B2b Buying Cycle

  • Marketo Account-Based Marketing: What You Need to Know

    …-Sales Process The B2B buying cycle is a complex cycle often involving a number of stakeholders of different levels of importance to a company. The buying cycle can be long, and the pace is never consistent. Despite this, the classic model for Sales and Marketing to relate to a target company is based on the individual. Sometimes it may be based…

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