B2b And Social Media

    • The new standards for strategy and social media success

      By Mark Schaefer I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. With permission, I’m providing this content to you today. You’ve worked with a range of international businesses, government organizations and news organizations.

      {grow}in Social- 20 readers -
    • Smart speakers, the streamification of content and big changes ahead

      By Mark Schaefer I’ve been in marketing more than 30 years and I think we’re facing the period of greatest change in my experience, probably the greatest period of change in the history of marketing. In this new episode of The Marketing Companion, Tom Webster and explore the bold ideas that will have a profound impact on marketers including smart speakers, artificial intelli ...

      {grow}in Content- 13 readers -
  • Economist Study: B2B leaders conflicted about content marketing

    … By Mark Schaefer New research suggests that B2B content aimed at establishing thought leadership offers big rewards for those who get it right … but very few companies are getting it right. The Economist recently collaborated with Hill+Knowlton to produce a fascinating study called Thought Leadership Disrupted: New Rules for the Content Age…

    {grow}in Content- 19 readers -
  • Social media pioneer discusses employee advocacy success

    … I had a great opportunity to meet Dr. Juergen Brock, CMO of Fujitsu, and talk to him about some of his pioneering efforts in social media, employee advocacy, and marketing measurement. While many businesses are struggling with employee advocacy, Fujitsu has developed their own employee word of mouth dashboard and rolled it out in key markets…

    {grow}in Social- 15 readers -
  • How to create a winning strategy with crappy content

    … is either to be the content curator or to be the brand trusted above all others. If we can create content that is un-missable, unmistakable, and un-copy-able we might have a chance … but let’s explore this idea a little more, shall we? Tom Webster and I dive over the crappy content waterfall in our latest Marketing Companion episode. We punch…

    {grow}in Content How To's- 16 readers -
  • How to be a marketing maverick in an old-fashioned industry

    … colleague, Amanda Bradshaw. We’re a niche B2B consultancy working with the surveying industry, otherwise known as Geospatial. If you’re not familiar with the term, that’s anything to do with measuring an area, be that land, buildings, muck, you name it. I grew up in that world – my father was a surveyor and designer of survey equipment…

    {grow}- 10 readers -
  • 3 Business tips to make the second half of your 2016 count

    …) opportunities await those who dare to ask. Soon, I’m going to sunny Italy to social media-ish assist an artist while living 3 weeks in a beautiful countryside mansion…for free. I have to ‘teach online marketing’ for a couple of hours a day and can spend most of the day working on my dream projects while enjoying the sexy nature and sun. The price…

    {grow}- 9 readers -
  • Why the sales funnel is alive and well and living on the web

    … By Chad Pollitt, {grow} Community Member Do a quick search for phrases around the death of the sales funnel. There’s article after article opining that the sales/marketing funnel is dead because the buyer’s journey is no longer linear. Makes sense, right? Ok, so let’s abandon the funnel since it’s dead. No way. You’d have to pry it out of my…

    {grow}in Content- 11 readers -
  • Are you becoming an obsolete marketing professional?

    … in digital marketing, I fear this scenario of obsolescence more than any other beyond my family, my team, and my health. If you want a career rather than a momentary milestone, relevancy is EVERYTHING. I try to tackle this in 5 ways: 1. Read and read and read. then study — I look at TONS of blogs, emails, books, magazines, etc. every day. I am…

    {grow}in Mobile- 15 readers -
  • 3 Ways to know your prospects as well as they know you!

    … in. This is key because this tells me they’re sitting on one of your lists. I don’t care which tool you use, or how you got them there, the fact is you have their email and can send content to that email until they unsubscribe. 1) Segment your (already existing) list One of the best and easiest ways to get to know your prospects is to segment your list…

    {grow}in EMail- 11 readers -
  • How to create engagement with customer flow

    … companies have nowadays changed their strategy, at least partially. Today’s content marketing in social media is providing lots of content without trying to sell. Within the webshop itself, many marketers are still afraid to miss a deal. Don’t fool yourself! Remember the average conversion rate is only 2%. Just sharing content, however, is also…

    {grow}in How To's- 8 readers -
  • 5 Ways to keep up with the avalanche of online customer feedback

    …. 8X increase in customer complaints in UK There are definitely more haters in general, and more active ones than ever before, especially online. From January 2014 to May 2015, there has been an eight-fold increase in customer complaints made on social media in the UK. And between 2008 and 2018, the US Department of Labor Statistics estimates…

    {grow}in EMail- 16 readers -
  • Putting content marketing on time out for a moment

    … marketing, yet these posts have very little to do with marketing. In fact, about 90 percent of the blog posts on the list are best practices for creating a piece of content and have little to do with the business of marketing at all. I’m not picking on the post or the writer. I am simply using this example to make a point about a larger issue: I sense…

    {grow}in Content- 10 readers -
  • Case study: Social media success in regulated industries

    … to you today. “The time to hide behind this excuse is over. Figure. It. Out!” Harsh? Insensitive? I don’t think so. The companies who re-organize and adjust for today’s market realities and customer needs will win. This is what must happen and in a few cases, this is what IS happening. Let’s look at an example. Social media and regulated industries…

    {grow}in Social- 13 readers -
  • Finding profitable marketing niches in unexpected places

    … and crannies. How many of the projects you are working on — especially if they relate to content and social media — is simply a commodity product? 2. Marketing is about maneuverability The key to success was finding something in this market I could leverage. In this case, finding a unique production path delighted my customers and exasperated…

    {grow}- 12 readers -
  • Sponsored content and the economics of trust

    … access to behind the scenes information and insights. For more information, click here. The post Sponsored content and the economics of trust appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Four profound marketing megatrends for 2016 and beyond 25 Nuggets of Essential Social Media Wisdom The future of blogging and online publishing …

    {grow}in Content- 15 readers -
  • 3 Tips for Future-proofing Your Digital Career

    … for your next project:http://www.marsdorian.com Original illustrations by the author. The post 3 Tips for Future-proofing Your Digital Career appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Seven fascinating marketing lessons of 2015 How to write 3,000 words every day when you don’t feel like it Polish up your best content to drive content marketing value Why the economics of blogging are diminishing The future of blogging and online publishing …

    {grow}in Social- 12 readers -
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