Aylan Kurdi

  • The psychological persuasiveness of Aylan Kurdi’s tragic story

    … we learn? We can be reminded that people are irrational, and they’re driven by stories of individuals. Your prospects will respond to a relatable story much more than to facts and figures about your products. We’ve found, for example, the long-copy first-person story can be an effective approach for landing page optimization. It appeals…

    Chris Goward/ WiderFunnel- 18 readers -
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