Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Contrasting terms are business-to-consumer (B2C) and business-to-government (B2G).B2B branding is a term used in marketing.The overall volume of B2B (Business-to-Business) transactions is much higher than the volume of B2C transactions. The primary reason for this is that in a typical supply chain there will be many B2B transactions involving sub components or raw materials, and only one B2C transaction, specifically sale of the finished product to the end customer.
Posts about B2b
    • Roadmap for a Solid B2B Facebook Advertising Strategy

      Facebook has long been accepted as a great platform for B2C advertisers to reach their customers, but clients in the B2B sector have historically asked us at Hanapin Marketing whether facebook ads would be a beneficial use of their ad spend dollars. I’m here with good news! I have seen success with B2B clients in facebook firsthand, and it boils down to ensuring that a solid st ...

      PPC Heroin Affiliate Social Paid Search- 14 readers -
    • The Beginner’s Guide to Blogging for a B2B Business

      Let’s state the obvious, there are many different kinds of bloggers. But today we’re going to split them into two—personal bloggers and business bloggers. Personal bloggers write under their own name and brand about topics that interest them—some to make a living and some as a hobby. Business bloggers, on the other hand, are writers or marketers employed by a company to create ...

      The Blog Heraldin EMail- 12 readers -
  • 5 Strategies to Increase Sales Leads for B2B

    … with visitors by capturing emails and qualify potential leads before initiating a sales conversation. Let’s take a look at some strategies to increase sales leads for B2B business. 1. Invest in content marketing Publishing quality content is one of the best ways to increase sales leads for a B2B business. When businesses that adopt content marketing…

    Syed Balkhi/ Constant Contactin EMail- 12 readers -
  • Why Your B2B Team Is Investing Too Much in Mobile

    … Clark Boyd dug deeper into this topic by looking at the Consumer Barometer, a survey tool. According to the research, more than twice as many people in the U.S. rely on computers over smartphones for product information. Workplace email habits could have a big impact on the mobile divide. This summer, Adobe released survey data that shows…

    The Content Strategistin Mobile- 22 readers -
  • A Day in the Life of a Content Strategist

    … deck I created for a B2B technology client. Competitive analysis is one of my favorite parts of my job because clients really grasp the importance of content strategy when they can pinpoint exactly where they have an advantage over their rivals. An added bonus: I end up learning a lot about different niche industries like 3D printing, digital health…

    The Content Strategistin Content- 12 readers -
  • GE’s Sponsored Videos Electrify B2B and B2C Audiences

    Can you unring a bell? And not just any bell, the Ka Lay Wa Bell in Myanmar is one of the world’s biggest and loudest. Subscribe to the GE Channel: http://invent.ge/1eGgvZK In 2016, GE challenged the imaginations of engineering students from around the world to apply their intelligence, knowhow and a toolkit of GE technology to come up with a new idiom and imagine an experiment to disprove it.

    Greg Jarboe/ ReelSEOin Facebook YouTube- 19 readers -
  • How Technology Is Revolutionizing B2B Events

    … When you’re inundated with the glories of digital marketing every day, we can start to forget that in-person events still make up such an important part of the marketing stack. Events can be chaotic, complicated, and expensive. Yet in B2B marketing, there’s a reason they’re still incredibly popular. According to a report from market research…

    Dillon Baker/ The Content Strategistin How To's- 17 readers -
  • InsideView Fuels Go-to-Market Success with Targeting Intelligence

    … opportunities that would otherwise accelerate top-line growth. InsideView Targeting Intelligence Solutions InsideView helps companies redefine their go-to-market strategies from a volume-based to a more targeted approach. Its Targeting Intelligence platform helps sales and marketing teams quickly identify and qualify the best targets, engage with more…

    Marketing Technology Blog- 20 readers -
  • 8 Advanced Tactics For Increasing Your B2B Telephone Sales

    … Telephone sales aren’t what they used to be. It took only 3.68 cold call attempts to reach a prospect in 2007. Today, it takes around 8 attempts. It’s a much tougher climate out there for sure. It took only 3.68 cold call attempts to reach a prospect in 2007. Today, it takes around 8 attempts,... The post 8 Advanced Tactics For Increasing Your B2B Telephone Sales appeared first on Conversion Sciences. …

    The Conversion Scientist- 19 readers -
  • Study: B2B Buyers Aren’t Too Happy With Salespeople

    … platform, not many B2B salespeople are successfully walking this tightrope. The company, along with researcher Steve W. Martin, surveyed more than 230 decision-makers across industries and departments about their experience with B2B sales processes. Judging by the results, one takeaway is clear: Buyers aren’t happy with B2B salespeople. Overall, only…

    Dillon Baker/ The Content Strategist- 19 readers -
  • Virtual Reality: The incredible experiential sales tool

    … Modigliani’s paintings, using the magic of a virtual reality headset. Imagine that. It’s one thing to look at a painting, or a film, it’s quite another to be immersed in it and live it. That’s a far more powerful experience for the brain than simply reading or watching. It can do the same for your business. Here’s how. Virtual reality for B2B: Show…

    Lush Digital- 16 readers -
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