B2b Analytics

  • A Guide to Measuring B2B Marketing Success

    Many companies struggle to compartmentalize and develop a consistent set of marketing metrics with their business-to-business marketing efforts. This infographic from g2m solutions is a compilation of B2B marketing metrics that they expound on further in their Measuring Marketing ROI ebook. The SMART Approach to Marketing Analytics SMART is an acronym for a standardized approac ...

    Douglas Karr/ Marketing Technology Blog- 8 readers -
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