B2b Content

  • 5 Magical Tactics for Repurposing B2B Marketing Content

    … of information to prospective customers, many B2B marketers are repurposing. Content repurposing doesn’t always create a very good user experience. Common tactics include things like creating 5 versions of an ebook using different keywords in the titles and changing up examples or deconstructing a large white paper into 15 blog posts covering…

    Lee Odden/ TopRank®in Social Content- 28 readers -
  • 5 Ways Influencer Marketing Can Grow Your B2B Company

    … Most of the B2B influencer marketing programs that I’ve seen are focused on a handful of marketing objectives for brands that sponsor them. The thing is, like many marketing focused investments, influencer marketing can yield many more benefits than the simple act of a famous person in your industry saying nice things about your product or brand…

    Lee Odden/ TopRank®- 24 readers -
  • Everything You Need to Know About B2B Mid-Funnel Content

    …-funnel content may take any (or more) of the following forms: Targeted Newsletters This mid-funnel format often takes a psychological, action-oriented approach. For instance, CoSchedule, a WordPress editorial calendar plug-in, tracks the behavior of its audience and segments individuals based on their engagement within emails and on the site…

    Relevancein Content- 40 readers -
  • Is Your B2B Content Like A Chocolate Fountain?

    … and maybe even get shared. When it Comes to Getting Noticed, Headlines are Everything First things first: your content has to get noticed! You can have the world’s greatest case study, white paper or blog entry, but if it doesn’t grab your intended audience’s attention, it won’t get read. So what can you do to make it more likely to get noticed…

    John Rugh/ Relevancein Content- 26 readers -
  • Making B2B Content Fun to Create, Read and Share

    … Published 1 min ago 39 I must hear it five times a week or more: “Bill, your call is the one I look forward to the most.” “Working with your team is my fun project.“ It’s a sad reality for most B2B marketers these days that content marketing is getting harder, more laborious and less fun. As demands for planning, creation…

    Relevancein Content- 19 readers -
  • B2B Marketing Social Media – Why Use What You Think is Ineffective?

    … We’ve been looking at a recent B2B Marketing report from the Content Marketing Institute. As I process its messages and meanings, the most striking revelation to me is the number of B2B marketers who not only remain unsure of the value of Social Media, but also continue to promote platforms that they have strong belief are ineffectual. The table…

    Daily Conversionsin Social- 14 readers -
  • The Wrong Success Metrics Drive B2B Content Marketing

    … Why do B2B Marketing organizations exist? I ask the question, because in my experience, far too many marketing organizations are disconnected from both corporate and sales objectives. And as a result, companies falter. We’ve been looking at a recent report from the Content Marketing Institute. They report that B2B marketers have all increased…

    Daily Conversionsin Social Content- 20 readers -
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