B2b Content

  • 5 Magical Tactics for Repurposing B2B Marketing Content

    … consistently is a top challenge. With the diversity of expressions buyers search for and the demands of producing a variety of engaging content on a consistent basis, one has to wonder why so many B2B marketers insist on publishing content once and with a singular theme. To get more value from content investments while providing a greater variety…

    Lee Odden/ TopRank®in Social Content- 17 readers -
  • 5 Ways Influencer Marketing Can Grow Your B2B Company

    … Most of the B2B influencer marketing programs that I’ve seen are focused on a handful of marketing objectives for brands that sponsor them. The thing is, like many marketing focused investments, influencer marketing can yield many more benefits than the simple act of a famous person in your industry saying nice things about your product or brand…

    Lee Odden/ TopRank®- 21 readers -
  • Everything You Need to Know About B2B Mid-Funnel Content

    …. The impact? The company demonstrates the power of its tools through a user’s lens. Case studies are incredibly useful for content marketers as they can be re-purposed into many formats such as blog posts, social media material, newsletter highlights, testimonials and more. Fact Sheets A fact sheet is a concise way to say to your prospects, “Here’s what…

    Relevancein Content- 27 readers -
  • Is Your B2B Content Like A Chocolate Fountain?

    … how delicious that rich, sweet chocolate was going to taste on whatever you decided to pour it over. How does this tasty image apply to your B2B content marketing and copywriting? There is a very important lesson to be learned from the metaphor of the chocolate fountain. Hang tight, though, and consider this first: A lot of marketing content…

    John Rugh/ Relevancein Content- 16 readers -
  • Making B2B Content Fun to Create, Read and Share

    … Published 1 min ago 39 I must hear it five times a week or more: “Bill, your call is the one I look forward to the most.” “Working with your team is my fun project.“ It’s a sad reality for most B2B marketers these days that content marketing is getting harder, more laborious and less fun. As demands for planning, creation…

    Relevancein Content- 11 readers -
  • B2B Marketing Social Media – Why Use What You Think is Ineffective?

    … We’ve been looking at a recent B2B Marketing report from the Content Marketing Institute. As I process its messages and meanings, the most striking revelation to me is the number of B2B marketers who not only remain unsure of the value of Social Media, but also continue to promote platforms that they have strong belief are ineffectual. The table…

    Daily Conversionsin Social- 8 readers -
  • The Wrong Success Metrics Drive B2B Content Marketing

    … Why do B2B Marketing organizations exist? I ask the question, because in my experience, far too many marketing organizations are disconnected from both corporate and sales objectives. And as a result, companies falter. We’ve been looking at a recent report from the Content Marketing Institute. They report that B2B marketers have all increased…

    Daily Conversionsin Social Content- 18 readers -
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