Average Purchase Value

  • AppsFlyer: Average Global Paying User Spends $9.60 Per Month, Per App

    … down between iOS and Android, AppsFlyer found iOS users spend almost 2.5 times more than Android users on in-app purchases. In addition, the report showed the average purchase value on iOS was $12.77, while the average purchase value on Android was $6.19. Finally, the percentage of users who make in-app purchases on iOS was found to be 50 percent…

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