Avocados From Mexico

  • Super Bowl Ad Branded Hashtags: Who Won and Who Lost

    … YouTube views in its first 24 hours, was #FirstDraftEver by Avocados from Mexico. Produced by Austin-based creative agency, GSDM, the spot imagines a football-style draft at the beginning of time, with nations choosing species. The #FirstDraftEver campaign achieved what every brand hopes to with a new hashtag: the audience picked it up and ran…

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