B2b And Social Media

    • The 30 possible ways you can create customer value

      By Mark Schaefer I’ve been immersed in the digital marketing world for many years and if somebody asked me, “what is the number one tip shared about content/social media success” it would be this: This may seem like simple — even rudimentary — advice, but it’s also quite true. Any communication we put out there today is not just an expression of our brand, it is part of our ...

      {grow}- 23 readers -
    • Unraveling the secrets of B2B influencer marketing

      By Mark Schaefer It seems like wherever you turn these days there is another mention, post or case study about influencer marketing. Without question this is a real and important trend but it’s really just starting to creep into the B2B space. I recently had a chance to catch up with Andrew Grill, global managing partner at IBM, to discuss the special considerations of influ ...

      {grow}- 15 readers -
  • Content monetization, brocial media, and the role of love in business

    … personality that we love. They’re part of our family. But most companies are not “a person” to us. However, we can form that love toward a real person in that company. I’m working with Cisco right now, and I’m training some of their top executives on how to become known. And the reason they’re doing this is because they realize their message isn’t…

    {grow}in Content- 24 readers -
  • How business strategy is being re-invented by social media

    … By Mark Schaefer My friend Mitch Joel has been on a roll lately. I’ve always considered him one of the world’s great marketing bloggers but the quality of his thinking lately seems to have gone up a notch. If you don’t yet subscribe to his blog Six Pixels of Separation, you should! One of his recent posts inspired today’s topic … and it’s…

    {grow}in Social How To's- 28 readers -
  • 10 Epic Shifts that are Re-Writing the Rules of Marketing

    … as it is absorbed by social platforms, a loss of direct relationships to subscribers, and intense innovation in new content forms like interactive graphics/video. The fragmentation of content channels that occurred with the internet (everyone is a publisher!) is less important now as powerful media gatekeepers re-assemble in the form of Facebook…

    {grow}- 27 readers -
  • What does digital transformation mean to marketing?

    … Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum. How does a marketing leader manage through this level…

    {grow}- 18 readers -
  • The greatest content marketing case study in history

    … glorious, for just one amazing moment. Here’s why I love this piece of content so much. This was an extraordinarily effective use of video, photography, and text to tell a multi-media story. The concept created this incredibly powerful emotional reaction, a reaction so profound in fact that it is still on my mind five years later. GE made its…

    {grow}in Content- 21 readers -
  • The new standards for strategy and social media success

    … the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. Original photo by the author The post The new standards for strategy and social media success appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Social- 35 readers -
  • Smart speakers, the streamification of content and big changes ahead

    … By Mark Schaefer I’ve been in marketing more than 30 years and I think we’re facing the period of greatest change in my experience, probably the greatest period of change in the history of marketing. In this new episode of The Marketing Companion, Tom Webster and explore the bold ideas that will have a profound impact on marketers including…

    {grow}in Content- 20 readers -
  • Economist Study: B2B leaders conflicted about content marketing

    … By Mark Schaefer New research suggests that B2B content aimed at establishing thought leadership offers big rewards for those who get it right … but very few companies are getting it right. The Economist recently collaborated with Hill+Knowlton to produce a fascinating study called Thought Leadership Disrupted: New Rules for the Content Age…

    {grow}in Content- 23 readers -
  • Social media pioneer discusses employee advocacy success

    … I had a great opportunity to meet Dr. Juergen Brock, CMO of Fujitsu, and talk to him about some of his pioneering efforts in social media, employee advocacy, and marketing measurement. While many businesses are struggling with employee advocacy, Fujitsu has developed their own employee word of mouth dashboard and rolled it out in key markets…

    {grow}in Social- 24 readers -
  • How to create a winning strategy with crappy content

    … or conference soon. Illustration courtesy Flickr CC and Robin Zebrowski Related Posts Tags: automated writing, economics of content marketing, marketing companion, podcasts Posted in Artificial Intelligence, B2B and social media, Big Data and Analytics, Content distribution, Content Marketing, Content Shock, economics of social media, futurist, innovation, Marketing Strategy, Podcasts, Technology, The Marketing Companion | No Comments » All posts …

    {grow}in Content How To's- 22 readers -
  • How to be a marketing maverick in an old-fashioned industry

    … colleague, Amanda Bradshaw. We’re a niche B2B consultancy working with the surveying industry, otherwise known as Geospatial. If you’re not familiar with the term, that’s anything to do with measuring an area, be that land, buildings, muck, you name it. I grew up in that world – my father was a surveyor and designer of survey equipment…

    {grow}- 14 readers -
  • 3 Business tips to make the second half of your 2016 count

    …) opportunities await those who dare to ask. Soon, I’m going to sunny Italy to social media-ish assist an artist while living 3 weeks in a beautiful countryside mansion…for free. I have to ‘teach online marketing’ for a couple of hours a day and can spend most of the day working on my dream projects while enjoying the sexy nature and sun. The price…

    {grow}- 10 readers -
  • Why the sales funnel is alive and well and living on the web

    … isn’t driving the visibility they need for their businesses. The “build it and they will come” era for most industries is over. With social media moving towards newsfeed algorithms and reduced organic visibility it’s becoming a pay to play channel. Add to that the highly publicized content explosion that’s happening now and many of us…

    {grow}in Content- 15 readers -
  • Are you becoming an obsolete marketing professional?

    …. But for the first time, about one-third of the class was under the age of 25. The Millennials are coming! Some of these new marketing leaders were in high school when I started teaching this social media marketing class and now they’re in the workforce. One-third of my students were digital natives who didn’t need to learn the nuances of social media…

    {grow}in Mobile- 31 readers -
  • 3 Ways to know your prospects as well as they know you!

    … Followed you on social media Prospects have given you the right to market to them; they’ve opted in. You could even take it further and say that prospects could be a current client who may be interested in other services or products that you offer (think upsell). Lead(s): Have shown interest AND opened up two-way conversation. Maybe they’ve…

    {grow}in EMail- 14 readers -
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