B2b And Social Media

    • 10 Epic Shifts that are Re-Writing the Rules of Marketing

      By Mark Schaefer I’m often asked: “What is the next big thing in marketing?” This seems like a simple question, but I’m not sure I know any more. I started thinking about this and came up with at least 10 “big things” that will profoundly impact my career, and yours. I first posted this list on Facebook and it provoked some interesting comments.

      {grow}- 14 readers -
    • The greatest content marketing case study in history

      By Mark Schaefer I was going through some old files from classes I taught years ago and came across the most beautiful and wonderful content marketing case study. It is my all-time favorite because it touches so many bases and I thought I would pass this along to you for a little fun and inspiration.

      {grow}in Content- 16 readers -
    • What does digital transformation mean to marketing?

      Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum. How does a marketing leader manage through this level of change? In this new episode of The ...

      {grow}- 16 readers -
  • The new standards for strategy and social media success

    … the top business podcasts in the world. Contact Mark to have him speak to your company event or conference soon. Original photo by the author The post The new standards for strategy and social media success appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. …

    {grow}in Social- 30 readers -
  • Smart speakers, the streamification of content and big changes ahead

    … By Mark Schaefer I’ve been in marketing more than 30 years and I think we’re facing the period of greatest change in my experience, probably the greatest period of change in the history of marketing. In this new episode of The Marketing Companion, Tom Webster and explore the bold ideas that will have a profound impact on marketers including…

    {grow}in Content- 14 readers -
  • Economist Study: B2B leaders conflicted about content marketing

    … By Mark Schaefer New research suggests that B2B content aimed at establishing thought leadership offers big rewards for those who get it right … but very few companies are getting it right. The Economist recently collaborated with Hill+Knowlton to produce a fascinating study called Thought Leadership Disrupted: New Rules for the Content Age…

    {grow}in Content- 20 readers -
  • Social media pioneer discusses employee advocacy success

    … I had a great opportunity to meet Dr. Juergen Brock, CMO of Fujitsu, and talk to him about some of his pioneering efforts in social media, employee advocacy, and marketing measurement. While many businesses are struggling with employee advocacy, Fujitsu has developed their own employee word of mouth dashboard and rolled it out in key markets…

    {grow}in Social- 18 readers -
  • How to create a winning strategy with crappy content

    … is either to be the content curator or to be the brand trusted above all others. If we can create content that is un-missable, unmistakable, and un-copy-able we might have a chance … but let’s explore this idea a little more, shall we? Tom Webster and I dive over the crappy content waterfall in our latest Marketing Companion episode. We punch…

    {grow}in Content How To's- 17 readers -
  • How to be a marketing maverick in an old-fashioned industry

    … colleague, Amanda Bradshaw. We’re a niche B2B consultancy working with the surveying industry, otherwise known as Geospatial. If you’re not familiar with the term, that’s anything to do with measuring an area, be that land, buildings, muck, you name it. I grew up in that world – my father was a surveyor and designer of survey equipment…

    {grow}- 11 readers -
  • 3 Business tips to make the second half of your 2016 count

    …) customers to drive sales. Tools change with time and can become useless, but value never goes out of business, only the delivery changes. Always remember the business you are REALLY in. Conclusion The second half of the year can be an ‘Ode to Joy’ for both yourself and your wallet. What seldom-heard tip can you share? Mars Dorian draws funky…

    {grow}- 9 readers -
  • Why the sales funnel is alive and well and living on the web

    … isn’t driving the visibility they need for their businesses. The “build it and they will come” era for most industries is over. With social media moving towards newsfeed algorithms and reduced organic visibility it’s becoming a pay to play channel. Add to that the highly publicized content explosion that’s happening now and many of us…

    {grow}in Content- 12 readers -
  • Are you becoming an obsolete marketing professional?

