B2b Budget

  • Study: Why B2B Marketers Waste 19% of Their Budgets

    … billions of dollars. How important would it be for you to fix that loss? B2B marketers spend roughly $5.2 billion annually on content marketing, but $1 billion of this total is reported lost due to “inefficient” spending. As B2B content marketing continues to boom, it becomes even more important for companies to understand exactly how these funds…

    Aaron Orendorff/ The Content Strategist- 35 readers -