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…, the publisher will scramble to create a video alternative. On Tuesday morning, for example, when an IGN freelancer wrote a 180-word article on promised changes to online shooter “Destiny,” IGN quickly followed up with a 60-second recap video. It features IGN video host Naomi Kyle detailing game studio Bungie’s development plans, with copious b-roll…
Newspapers everywhere are on the hunt for ad dollars. That’s inevitably leading them to video, where ad prices remain robust. And yet they are faced with a chicken-and-egg problem. In order to attract advertisers, newspapers must attract sizable audiences, which requires upfront investment in video production. The Daily Telegraph faced this very uphill battle.