Average Position

  • 3 Key PPC Metrics Are Lying To You. Find Out How

    … consider to be the three most misleading AdWords metrics (and discuss how we should be thinking about them differently): Click-Through Rate, Average Position and Average Cost-Per-Click. Click-Through Rate (CTR) Click-through rate (CTR) is the lifeblood of any good AdWords account. It is the primary way our ads are evaluated by Google, and it makes…

    Sam Owen/ Search Engine Landin Paid Search- 22 readers -
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