B2b And Social Media

  • Economist Study: B2B leaders conflicted about content marketing

    … By Mark Schaefer New research suggests that B2B content aimed at establishing thought leadership offers big rewards for those who get it right … but very few companies are getting it right. The Economist recently collaborated with Hill+Knowlton to produce a fascinating study called Thought Leadership Disrupted: New Rules for the Content Age…

    {grow}in Content- 15 readers -
  • Social media pioneer discusses employee advocacy success

    … enjoy this short video… If you can’t view the video above, you can see it here: Juergen Brock The post Social media pioneer discusses employee advocacy success appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Social- 15 readers -
  • How to create a winning strategy with crappy content

    … or conference soon. Illustration courtesy Flickr CC and Robin Zebrowski Related Posts Tags: automated writing, economics of content marketing, marketing companion, podcasts Posted in Artificial Intelligence, B2B and social media, Big Data and Analytics, Content distribution, Content Marketing, Content Shock, economics of social media, futurist, innovation, Marketing Strategy, Podcasts, Technology, The Marketing Companion | No Comments » All posts …

    {grow}in Content How To's- 12 readers -
  • How to be a marketing maverick in an old-fashioned industry

    … colleague, Amanda Bradshaw. We’re a niche B2B consultancy working with the surveying industry, otherwise known as Geospatial. If you’re not familiar with the term, that’s anything to do with measuring an area, be that land, buildings, muck, you name it. I grew up in that world – my father was a surveyor and designer of survey equipment…

    {grow}- 8 readers -
  • 3 Business tips to make the second half of your 2016 count

    … By Mars Dorian, {grow} Contributing Columnist It’s the middle of the year and I’ve done a little check-up review of my web business situation. I always try to learn from my peers and good blog posts to bring my online career to the next level. Call it the mid-year version of the New Year’s resolutions. Down below are the top three tips I want…

    {grow}- 7 readers -
  • Why the sales funnel is alive and well and living on the web

    … By Chad Pollitt, {grow} Community Member Do a quick search for phrases around the death of the sales funnel. There’s article after article opining that the sales/marketing funnel is dead because the buyer’s journey is no longer linear. Makes sense, right? Ok, so let’s abandon the funnel since it’s dead. No way. You’d have to pry it out of my…

    {grow}in Content- 8 readers -
  • Are you becoming an obsolete marketing professional?

    … that much more to brand, culture, their communities and themselves. Gini Dietrich, Chief Executive Officer at Arment Dietrich, Inc. and Author of Spin Sucks To stay relevant, of course I do the things most people do: Read, read, and read some more. But I’m also a tinkerer. The philosophy at Arment Dietrich has always been that we never introduce…

    {grow}in Mobile- 14 readers -
  • 3 Ways to know your prospects as well as they know you!

    … Followed you on social media Prospects have given you the right to market to them; they’ve opted in. You could even take it further and say that prospects could be a current client who may be interested in other services or products that you offer (think upsell). Lead(s): Have shown interest AND opened up two-way conversation. Maybe they’ve…

    {grow}in EMail- 11 readers -
  • How to create engagement with customer flow

    … companies have nowadays changed their strategy, at least partially. Today’s content marketing in social media is providing lots of content without trying to sell. Within the webshop itself, many marketers are still afraid to miss a deal. Don’t fool yourself! Remember the average conversion rate is only 2%. Just sharing content, however, is also…

    {grow}in How To's- 8 readers -
  • 5 Ways to keep up with the avalanche of online customer feedback

    …. 8X increase in customer complaints in UK There are definitely more haters in general, and more active ones than ever before, especially online. From January 2014 to May 2015, there has been an eight-fold increase in customer complaints made on social media in the UK. And between 2008 and 2018, the US Department of Labor Statistics estimates…

    {grow}in EMail- 14 readers -
  • Putting content marketing on time out for a moment

    … courtesy Flickr CC and Mark Second photo courtesy Flickr CC and Mike Licht The post Putting content marketing on time out for a moment appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Submitting to Facebook and other content adjustments you need to make today The business case for dwelling on dwell time How to achieve flow when you create content Straight talk on Patreon and patronage for content 25 Nuggets of Essential Social Media Wisdom …

    {grow}in Content- 10 readers -
  • Case study: Social media success in regulated industries

    … to you today. “The time to hide behind this excuse is over. Figure. It. Out!” Harsh? Insensitive? I don’t think so. The companies who re-organize and adjust for today’s market realities and customer needs will win. This is what must happen and in a few cases, this is what IS happening. Let’s look at an example. Social media and regulated industries…

    {grow}in Social- 13 readers -
  • Finding profitable marketing niches in unexpected places

    … and crannies. How many of the projects you are working on — especially if they relate to content and social media — is simply a commodity product? 2. Marketing is about maneuverability The key to success was finding something in this market I could leverage. In this case, finding a unique production path delighted my customers and exasperated…

    {grow}- 12 readers -
  • Sponsored content and the economics of trust

    … early in the buyer’s journey. But what does it mean for CONSUMERS? The psychology of sponsored content Last week I was reading a post from one of my favorite bloggers. In fact, I have read his blog religiously for five years. The post included a suspicious number of positive references to a social analytics company and I thought, “Wow, they must…

    {grow}in Content- 14 readers -
  • 3 Tips for Future-proofing Your Digital Career

    … yourself more relevant by giving it the extra human touch machines can’t (yet) provide: Reply as fast as you can on social media and don’t ignore mentions. From experience, I can tell you it’s emotionally draining to contact folks who never reply. I either think they’re arrogant or unreachable, and this makes me avoid them in the future. Check…

    {grow}in Social- 11 readers -
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