Average Viewing Time

  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … be cheating brands out of literally billions of dollars. In its interesting use of math, Facebook was only counting ads that were viewed for at least three seconds in its average viewing time, which was inflating this important metric by between 60 percent and 80 percent. With Facebook video ads already on mute by default and auto-playing in users…

    Inside Facebookin Mobile Facebook- 25 readers -
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