Average Order Value

  • Mcommerce is Now Growing 200% Faster than Ecommerce

    …. Mobile purchases are now becoming second nature, though, and the statistics from Coupofy prove it. In fact, while e-commerce is expected to grow by 15%, mobile commerce is expected to grow by 31% in 2017! Tweet This! Around the globe, Japan, United Kingdom and South Korea lead growth with nearly 50% year over year. Australia and Netherlands have…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • 10 Email Tracking Metrics You Should be Monitoring

    … rates. Average Order Value – (AOV) Ultimately, tracking an email address from a subscription, through nurturing, through to conversion is critical as you’re measuring the performance of your email campaigns. While conversion rates may remain somewhat consistent, the amount of money subscribers actually spent may vary quite a bit. © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin EMail- 30 readers -
  • The Benefits of Testing Coupons and Discounts

    … Do you pay a premium to acquire new leads, or offer a discount to attract them? Some companies won’t touch coupons and discounts because they fear devaluing their brand. Other companies have become dependent upon them, dangerously reducing their profitability. There’s little doubt whether or not they work, though. 59% of digital marketers said…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Pinterest Drives Traffic — and Commerce — Online [Infographic]

    … Pinterest might be one of the most frequently talked about social networks, but as of December 2014, it wasn’t even one of the biggest in terms of the number of users. Still, if you look at the sites driving the most traffic, Pinterest is among the top five. An infographic from Shopify outlines how Pinterest impacts online commerce. Not only…

    AllFacebookin Social- 13 readers -
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