Average Revenue Per User

  • Infographic: ‘Whales’ Account for 70% of In-App Purchase Revenue

    … being responsible for 70 percent of its revenue from in-app purchases, and 59 percent of its total revenue. These whales make approximately 7.4 in-app purchases per month, for a median average revenue per paying user (ARPPU) of $335. Meanwhile, Tapjoy categorized dolphins and minnows as ‘mid-level’ and ‘low-level’ spenders, respectively. Tapjoy found…

    AllFacebook- 11 readers -
  • DAU-UP: Android Games Nearly as Profitable as iOS

    … games “Android-first.” I have no doubt that game developers will invest more time, effort and resources in Android in 2015. DAU-UP is used by developers including Playtika, Social Point and Plarium. More information on its platform is available here. …

    Inside Facebook- 6 readers -