B2b Budget

  • Study: Why B2B Marketers Waste 19% of Their Budgets

    … are wasted. Where are B2B marketers going wrong? A recent LinkedIn study of 6,000 B2B marketers, salespeople, and customers from around the globe examined the disconnect between spending and outcome, detailing why marketers have been looking at the wrong indicators. Here’s a breakdown of the top takeaways from the report, including strategic…

    Aaron Orendorff/ The Content Strategist- 27 readers -
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