value – (AOV) Ultimately, tracking an email address from a subscription, through nurturing, through to conversion is critical as you’re measuring the performance of your email campaigns. While conversion rates may remain somewhat consistent, the amount of money subscribers actually spent may vary quite a bit. © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin EMail- 39 readers -
  • The Benefits of Testing Coupons and Discounts

    … discounts strategically vs. treating them as one-off conversion machines. The key to deploying coupons and discounts is testing them. 53% of digital marketers conduct advanced A/B or multivariate testing Tweet This!. Observe conversion rates, channels used, purchase frequency, average order value and lifetime value of the customers that were acquired…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Pinterest Drives Traffic — and Commerce — Online [Infographic]

    … does Pinterest drive traffic, when its users click through to a branded site, they’re prepared to spend money. Not only do people go to Pinterest looking for ideas, Pinterest referrals result in an average order value of $50. Pinning something even indicates intent, as 93 percent of surveyed said they planned to buy the item in question. As we’ve…

    AllFacebookin Social- 14 readers -
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