B2b Budget

  • Study: Why B2B Marketers Waste 19% of Their Budgets

    … departments, led by IT and finance. The collaboration shouldn’t come as a surprise—most products and services are not isolated for a single use. Smart investments are versatile, helping different departments accomplish different goals for the same organization. The maximize the efficiency of their marketing budgets, B2B brands should focus…

    Aaron Orendorff/ The Content Strategist- 38 readers -
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