B2b And Social Media

    • Economist Study: B2B leaders conflicted about content marketing

      By Mark Schaefer New research suggests that B2B content aimed at establishing thought leadership offers big rewards for those who get it right … but very few companies are getting it right. The Economist recently collaborated with Hill+Knowlton to produce a fascinating study called Thought Leadership Disrupted: New Rules for the Content Age.

      {grow}in Content- 13 readers -
  • Social media pioneer discusses employee advocacy success

    …. A tracking mechanism follow employee engagement and calculates an approximate media value. Fujitsu also adds an element of gamification to employee content with a leaderboard and monthly cash prizes. He also mentions as Twitter as a preferred channel in the B2B space for its great targeting ability. You can follow Juergen on Twitter here. Hope you…

    {grow}in Social- 13 readers -
  • How to create a winning strategy with crappy content

    … or conference soon. Illustration courtesy Flickr CC and Robin Zebrowski Related Posts Tags: automated writing, economics of content marketing, marketing companion, podcasts Posted in Artificial Intelligence, B2B and social media, Big Data and Analytics, Content distribution, Content Marketing, Content Shock, economics of social media, futurist, innovation, Marketing Strategy, Podcasts, Technology, The Marketing Companion | No Comments » All posts …

    {grow}in Content How To's- 9 readers -
  • How to be a marketing maverick in an old-fashioned industry

    … companies are weak on social selling, but we had a sneaky suspicion that things are changing. We hosted a live Twitter chat with exhibitors and 20 companies joined the chat. The chat lasted for just over an hour and generated a huge amount of excitement among exhibitors. It boosted their pre-event marketing by generating content to be posted live…

    {grow}- 5 readers -
  • 3 Business tips to make the second half of your 2016 count

    …) customers to drive sales. Tools change with time and can become useless, but value never goes out of business, only the delivery changes. Always remember the business you are REALLY in. Conclusion The second half of the year can be an ‘Ode to Joy’ for both yourself and your wallet. What seldom-heard tip can you share? Mars Dorian draws funky…

    {grow}- 5 readers -
  • Why the sales funnel is alive and well and living on the web

    … isn’t driving the visibility they need for their businesses. The “build it and they will come” era for most industries is over. With social media moving towards newsfeed algorithms and reduced organic visibility it’s becoming a pay to play channel. Add to that the highly publicized content explosion that’s happening now and many of us…

    {grow}in Content- 7 readers -
  • Are you becoming an obsolete marketing professional?

    …. But for the first time, about one-third of the class was under the age of 25. The Millennials are coming! Some of these new marketing leaders were in high school when I started teaching this social media marketing class and now they’re in the workforce. One-third of my students were digital natives who didn’t need to learn the nuances of social media…

    {grow}in Mobile- 13 readers -
  • 3 Ways to know your prospects as well as they know you!

    …. That is, getting to know them. Understanding what it is they’re looking for, and then giving them that. Today I’ll go through three ways you can get to know your prospects in 2016. What Is A Prospect? First, the marketing jargon. Some companies get all fancy and use terms like MQL (marketing qualified lead) and SQL (sales qualified lead). Perhaps…

    {grow}in EMail- 10 readers -
  • How to create engagement with customer flow

    … companies have nowadays changed their strategy, at least partially. Today’s content marketing in social media is providing lots of content without trying to sell. Within the webshop itself, many marketers are still afraid to miss a deal. Don’t fool yourself! Remember the average conversion rate is only 2%. Just sharing content, however, is also…

    {grow}in How To's- 7 readers -
  • 5 Ways to keep up with the avalanche of online customer feedback

    … frequently require them to then call you to actually accomplish anything, you are doubling your workload. That scenario still has benefits, though. You are impacting customer advocacy, and the very public nature of your participation matters. You are also gleaning insights to make your business better, and differentiating your business from…

    {grow}in EMail- 12 readers -
  • Putting content marketing on time out for a moment

    … courtesy Flickr CC and Mark Second photo courtesy Flickr CC and Mike Licht The post Putting content marketing on time out for a moment appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Submitting to Facebook and other content adjustments you need to make today The business case for dwelling on dwell time How to achieve flow when you create content Straight talk on Patreon and patronage for content 25 Nuggets of Essential Social Media Wisdom …

    {grow}in Content- 8 readers -
  • Case study: Social media success in regulated industries

    … to you today. “The time to hide behind this excuse is over. Figure. It. Out!” Harsh? Insensitive? I don’t think so. The companies who re-organize and adjust for today’s market realities and customer needs will win. This is what must happen and in a few cases, this is what IS happening. Let’s look at an example. Social media and regulated industries…

    {grow}in Social- 11 readers -
  • Finding profitable marketing niches in unexpected places

    … products, higher than complex parts for the automotive business, higher than anything, anywhere in the world. We were raking in money from the most boring product imaginable. What are the lessons from this little case study? 1. There is big money is in the niches It’s hard to make money with big-scale commodity products. The money is in the nooks…

    {grow}- 11 readers -
  • Sponsored content and the economics of trust

    … access to behind the scenes information and insights. For more information, click here. The post Sponsored content and the economics of trust appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Four profound marketing megatrends for 2016 and beyond 25 Nuggets of Essential Social Media Wisdom The future of blogging and online publishing …

    {grow}in Content- 12 readers -
  • 3 Tips for Future-proofing Your Digital Career

    … yourself more relevant by giving it the extra human touch machines can’t (yet) provide: Reply as fast as you can on social media and don’t ignore mentions. From experience, I can tell you it’s emotionally draining to contact folks who never reply. I either think they’re arrogant or unreachable, and this makes me avoid them in the future. Check…

    {grow}in Social- 10 readers -
  • Four overlooked B2B marketing ideas you can use now

    … in your sales pipeline. Demandbase has clearly established themselves as a leader in this space, if you are looking at account based advertising, they certainly should be on your calling list. Other interesting more recent entrants to the space include Terminus and Madison Logic, and a number of B2B publishers, including TechTarget and IDG, offer…

    Eric Wittlake/ {grow}in Social Facebook- 16 readers -
Get the top posts daily into your mailbox!
See more
Advertising Artificial Intelligence Augmented Reality B2b B2b Marketing Best Practices Big Data And Analytics Blogging Blogging Best Practices Branding Brian Solis Brooke Ballard Brooke Sellas Business Relationships Business Strategy Buyer Personas Careers Case Studies Chad Pollitt Communty Building Conferences Content Distribution Content Ignition Strategy Content Marketing Content Shock Corporate Communications Customer Acquisition Customer Care Digital Marketing Economics Of Content Marketing Economics Of Social Media Email Marketing Employee Advocacy Entrepreneurism Eric Wittlake Ethics Evergreen Facebook Facebook Marketing Fujitsu Futurist Gini Dietrich Google Google + Google Glass Google Techologies Harvard Business Review Hubspot Idg Influence Marketing Innovation Internet Marketing Internet Security Jay Baer Lattice Engines Lead Generation Leadership Leads Linkedin Marketing Best Practices Marketing Careers Marketing Case Study Marketing Companion Marketing Conferences Marketing Funnel Marketing Strategy Mars Dorian Monetization Online Business Optimizely Organizational Development Personal Branding Pinterest Podcasts Productivity Prospects Psychology And Social Media Research Roi And Measurement Social Business Social Enterprise Social Media Social Media And Sales Social Media Best Practices Social Media Engagement Social Media Marketing Social Media Measurement Social Media Networking Social Media Strategy Social Media Tools Social Networking Sponsored Content Steps Technology The Economist The Marketing Companion Traditional Media And Advertising Twitter Video Blogs Vodka