Avinash Kaushik

  • How to differentiate your blog based on the time you can put into it

    … audience. Let’s take a closer look. High frequency, low length — Seth Godin publishes almost every day but his posts rarely exceed 500 words … and sometimes they are as short as a just few sentences! Seth is an industry thought leader and his posts are pithy observations of the business world. Those short articles probably appeal to busy people…

    {grow}in Blogging How To's- 13 readers -
  • Digital Marketing That Focuses on User Intent – Avinash Kaushik #MPB2B

    … about Avinash’s recommendation for changing our approach to digital marketing from a funnel, to focusing on user intent. If you’re attending the MarketingProfs B2B Marketing Forum I encourage you to attend TopRank Marketing CEO Lee Odden’s session, Participation Marketing: If You Want B2B Content to Be Great, Ask Your Community to Participate today…

    Ashley Zeckman/ TopRank®in Social- 15 readers -
  • Before You Measure, Fix Your Marketing

    … Analytics prove marketing’s value, but analytics don’t mean a thing if the marketing “ain’t got that swing.” Avinash Kaushik, Google’s Digital Marketing Evangelist, uses more colorful language to make his point, but the gist is the same: design the experiences your customers want before you start to measure your efforts. Avinash says designing…

    Erin Feldman/ Vocus Blogin Paid Search- 11 readers -
  • Do You Ignore Most of Your Audience?

    … You have an audience. Some have done business with you, will return and tell others how great you are. Others are ready to buy from you or are thinking about buying from you. Some of them have never heard of you but still need you. The difference between average marketing and great marketing, according to Avinash Kaushik in his keynote…

    Lisa Gerber/ Vocus Blogin Paid Search EMail- 32 readers -
  • Demand Success in a Post: Highlights from Day 2 of #Demand14

    … learned in our professional lives. Refresh your memory of all the highlights, tips and best practices with this recap of each of day two’s sessions: Want to see a recap of day one? Click here now! Precision Decisions Deliver Results – Avinash Kaushik Avinash Kaushik, Google’s Digital Marketing Evangelist, enthralled attendees with his informative…

    Brian Conlin/ Vocus Blogin Social- 18 readers -
  • 14 Reasons Why You Can’t Miss Demand Success 2014

    …! If you aren’t sure you should attend Demand Success, these 14 reasons should convince you that you can’t afford to miss it: 1. Keynotes. Hear from Randi Zuckerberg, former Facebook marketing lead and author of Dot Complicated; Avinash Kaushik, Google’s Digital Marketing Evangelist; Adrian Grenier, actor from the HBO show Entourage and co-founder…

    Erin Feldman/ Vocus Blog- 9 readers -
  • Take Control of Your Data. Download Vocus’ Free Guide Now!

    … better lead paths. 2. Talk to the right prospects at the right place and time. 3. Leverage marketing automation to strengthen your customer journey. 4. Build customer personas and lead paths. The guide also includes best practices from industry experts like Avinash Kaushik, Google’s digital marketing evangelist, as well as from Vocus’ product development team. Want to turn your data into informed, impactful lead paths? Get your free copy of Take Control of Your Data and Build Better Lead Paths to find out how! …

    Brian Conlin/ Vocus Blog- 10 readers -
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