Average Position

  • 3 Key PPC Metrics Are Lying To You. Find Out How

    … search engines that mirror Google like Ask.com or AOL. The CTR of ads showing on the Walmart website search page is so far removed from the CTR of ads on the Google search page that combining them removes almost all meaning from our ad tests. 3. Ad Position Impacts CTR If your ad shows top of page, a lot of things happen. You get ad extensions…

    Sam Owen/ Search Engine Landin Paid Search- 25 readers -
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