Average Revenue Per User

  • Infographic: ‘Whales’ Account for 70% of In-App Purchase Revenue

    … Personalized monetization platform Tapjoy has analyzed the spending and gameplay habits of free-to-play mobile gamers, and identified five major ‘free-to-play personas:’ whales, dolphins and minnows, offer takers, risk-of-churn players and new players. Whales are a game’s top spending players, with the top 10 percent of an app’s spenders…

    AllFacebook- 12 readers -
  • DAU-UP: Android Games Nearly as Profitable as iOS

    … games “Android-first.” I have no doubt that game developers will invest more time, effort and resources in Android in 2015. DAU-UP is used by developers including Playtika, Social Point and Plarium. More information on its platform is available here. …

    Inside Facebook- 7 readers -
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