Avinash Kaushik

  • Finding your place on the web, when it seems so crowded out here

    … his outrageous Marketoonist cartoons. There are endless opportunities to establish a niche by content form. Could you become known for amazing and informative infographics? Quizzes? Q&A on Facebook Live? Slideshare presentations? 4. Content quality Kaushik In the digital marketing space Avinash Kaushik only blogs about once a month. But his…

    {grow}in Social- 12 readers -
  • How to differentiate your blog based on the time you can put into it

    … who only have time for small chunks of content. Low frequency, low length — Scott Monty only publishes once or twice a week, usually a short business observation and a helpful weekly industry round-up. While Scott publishes infrequently, he puts an incredible amount of time into his curated weekly highlights post. It’s probably just 1,000 words…

    {grow}in Blogging How To's- 23 readers -
  • Digital Marketing That Focuses on User Intent – Avinash Kaushik #MPB2B

    … about Avinash’s recommendation for changing our approach to digital marketing from a funnel, to focusing on user intent. If you’re attending the MarketingProfs B2B Marketing Forum I encourage you to attend TopRank Marketing CEO Lee Odden’s session, Participation Marketing: If You Want B2B Content to Be Great, Ask Your Community to Participate today…

    Ashley Zeckman/ TopRank®in Social- 18 readers -
  • Before You Measure, Fix Your Marketing

    … Analytics prove marketing’s value, but analytics don’t mean a thing if the marketing “ain’t got that swing.” Avinash Kaushik, Google’s Digital Marketing Evangelist, uses more colorful language to make his point, but the gist is the same: design the experiences your customers want before you start to measure your efforts. Avinash says designing…

    Erin Feldman/ Vocus Blogin Paid Search- 11 readers -
  • Do You Ignore Most of Your Audience?

    … You have an audience. Some have done business with you, will return and tell others how great you are. Others are ready to buy from you or are thinking about buying from you. Some of them have never heard of you but still need you. The difference between average marketing and great marketing, according to Avinash Kaushik in his keynote…

    Lisa Gerber/ Vocus Blogin Paid Search EMail- 35 readers -
  • Demand Success in a Post: Highlights from Day 2 of #Demand14

    … Smith Every organization needs to think about how to handle crises proactively because sooner or later, one will appear. Judy Smith, world-renowned crisis communicator and inspiration for the hit TV show, “Scandal”, closed Demand Success 2014 with expert advice on PR and crisis communications. During her session, Judy discussed best practices based…

    Brian Conlin/ Vocus Blogin Social- 21 readers -
  • 14 Reasons Why You Can’t Miss Demand Success 2014

    …! If you aren’t sure you should attend Demand Success, these 14 reasons should convince you that you can’t afford to miss it: 1. Keynotes. Hear from Randi Zuckerberg, former Facebook marketing lead and author of Dot Complicated; Avinash Kaushik, Google’s Digital Marketing Evangelist; Adrian Grenier, actor from the HBO show Entourage and co-founder…

    Erin Feldman/ Vocus Blog- 12 readers -
  • Take Control of Your Data. Download Vocus’ Free Guide Now!

    … Big data is an ally, not a monster under your bed. If you take control of it, you’ll be able to use insights to build lead paths that result in increased sales, shortened sale cycles, and happier, more loyal customers. Vocus’ new guide, Take Control of Your Data and Build Better Lead Paths, will help you: 1. Learn how to use data to define…

    Brian Conlin/ Vocus Blog- 10 readers -
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