Average Revenue Per User

  • Infographic: ‘Whales’ Account for 70% of In-App Purchase Revenue

    … being responsible for 70 percent of its revenue from in-app purchases, and 59 percent of its total revenue. These whales make approximately 7.4 in-app purchases per month, for a median average revenue per paying user (ARPPU) of $335. Meanwhile, Tapjoy categorized dolphins and minnows as ‘mid-level’ and ‘low-level’ spenders, respectively. Tapjoy found…

    AllFacebook- 19 readers -
  • DAU-UP: Android Games Nearly as Profitable as iOS

    … DAU-UP, a gamer-acquisition solution for mobile and social game developers, released new data showing that Android games are now nearly as profitable as iOS games. Specifically, the average revenue per user for Android games is now almost equal to the ARPU for iOS games, marking an overall increase in the lifetime value of Android users…

    Inside Facebook- 8 readers -
Get the top posts daily into your mailbox!