    …? The post Are you becoming an obsolete marketing professional? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Is a career in social media marketing secure? 5 Ways to keep up with the avalanche of online customer feedback 3 Tips for Future-proofing Your Digital Career …

    {grow}in Mobile- 18 readers -
  • 3 Ways to know your prospects as well as they know you!

    …. Let’s say you have a list of 100 people. Do you send all 100 your newsletter with your big announcements, your upcoming events, and your new product releases? You could. But wouldn’t it be smarter to: Send your newsletter to those who want weekly (or monthly) touches? Send events to people who’ve attended past events or noted that they’re…

    {grow}in EMail- 12 readers -
  • How to create engagement with customer flow

    … companies have nowadays changed their strategy, at least partially. Today’s content marketing in social media is providing lots of content without trying to sell. Within the webshop itself, many marketers are still afraid to miss a deal. Don’t fool yourself! Remember the average conversion rate is only 2%. Just sharing content, however, is also…

    {grow}in How To's- 9 readers -
  • 5 Ways to keep up with the avalanche of online customer feedback

    …. 8X increase in customer complaints in UK There are definitely more haters in general, and more active ones than ever before, especially online. From January 2014 to May 2015, there has been an eight-fold increase in customer complaints made on social media in the UK. And between 2008 and 2018, the US Department of Labor Statistics estimates…

    {grow}in EMail- 16 readers -
  • Putting content marketing on time out for a moment

    … courtesy Flickr CC and Mark Second photo courtesy Flickr CC and Mike Licht The post Putting content marketing on time out for a moment appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories Submitting to Facebook and other content adjustments you need to make today The business case for dwelling on dwell time How to achieve flow when you create content Straight talk on Patreon and patronage for content 25 Nuggets of Essential Social Media Wisdom …

    {grow}in Content- 11 readers -
  • Case study: Social media success in regulated industries

    … to you today. “The time to hide behind this excuse is over. Figure. It. Out!” Harsh? Insensitive? I don’t think so. The companies who re-organize and adjust for today’s market realities and customer needs will win. This is what must happen and in a few cases, this is what IS happening. Let’s look at an example. Social media and regulated industries…

    {grow}in Social- 13 readers -
  • Finding profitable marketing niches in unexpected places

    … and crannies. How many of the projects you are working on — especially if they relate to content and social media — is simply a commodity product? 2. Marketing is about maneuverability The key to success was finding something in this market I could leverage. In this case, finding a unique production path delighted my customers and exasperated…

    {grow}- 12 readers -
Get the top posts daily into your mailbox!
See more
Advertising Artificial Intelligence Augmented Reality B2b B2b Marketing Best Practices Big Data And Analytics Blogging Blogging Best Practices Branding Brian Solis Business Relationships Business Strategy Buyer Personas Careers Case Studies Communty Building Conferences Content Distribution Content Ignition Strategy Content Marketing Content Shock Corporate Communications Customer Acquisition Customer Care Dell Digital Marketing Digital Transformation Economics Of Content Marketing Economics Of Social Media Email Marketing Employee Advocacy Entrepreneurism Eric Wittlake Ethics Evergreen Facebook Facebook Marketing Fujitsu Futurist Gini Dietrich Google Google Glass Google Techologies Harvard Business Review Hubspot Idg Influence Marketing Innovation Internet Marketing Internet Security Iot Jay Baer Lead Generation Leadership Leads Linkedin Mark Schaefer Marketing Best Practices Marketing Companion Marketing Conferences Marketing Funnel Marketing Strategy Mars Dorian Mobile Marketing Monetization Monitoring Strategies Online Business Organizational Development Personal Branding Pinterest Podcasts Productivity Psychology And Social Media Research Roi And Measurement Social Business Social Media Social Media And Sales Social Media Best Practices Social Media Engagement Social Media Marketing Social Media Measurement Social Media Strategy Social Media Tools Social Networking Social Selling Sponsored Content Steps Streaming Video Technology The Economist The Marketing Companion Traditional Media And Advertising Trends Twitter Video Blogs Visual Communication Vodka Youtube And Video