Average Order Value

  • Mcommerce is Now Growing 200% Faster than Ecommerce

    … Do you remember the first item that you purchased on your mobile device? I’m not quite sure when I made my first mobile purchase, I’m guessing it was either through the Amazon or Starbucks mobile application. Mobile purchasing had a couple of limitations – one was the ease of use and technology, the other was simply trusting the transaction…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • 10 Email Tracking Metrics You Should be Monitoring

    … service providers monitor deliverability, not inbox placement. In other words, your emails may be delivered… but directly to the junk filter. You need a platform like 250ok to monitor your inbox placement. Sender Reputation – Along with inbox placement is the reputation of your sender. Are they on any blacklists? Are their records setup properly…

    Douglas Karr/ Marketing Technology Blogin EMail- 24 readers -
  • The Benefits of Testing Coupons and Discounts

    … discounts strategically vs. treating them as one-off conversion machines. The key to deploying coupons and discounts is testing them. 53% of digital marketers conduct advanced A/B or multivariate testing Tweet This!. Observe conversion rates, channels used, purchase frequency, average order value and lifetime value of the customers that were acquired…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Pinterest Drives Traffic — and Commerce — Online [Infographic]

    … does Pinterest drive traffic, when its users click through to a branded site, they’re prepared to spend money. Not only do people go to Pinterest looking for ideas, Pinterest referrals result in an average order value of $50. Pinning something even indicates intent, as 93 percent of surveyed said they planned to buy the item in question. As we’ve…

    AllFacebookin Social- 13 readers -
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