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… changed with a single ad: “Find Your Magic.” Instead of the same, tired formula, “Find Your Magic” displays men of all sorts of personalities and body types embracing what makes them unique and attractive. It’s an anthem of body-positivity and modern masculinity. It’s also a fun, colorful, and inclusive ad that actually has relatable characters…
… Steven Spielberg once told Wired, “Technology can be our best friend, and technology can also be the biggest party pooper of our lives. It interrupts our own story.” But what if technology were used to craft a personal story just for us? Axe, maker of personal care products for men, recently found a way to do just that when promoting its White…
For brand marketers, being the first to join a social network has become a source of pride: Everyone wishes they could say they were the first brand on Facebook, Twitter, Pinterest, Tumblr, or LinkedIn. And now, a new social network is going viral: Ello. According to various reports, there are between 4,000 and 15,000 signups per hour. Time to hit up the social strategy war room, right? No.