B2b Content Marketing

  • Hot Content Marketing Topics From Top B2B Brands at #B2BMX

    … What makes B2B content marketing hotter than having a conference at a Scottsdale, Arizona resort in February? How about tips from 10 top B2B brands and industry experts including senior executives from Forrester, Microsoft, Aptos, Lenovo, BrightFunnel, Oracle and Marketo. In advance of the upcoming B2B Marketing Exchange conference coming up…

    Lee Odden/ TopRank®in Content- 16 readers -
  • The One Thing You Must Have for B2B Marketing Success: Be the Best Answer

    … While B2B companies are investing in content for marketing, making more content is not creating the windfall of leads that many senior business marketing executives had hoped for. The problem? A lack of insight about what makes better content. I believe that finding a solution to the “more” vs. “better” challenge starts with customer empathy…

    Lee Odden/ TopRank®- 17 readers -
  • Content Marketing: 10 Daily Habits to Create More Powerful Content

    … incremental improvement. Try as many as you can for 28 days, and be amazed at how those daily inches add up. 10 Daily Habits to Create More Powerful Content #1: Read at Least One Marketing Article There is a massive amount of informative marketing content out there, with more coming every day. These articles can help inform and improve your marketing…

    TopRank®in Content- 19 readers -
  • Six steps for an effective B2B content marketing strategy

    … There is an increasing demand for content among marketers, but how can you ensure that your content marketing strategy is effective? It’s impressive that 88% of B2B marketers use content marketing this year, but only 30% of them rate their efforts as effective. How do you bridge such a big gap then between the planning and the implementation…

    Search Engine Watchin EMail Content- 13 readers -
  • Why Doesn’t B2B Content Marketing Focus on Customer Experience?

    … to unintelligible garbage. Most social networks try to prevent this sort of communication because they understand that these messages serve to poke a hole in the social media experience. When it comes to B2B content marketing, however, you might imagine this is a different case. Surely a profile on LinkedIn isn’t going to be subjected to the same rabble…

    Relevancein Content- 11 readers -
  • Being Nimble and Sturdy in the Turbulent Sea of SEO

    … from the technical SEO experts. Without these elements in place, a site can be toppled by security breaches, spikes in user sessions due to viral content, swift changes in the algorithms that target poor site performance, or any number of other possible eventualities. In addition to the need for a solid technical foundation, the culture within…

    Relevancein SEO- 12 readers -
  • Want ROI on Your B2B Content? Embrace Sales Enablement

    … When businesses start publishing, they’re always concerned with hitting a certain quota. But whether you put out one story a day or two stories a week, that cadence is irrelevant if you’re not driving a tangible ROI with your content marketing. In the world of B2B marketing, quality dominates quantity. “Of course the quantity helps for getting…

    Natalie Burg/ The Content Strategistin Content- 15 readers -
  • SMB Content Creation Checklist [Infographic]

    … media metric tools to developing an efficient content distribution plan, CJG Digital Marketing lays out a number of ways to bolster your content creation strategy. Check out the checklist below to help take your content creation to the next level. 50 …

    Relevancein Content- 12 readers -
  • Characteristics of Effective B2B Content Marketing

    … Published 6 mins ago 50 A simple question was asked—Does your organization use content marketing? And 88% of the B2B content marketers acknowledged “yes we do”. Year after year, the number of organizations indulged in the content business is soaring, and so is the net worth of the content used for marketing purposes. However, one thing…

    Relevancein Social Content- 24 readers -
  • Ignite Your B2B Content Marketing Effectiveness at #C2C16

    … with top-notch B2B content marketing education. But before we dig into that, lets review the current state of content marketing for B2B marketers and why conferences like this are so essential. A recent Content Marketing Institute study revealed that a full 88% of B2B marketers have adopted some form of content marketing. Go a layer deeper…

    TopRank®in Content- 20 readers -
  • New Study Suggests Top B2B Marketing Strategies for 2016

    …, is that the majority of marketers weren’t sure how to measure the success of their nurture campaigns. Part of this is simply due to technology, as many brands struggle to implement effective automation and analytics. But on the other hand, setting up effective goals for content marketing-oriented campaigns can also pose difficulty for brands new to the content…

    Relevancein Content- 19 readers -
  • Everything You Need to Know About B2B Mid-Funnel Content

    … moment in their purchase journey. White Papers A white paper typically looks like a longform fact sheet or an e-book on statistical steroids. Call me crazy, but the NCIA has nailed its white papers on evolving cannabis policy, providing data and actionable how-to’s for its entrepreneurial audience. Integrated Email Campaigns Email campaigns can…

    Relevancein Content- 31 readers -
  • State of Content Marketing 2016: The Tipping Point

    …. Theme 1: Omni-Channel Publishing “In between sales and the customer is the critical role marketing can play. It’s an integration role.” —Wendy Harrington, CMO of Tyto Life Content marketing’s roots come from two places: custom publishing (airline magazines and the like) and advertorial. The idea was that media companies were good at making…

    Shane Snow/ The Content Strategistin Social Content- 39 readers -
  • Is Your B2B Content Like A Chocolate Fountain?

    … and maybe even get shared. When it Comes to Getting Noticed, Headlines are Everything First things first: your content has to get noticed! You can have the world’s greatest case study, white paper or blog entry, but if it doesn’t grab your intended audience’s attention, it won’t get read. So what can you do to make it more likely to get noticed…

    John Rugh/ Relevancein Content- 19 readers -
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