Average Order Value

  • Mcommerce is Now Growing 200% Faster than Ecommerce

    … and Kohl’s (in that order). Surprisingly, Amazon isn’t yet in the top 5! All of these merchants have seen around 50% growth in mobile traffic and sales. On a global scale, the e-commerce leader eBay continues to focus on making it easier for consumers to shop on smartphones and tablets as the value of purchases from these devices grew 21% each year. Average…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • 10 Email Tracking Metrics You Should be Monitoring

    … emails directly in the junk folder or even blocked altogether. Some people utilize SenderScore for this, but the ISPs don’t monitor your SenderScore… each ISP has their own means of monitoring your reputation. List Retention – it’s said that up to 30% of a list can change email addresses in the course of a year! That means in order for your list…

    Douglas Karr/ Marketing Technology Blogin EMail- 17 readers -
  • The Benefits of Testing Coupons and Discounts

    … discounts strategically vs. treating them as one-off conversion machines. The key to deploying coupons and discounts is testing them. 53% of digital marketers conduct advanced A/B or multivariate testing Tweet This!. Observe conversion rates, channels used, purchase frequency, average order value and lifetime value of the customers that were acquired…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • Pinterest Drives Traffic — and Commerce — Online [Infographic]

    … Pinterest might be one of the most frequently talked about social networks, but as of December 2014, it wasn’t even one of the biggest in terms of the number of users. Still, if you look at the sites driving the most traffic, Pinterest is among the top five. An infographic from Shopify outlines how Pinterest impacts online commerce. Not only…

    AllFacebookin Social- 11 readers -
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