Average Order Value

  • Mcommerce is Now Growing 200% Faster than Ecommerce

    … Do you remember the first item that you purchased on your mobile device? I’m not quite sure when I made my first mobile purchase, I’m guessing it was either through the Amazon or Starbucks mobile application. Mobile purchasing had a couple of limitations – one was the ease of use and technology, the other was simply trusting the transaction…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • 10 Email Tracking Metrics You Should be Monitoring

    … to continue growing, you have to maintain and promote your list as well as retain the rest of your subscribers to remain healthy. How many subscribers are lost per week and how many new subscribers are you acquiring? While bounce rates per campaign are typically provided, I’m surprised that overall list retention isn’t a primary focus of email…

    Douglas Karr/ Marketing Technology Blogin EMail- 22 readers -
  • The Benefits of Testing Coupons and Discounts

    … discounts strategically vs. treating them as one-off conversion machines. The key to deploying coupons and discounts is testing them. 53% of digital marketers conduct advanced A/B or multivariate testing Tweet This!. Observe conversion rates, channels used, purchase frequency, average order value and lifetime value of the customers that were acquired…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • Pinterest Drives Traffic — and Commerce — Online [Infographic]

    … does Pinterest drive traffic, when its users click through to a branded site, they’re prepared to spend money. Not only do people go to Pinterest looking for ideas, Pinterest referrals result in an average order value of $50. Pinning something even indicates intent, as 93 percent of surveyed said they planned to buy the item in question. As we’ve…

    AllFacebookin Social- 13 readers -
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