B2b Buyers

  • Integrating B2B Marketing and Sales Planning – Value Proposition

    … with (the current business problem or process) · Our product or service is a (the product or service) · That provides (key problem-solving capability and value) Remember, the key is to make the value proposition in terms the customer, not in terms of your company or product. Focus on their needs and how you make their life better, and you will be much more successful. The post Integrating B2B Marketing and Sales Planning – Value Proposition appeared first on Daily Conversions. …

    Daily Conversions- 9 readers -
  • B2B Buying and Social Media: Search and Follow Up Matter the Most

    … Business buyers start researching new products or service with search, and search is the leading option by 60% of B2B buyers when the primary and secondary sources are totaled, according to The 2014 B2B Buyer Behavior Survey: How content and social media are impacting the buyer journey. Vendor websites are second, at about 44% when combining…

    Daily Conversionsin Social- 11 readers -
  • B2B Buyers are Smarter – Are You?

    … DemandGen Report has developed a report entitled THE 2014 B2B BUYER BEHAVIOR SURVEY – How content and social media are impacting the buyer journey. I found the data to be very interesting and want to share its key finding with you. Especially interesting is the effect social media is having, or not having on B2B buying habits. The net result…

    Daily Conversions- 7 readers -