B2b Content Marketing

  • The One Thing You Must Have for B2B Marketing Success: Be the Best Answer

    … While B2B companies are investing in content for marketing, making more content is not creating the windfall of leads that many senior business marketing executives had hoped for. The problem? A lack of insight about what makes better content. I believe that finding a solution to the “more” vs. “better” challenge starts with customer empathy…

    Lee Odden/ TopRank®- 16 readers -
  • Content Marketing: 10 Daily Habits to Create More Powerful Content

    … Marketing is a game of inches. We tweak a headline to get fifty more clicks. Add visual interest for ten more subscriptions. Change the button on the landing page to get five more conversions. All the little gains add up over time to generate real results. Writing more effective copy is a game of inches, too. You don’t write Twilight one week…

    TopRank®in Content- 14 readers -
  • Six steps for an effective B2B content marketing strategy

    … There is an increasing demand for content among marketers, but how can you ensure that your content marketing strategy is effective? It’s impressive that 88% of B2B marketers use content marketing this year, but only 30% of them rate their efforts as effective. How do you bridge such a big gap then between the planning and the implementation…

    Search Engine Watchin EMail Content- 12 readers -
  • Why Doesn’t B2B Content Marketing Focus on Customer Experience?

    … to unintelligible garbage. Most social networks try to prevent this sort of communication because they understand that these messages serve to poke a hole in the social media experience. When it comes to B2B content marketing, however, you might imagine this is a different case. Surely a profile on LinkedIn isn’t going to be subjected to the same rabble…

    Relevancein Content- 10 readers -
  • Being Nimble and Sturdy in the Turbulent Sea of SEO

    … from the technical SEO experts. Without these elements in place, a site can be toppled by security breaches, spikes in user sessions due to viral content, swift changes in the algorithms that target poor site performance, or any number of other possible eventualities. In addition to the need for a solid technical foundation, the culture within…

    Relevancein SEO- 11 readers -
  • Want ROI on Your B2B Content? Embrace Sales Enablement

    … When businesses start publishing, they’re always concerned with hitting a certain quota. But whether you put out one story a day or two stories a week, that cadence is irrelevant if you’re not driving a tangible ROI with your content marketing. In the world of B2B marketing, quality dominates quantity. “Of course the quantity helps for getting…

    Natalie Burg/ The Content Strategistin Content- 14 readers -
  • SMB Content Creation Checklist [Infographic]

    … Published 1 min ago 50 When it comes to content marketing, producing relevant and valuable content is not an option, but a necessity. In fact, approximately 62 percent of millennials say that online content drives their loyalty towards a brand, according to a NewsCred study. Whether it is an article, an infographic or a video, a good…

    Relevancein Content- 11 readers -
  • Characteristics of Effective B2B Content Marketing

    … Published 6 mins ago 50 A simple question was asked—Does your organization use content marketing? And 88% of the B2B content marketers acknowledged “yes we do”. Year after year, the number of organizations indulged in the content business is soaring, and so is the net worth of the content used for marketing purposes. However, one thing…

    Relevancein Social Content- 22 readers -
  • Ignite Your B2B Content Marketing Effectiveness at #C2C16

    … with top-notch B2B content marketing education. But before we dig into that, lets review the current state of content marketing for B2B marketers and why conferences like this are so essential. A recent Content Marketing Institute study revealed that a full 88% of B2B marketers have adopted some form of content marketing. Go a layer deeper…

    TopRank®in Content- 20 readers -
  • New Study Suggests Top B2B Marketing Strategies for 2016

    … that are losing their meaning, to content marketing strategies that have produced returns for both businesses and consumers, this report gives a clear picture of the B2B marketplace from 2015. Entering the Inbound Fold For some, B2B still elicits a sense of impersonality— the sterile, lifeless counterpart to B2C’s social media driven, visual content…

    Relevancein Content- 17 readers -
  • Everything You Need to Know About B2B Mid-Funnel Content

    …. Only six percent of B2B marketers, however, rate their content marketing strategy as “highly effective,” according to the Content Marketing Institute’s 2016 B2B content marketing report. This should alert us to a break in the path between content creation and conversion. While leads pour in with successful top-funnel campaigns, return…

    Relevancein Content- 28 readers -
  • State of Content Marketing 2016: The Tipping Point

    … started building Contently about a year before the 2011 inflection point. We’ve also been reporting on the content marketing industry since the original surge. Every year, we recap the state of the industry and how it’s evolving based on our research,2 CMO interviews, and what we’re hearing from our own brand customers and sales pipeline. Our…

    Shane Snow/ The Content Strategistin Social Content- 36 readers -
  • Is Your B2B Content Like A Chocolate Fountain?

    … how delicious that rich, sweet chocolate was going to taste on whatever you decided to pour it over. How does this tasty image apply to your B2B content marketing and copywriting? There is a very important lesson to be learned from the metaphor of the chocolate fountain. Hang tight, though, and consider this first: A lot of marketing content…

    John Rugh/ Relevancein Content- 17 readers -
  • Making B2B Content Fun to Create, Read and Share

    … that make you approachable. Swap out the logo. (Turn off the lights.) Can we still tell it’s you? How to Create Strong Brand Voice: Marketers are brilliant people, but we don’t always follow our own advice. Most of us create personas for our content. We use short names like Anne and Steve to describe who the person is in each target segment, how…

    Relevancein Content- 11 readers -
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