Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. Contrasting terms are business-to-consumer (B2C) and business-to-government (B2G).B2B branding is a term used in marketing.The overall volume of B2B (Business-to-Business) transactions is much higher than the volume of B2C transactions. The primary reason for this is that in a typical supply chain there will be many B2B transactions involving sub components or raw materials, and only one B2C transaction, specifically sale of the finished product to the end customer.
Posts about B2b
  • 5 Strategies to Increase Sales Leads for B2B

    … with visitors by capturing emails and qualify potential leads before initiating a sales conversation. Let’s take a look at some strategies to increase sales leads for B2B business. 1. Invest in content marketing Publishing quality content is one of the best ways to increase sales leads for a B2B business. When businesses that adopt content marketing…

    Syed Balkhi/ Constant Contactin EMail- 11 readers -
  • A Day in the Life of a Content Strategist

    … As of today, 40,427 people have the title of content strategist on LinkedIn. Another 1,389 open roles await the right candidate. And according to recent research from The Creative Group, content strategists currently hold one of the top-paying jobs in the tech and creative fields. Strategists typically earn between $81,000 and $115,000, a jump…

    The Content Strategistin Content- 12 readers -
  • GE’s Sponsored Videos Electrify B2B and B2C Audiences

    Can you unring a bell? And not just any bell, the Ka Lay Wa Bell in Myanmar is one of the world’s biggest and loudest. Subscribe to the GE Channel: http://invent.ge/1eGgvZK In 2016, GE challenged the imaginations of engineering students from around the world to apply their intelligence, knowhow and a toolkit of GE technology to come up with a new idiom and imagine an experiment to disprove it.

    Greg Jarboe/ ReelSEOin Facebook YouTube- 14 readers -
  • How Technology Is Revolutionizing B2B Events

    …, if business is going well, both sides may be content with the status quo instead of pushing to re-evaluate and improve. Most marketers already use CRMs like Salesforce to track and attribute deal accelerations to events. But there’s plenty of room to build a data-driven process. As of this spring, 15 percent of decision-makers don’t integrate their event…

    Dillon Baker/ The Content Strategistin How To's- 17 readers -
  • InsideView Fuels Go-to-Market Success with Targeting Intelligence

    … opportunities that would otherwise accelerate top-line growth. InsideView Targeting Intelligence Solutions InsideView helps companies redefine their go-to-market strategies from a volume-based to a more targeted approach. Its Targeting Intelligence platform helps sales and marketing teams quickly identify and qualify the best targets, engage with more…

    Marketing Technology Blog- 20 readers -
  • 8 Advanced Tactics For Increasing Your B2B Telephone Sales

    … Telephone sales aren’t what they used to be. It took only 3.68 cold call attempts to reach a prospect in 2007. Today, it takes around 8 attempts. It’s a much tougher climate out there for sure. It took only 3.68 cold call attempts to reach a prospect in 2007. Today, it takes around 8 attempts,... The post 8 Advanced Tactics For Increasing Your…

    The Conversion Scientist- 19 readers -
  • Study: B2B Buyers Aren’t Too Happy With Salespeople

    … platform, not many B2B salespeople are successfully walking this tightrope. The company, along with researcher Steve W. Martin, surveyed more than 230 decision-makers across industries and departments about their experience with B2B sales processes. Judging by the results, one takeaway is clear: Buyers aren’t happy with B2B salespeople. Overall, only…

    Dillon Baker/ The Content Strategist- 19 readers -
  • Virtual Reality: The incredible experiential sales tool

    … Modigliani’s paintings, using the magic of a virtual reality headset. Imagine that. It’s one thing to look at a painting, or a film, it’s quite another to be immersed in it and live it. That’s a far more powerful experience for the brain than simply reading or watching. It can do the same for your business. Here’s how. Virtual reality for B2B: Show…

    Lush Digital- 16 readers -
  • Infographic: Which Industries Have the Best Content Marketing?

    … of total engagement. Since we’re in the midst of a heated battle for consumer attention. we decided to break down our internal data to see how different industries were performing in 2017 across three key metrics: average attention time, engagement rate, and finish rate. The data revealed some interesting trends. For instance, B2B brands got high…

    The Content Strategistin Content- 25 readers -
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