B2b And Social Media

  • The 30 possible ways you can create customer value

    … By Mark Schaefer I’ve been immersed in the digital marketing world for many years and if somebody asked me, “what is the number one tip shared about content/social media success” it would be this: This may seem like simple — even rudimentary — advice, but it’s also quite true. Any communication we put out there today is not just an expression…

    {grow}- 32 readers -
  • Unraveling the secrets of B2B influencer marketing

    … By Mark Schaefer It seems like wherever you turn these days there is another mention, post or case study about influencer marketing. Without question this is a real and important trend but it’s really just starting to creep into the B2B space. I recently had a chance to catch up with Andrew Grill, global managing partner at IBM, to discuss…

    {grow}- 20 readers -
  • Content monetization, brocial media, and the role of love in business

    … blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event…

    {grow}in Content- 33 readers -
  • How business strategy is being re-invented by social media

    … in the comment section … Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts…

    {grow}in Social How To's- 32 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … immediate challenge — how does a company add value in that private environment without being creepy? So that is a bit of my current thinking. What’s your take on these trends? Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. He…

    {grow}- 33 readers -
  • What does digital transformation mean to marketing?

    … Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum. How does a marketing leader manage through this level…

    {grow}- 23 readers -
  • The greatest content marketing case study in history

    … Solutions, and the author of several best-selling digital marketing books. He is an acclaimed keynote speaker, college educator, and business consultant. The Marketing Companion podcast is among the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. Illustration courtesy Flickr CC and MK Feeney The post The greatest content marketing case study in history appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Content- 25 readers -
  • The new standards for strategy and social media success

    … the first step is to take a rational look at what is possible. What is the current strategy, if they even have one? What are the obstacles to success, both real and perceived? Is the organization ready for a public social media presence? Are they a conversational brand, meaning, is this a natural fit for the company or will it take extraordinary…

    {grow}in Social- 38 readers -
  • Smart speakers, the streamification of content and big changes ahead

    … By Mark Schaefer I’ve been in marketing more than 30 years and I think we’re facing the period of greatest change in my experience, probably the greatest period of change in the history of marketing. In this new episode of The Marketing Companion, Tom Webster and explore the bold ideas that will have a profound impact on marketers including…

    {grow}in Content- 21 readers -
  • Economist Study: B2B leaders conflicted about content marketing

    … By Mark Schaefer New research suggests that B2B content aimed at establishing thought leadership offers big rewards for those who get it right … but very few companies are getting it right. The Economist recently collaborated with Hill+Knowlton to produce a fascinating study called Thought Leadership Disrupted: New Rules for the Content Age…

    {grow}in Content- 26 readers -
  • Social media pioneer discusses employee advocacy success

    … I had a great opportunity to meet Dr. Juergen Brock, CMO of Fujitsu, and talk to him about some of his pioneering efforts in social media, employee advocacy, and marketing measurement. While many businesses are struggling with employee advocacy, Fujitsu has developed their own employee word of mouth dashboard and rolled it out in key markets…

    {grow}in Social- 28 readers -
  • How to create a winning strategy with crappy content

    … finest because he brings up an ugly topic we choose to ignore — that swarming the web with content — maybe even crappy content — is a legitimate strategy. It’s a topic I’ve covered in The Content Code book and in a recent podcast episode — when you get it down to it, the best content marketing strategy is to create “Content Shock” for your competition…

    {grow}in Content How To's- 27 readers -
  • How to be a marketing maverick in an old-fashioned industry

    … By Elaine Ball, {grow} community member What if I told you that I could get your target customers to wear your branding on their butt? That these customers would actually be coming up to you, asking to put your branding on their butt? Oh yeah, I saw that eye roll. And I know what you’re thinking. This sounds like a wacky breed of marketing…

    {grow}- 14 readers -
  • 3 Business tips to make the second half of your 2016 count

    …) opportunities await those who dare to ask. Soon, I’m going to sunny Italy to social media-ish assist an artist while living 3 weeks in a beautiful countryside mansion…for free. I have to ‘teach online marketing’ for a couple of hours a day and can spend most of the day working on my dream projects while enjoying the sexy nature and sun. The price…

    {grow}- 12 readers -
  • Why the sales funnel is alive and well and living on the web

    … By Chad Pollitt, {grow} Community Member Do a quick search for phrases around the death of the sales funnel. There’s article after article opining that the sales/marketing funnel is dead because the buyer’s journey is no longer linear. Makes sense, right? Ok, so let’s abandon the funnel since it’s dead. No way. You’d have to pry it out of my…

    {grow}in Content- 17 readers -
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