B2b Content

  • 5 Magical Tactics for Repurposing B2B Marketing Content

    … consistently is a top challenge. With the diversity of expressions buyers search for and the demands of producing a variety of engaging content on a consistent basis, one has to wonder why so many B2B marketers insist on publishing content once and with a singular theme. To get more value from content investments while providing a greater variety…

    Lee Odden/ TopRank®in Social Content- 18 readers -
  • 5 Ways Influencer Marketing Can Grow Your B2B Company

    … to marketing outside of campaigns. To help you expand your view of what B2B influencers can bring to your brand, here are 5 ways working with influencers can increase effectiveness and even reduce costs. 1. Marketing – From content co-creation used in online marketing programs to outright advocacy, the focus for most B2B influencer marketing…

    Lee Odden/ TopRank®- 21 readers -
  • Everything You Need to Know About B2B Mid-Funnel Content

    … moment in their purchase journey. White Papers A white paper typically looks like a longform fact sheet or an e-book on statistical steroids. Call me crazy, but the NCIA has nailed its white papers on evolving cannabis policy, providing data and actionable how-to’s for its entrepreneurial audience. Integrated Email Campaigns Email campaigns can…

    Relevancein Content- 28 readers -
  • Is Your B2B Content Like A Chocolate Fountain?

    … how delicious that rich, sweet chocolate was going to taste on whatever you decided to pour it over. How does this tasty image apply to your B2B content marketing and copywriting? There is a very important lesson to be learned from the metaphor of the chocolate fountain. Hang tight, though, and consider this first: A lot of marketing content…

    John Rugh/ Relevancein Content- 17 readers -
  • Making B2B Content Fun to Create, Read and Share

    … that make you approachable. Swap out the logo. (Turn off the lights.) Can we still tell it’s you? How to Create Strong Brand Voice: Marketers are brilliant people, but we don’t always follow our own advice. Most of us create personas for our content. We use short names like Anne and Steve to describe who the person is in each target segment, how…

    Relevancein Content- 11 readers -
  • B2B Marketing Social Media – Why Use What You Think is Ineffective?

    … We’ve been looking at a recent B2B Marketing report from the Content Marketing Institute. As I process its messages and meanings, the most striking revelation to me is the number of B2B marketers who not only remain unsure of the value of Social Media, but also continue to promote platforms that they have strong belief are ineffectual. The table…

    Daily Conversionsin Social- 9 readers -
  • The Wrong Success Metrics Drive B2B Content Marketing

    … Why do B2B Marketing organizations exist? I ask the question, because in my experience, far too many marketing organizations are disconnected from both corporate and sales objectives. And as a result, companies falter. We’ve been looking at a recent report from the Content Marketing Institute. They report that B2B marketers have all increased…

    Daily Conversionsin Social Content- 19 readers -
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