Avinash Kaushik

  • How to differentiate your blog based on the time you can put into it

    The name of the game is to find a way to stand out in your industry … even if it’s crowded. Today I want to help you consider a way to differentiate your blog by thinking strategically about how you use your productivity and the amount of time you put into writing. Blogging takes a lot of work. Are you using your time to maximum effectiveness? Your blogging output How much ti ...

    {grow}- 11 readers -
  • Digital Marketing That Focuses on User Intent – Avinash Kaushik #MPB2B

    “It’s not the ink, it’s the think.” This quote was the basis for Avinash Kaushik’s opening keynote at MarketingProf’s B2B Marketing Forum. For those of you that don’t know, Avinash is a Digital Marketing Evangelist at Google and best-selling author. According to Avinash, the difference between companies that will be great and those that will die (either quickly or slowly) ar ...

    Ashley Zeckman/ TopRank®- 14 readers -
  • Before You Measure, Fix Your Marketing

    … Analytics prove marketing’s value, but analytics don’t mean a thing if the marketing “ain’t got that swing.” Avinash Kaushik, Google’s Digital Marketing Evangelist, uses more colorful language to make his point, but the gist is the same: design the experiences your customers want before you start to measure your efforts. Avinash says designing…

    Erin Feldman/ Vocus Blogin Paid Search- 11 readers -
  • Do You Ignore Most of Your Audience?

    … You have an audience. Some have done business with you, will return and tell others how great you are. Others are ready to buy from you or are thinking about buying from you. Some of them have never heard of you but still need you. The difference between average marketing and great marketing, according to Avinash Kaushik in his keynote at Demand…

    Lisa Gerber/ Vocus Blogin Paid Search EMail- 31 readers -
  • Demand Success in a Post: Highlights from Day 2 of #Demand14

    … learned in our professional lives. Refresh your memory of all the highlights, tips and best practices with this recap of each of day two’s sessions: Want to see a recap of day one? Click here now! Precision Decisions Deliver Results – Avinash Kaushik Avinash Kaushik, Google’s Digital Marketing Evangelist, enthralled attendees with his informative…

    Brian Conlin/ Vocus Blogin Social- 17 readers -
  • 14 Reasons Why You Can’t Miss Demand Success 2014

    … of SHFT; and Judy Smith, world-renowned crisis communicator and inspiration of the hit TV show Scandal. 2. Thought leaders. Gain insights from people like Ann Handley, co-author of Content Rules; Chris Brogan, New York Times bestselling author of new book The Freaks Shall Inherit the Earth; and Laura Ries, author of Visual Hammer. 3. Marketing…

    Erin Feldman/ Vocus Blog- 7 readers -
  • Take Control of Your Data. Download Vocus’ Free Guide Now!

    … Big data is an ally, not a monster under your bed. If you take control of it, you’ll be able to use insights to build lead paths that result in increased sales, shortened sale cycles, and happier, more loyal customers. Vocus’ new guide, Take Control of Your Data and Build Better Lead Paths, will help you: 1. Learn how to use data to define…

    Brian Conlin/ Vocus Blog- 10 readers -
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