Avinash Kaushik

  • How to differentiate your blog based on the time you can put into it

    … audience. Let’s take a closer look. High frequency, low length — Seth Godin publishes almost every day but his posts rarely exceed 500 words … and sometimes they are as short as a just few sentences! Seth is an industry thought leader and his posts are pithy observations of the business world. Those short articles probably appeal to busy people…

    {grow}in Blogging How To's- 17 readers -
  • Before You Measure, Fix Your Marketing

    … cared for, and they’re likely to make additional purchases in the future. Avinash speaking at Demand Success 2014 Once the tactics for each stage have been implemented, then and only then is it time to measure, Avinash says. He offers a couple of tips for measuring the stages: Create a dashboard that shows everything you’re doing, where your…

    Erin Feldman/ Vocus Blogin Paid Search- 11 readers -
  • Do You Ignore Most of Your Audience?

    … at Demand Success last week, is that great marketers pay attention and really think about how they market to each segments of their audience. Average marketers worry only about those who are ready to buy. When you do that, you inadvertently ignore a huge percentage of your audience. He calls these segments: See: The people out there who aren’t aware…

    Lisa Gerber/ Vocus Blogin Paid Search EMail- 34 readers -
  • Demand Success in a Post: Highlights from Day 2 of #Demand14

    … This post wouldn’t have been possible without the hard work of Erin Feldman, Geoff Livingston and Allen Mireles. After an action-packed two days of marketing and PR goodness, Demand Success 2014 came to a close on Friday. It’s a shame the fun and learning couldn’t go on longer, but now we get the exciting opportunity to implement what we…

    Brian Conlin/ Vocus Blogin Social- 19 readers -
  • 14 Reasons Why You Can’t Miss Demand Success 2014

    …! If you aren’t sure you should attend Demand Success, these 14 reasons should convince you that you can’t afford to miss it: 1. Keynotes. Hear from Randi Zuckerberg, former Facebook marketing lead and author of Dot Complicated; Avinash Kaushik, Google’s Digital Marketing Evangelist; Adrian Grenier, actor from the HBO show Entourage and co-founder…

    Erin Feldman/ Vocus Blog- 9 readers -
  • Take Control of Your Data. Download Vocus’ Free Guide Now!

    … Big data is an ally, not a monster under your bed. If you take control of it, you’ll be able to use insights to build lead paths that result in increased sales, shortened sale cycles, and happier, more loyal customers. Vocus’ new guide, Take Control of Your Data and Build Better Lead Paths, will help you: 1. Learn how to use data to define…

    Brian Conlin/ Vocus Blog- 10 readers -
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