B2b Content Marketing

    • The One Thing You Must Have for B2B Marketing Success: Be the Best Answer

      While B2B companies are investing in content for marketing, making more content is not creating the windfall of leads that many senior business marketing executives had hoped for. The problem? A lack of insight about what makes better content. I believe that finding a solution to the “more” vs. “better” challenge starts with customer empathy.

      Lee Odden/ TopRank®- 16 readers -
  • Content Marketing: 10 Daily Habits to Create More Powerful Content

    … Marketing is a game of inches. We tweak a headline to get fifty more clicks. Add visual interest for ten more subscriptions. Change the button on the landing page to get five more conversions. All the little gains add up over time to generate real results. Writing more effective copy is a game of inches, too. You don’t write Twilight one week…

    TopRank®in Content- 14 readers -
  • Six steps for an effective B2B content marketing strategy

    … There is an increasing demand for content among marketers, but how can you ensure that your content marketing strategy is effective? It’s impressive that 88% of B2B marketers use content marketing this year, but only 30% of them rate their efforts as effective. How do you bridge such a big gap then between the planning and the implementation…

    Search Engine Watchin EMail Content- 10 readers -
  • Why Doesn’t B2B Content Marketing Focus on Customer Experience?

    … to unintelligible garbage. Most social networks try to prevent this sort of communication because they understand that these messages serve to poke a hole in the social media experience. When it comes to B2B content marketing, however, you might imagine this is a different case. Surely a profile on LinkedIn isn’t going to be subjected to the same rabble…

    Relevancein Content- 10 readers -
  • Being Nimble and Sturdy in the Turbulent Sea of SEO

    … from the technical SEO experts. Without these elements in place, a site can be toppled by security breaches, spikes in user sessions due to viral content, swift changes in the algorithms that target poor site performance, or any number of other possible eventualities. In addition to the need for a solid technical foundation, the culture within…

    Relevancein SEO- 11 readers -
  • Want ROI on Your B2B Content? Embrace Sales Enablement

    … When businesses start publishing, they’re always concerned with hitting a certain quota. But whether you put out one story a day or two stories a week, that cadence is irrelevant if you’re not driving a tangible ROI with your content marketing. In the world of B2B marketing, quality dominates quantity. “Of course the quantity helps for getting…

    Natalie Burg/ The Content Strategistin Content- 13 readers -
  • SMB Content Creation Checklist [Infographic]

    … Published 1 min ago 50 When it comes to content marketing, producing relevant and valuable content is not an option, but a necessity. In fact, approximately 62 percent of millennials say that online content drives their loyalty towards a brand, according to a NewsCred study. Whether it is an article, an infographic or a video, a good…

    Relevancein Content- 11 readers -
  • Characteristics of Effective B2B Content Marketing

    … Published 6 mins ago 50 A simple question was asked—Does your organization use content marketing? And 88% of the B2B content marketers acknowledged “yes we do”. Year after year, the number of organizations indulged in the content business is soaring, and so is the net worth of the content used for marketing purposes. However, one thing…

    Relevancein Social Content- 21 readers -
  • Ignite Your B2B Content Marketing Effectiveness at #C2C16

    … with top-notch B2B content marketing education. But before we dig into that, lets review the current state of content marketing for B2B marketers and why conferences like this are so essential. A recent Content Marketing Institute study revealed that a full 88% of B2B marketers have adopted some form of content marketing. Go a layer deeper…

    TopRank®in Content- 20 readers -
  • New Study Suggests Top B2B Marketing Strategies for 2016

    … stimulated campaigns. But KoMarketing’s study has found that over the past year, inbound marketing and content marketing sensibilities have continued to work their way into B2B brands. One such example would be the reported success of lead nurturing for B2B brands. Typically, for many B2B brands, lead generation and visibility are the sole goals…

    Relevancein Content- 16 readers -
  • Everything You Need to Know About B2B Mid-Funnel Content

    …. Only six percent of B2B marketers, however, rate their content marketing strategy as “highly effective,” according to the Content Marketing Institute’s 2016 B2B content marketing report. This should alert us to a break in the path between content creation and conversion. While leads pour in with successful top-funnel campaigns, return…

    Relevancein Content- 27 readers -
  • State of Content Marketing 2016: The Tipping Point

    … successfully tracking conversions and brand lift from quality content… … leading 77 percent of B2C marketers and 76 percent of B2B marketers to say that they’ll increase their content marketing efforts next year. For years, when you’d ask for examples of awesome brand content, only a handful of names4 ever came up: American Express, Red Bull…

    Shane Snow/ The Content Strategistin Social Content- 34 readers -
  • Is Your B2B Content Like A Chocolate Fountain?

    … and maybe even get shared. When it Comes to Getting Noticed, Headlines are Everything First things first: your content has to get noticed! You can have the world’s greatest case study, white paper or blog entry, but if it doesn’t grab your intended audience’s attention, it won’t get read. So what can you do to make it more likely to get noticed…

    John Rugh/ Relevancein Content- 17 readers -
  • Making B2B Content Fun to Create, Read and Share

    … marketers have been mastering for decades. The only novel approach left in B2B marketing is the thing that requires the most courage: having a personality. The B2B Borg is Real. Refuse to Assimilate. Though I’ve met a few office robots over the years, I would argue that most business people are in fact humans and not cyborgs from 90’s Star Trek flicks. We…

    Relevancein Content- 11 readers -
  • Is Your SEO Strategy Holding Back Lead Generation?

    … Technology and B2B marketing have perhaps one of the most bittersweet relationships in the business world. On one hand, technological innovation has given digital marketers a constant stream of new ways to be discovered, reach specific audiences, and automate more processes than ever before. On the other side, technology also threatens these same…

    Relevancein SEO Content- 17 readers -
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