B2b Content Marketing

    • Hot Content Marketing Topics From Top B2B Brands at #B2BMX

      What makes B2B content marketing hotter than having a conference at a Scottsdale, Arizona resort in February? How about tips from 10 top B2B brands and industry experts including senior executives from Forrester, Microsoft, Aptos, Lenovo, BrightFunnel, Oracle and Marketo. In advance of the upcoming B2B Marketing Exchange conference coming up later this month, I reached out t ...

      Lee Odden/ TopRank®in Content- 14 readers -
  • The One Thing You Must Have for B2B Marketing Success: Be the Best Answer

    … While B2B companies are investing in content for marketing, making more content is not creating the windfall of leads that many senior business marketing executives had hoped for. The problem? A lack of insight about what makes better content. I believe that finding a solution to the “more” vs. “better” challenge starts with customer empathy…

    Lee Odden/ TopRank®- 17 readers -
  • Content Marketing: 10 Daily Habits to Create More Powerful Content

    … incremental improvement. Try as many as you can for 28 days, and be amazed at how those daily inches add up. 10 Daily Habits to Create More Powerful Content #1: Read at Least One Marketing Article There is a massive amount of informative marketing content out there, with more coming every day. These articles can help inform and improve your marketing…

    TopRank®in Content- 16 readers -
  • Six steps for an effective B2B content marketing strategy

    … There is an increasing demand for content among marketers, but how can you ensure that your content marketing strategy is effective? It’s impressive that 88% of B2B marketers use content marketing this year, but only 30% of them rate their efforts as effective. How do you bridge such a big gap then between the planning and the implementation…

    Search Engine Watchin EMail Content- 13 readers -
  • Why Doesn’t B2B Content Marketing Focus on Customer Experience?

    …. But customer-centric marketing would suggest that your brand has something to say for more than just a position—your brand has a story to tell to every individual at a company you’re targeting, and your marketing should reflect this. The new goal then is to create a content marketing strategy that reflects the individual more than the whole…

    Relevancein Content- 10 readers -
  • Being Nimble and Sturdy in the Turbulent Sea of SEO

    … from the technical SEO experts. Without these elements in place, a site can be toppled by security breaches, spikes in user sessions due to viral content, swift changes in the algorithms that target poor site performance, or any number of other possible eventualities. In addition to the need for a solid technical foundation, the culture within…

    Relevancein SEO- 12 readers -
  • Want ROI on Your B2B Content? Embrace Sales Enablement

    … When businesses start publishing, they’re always concerned with hitting a certain quota. But whether you put out one story a day or two stories a week, that cadence is irrelevant if you’re not driving a tangible ROI with your content marketing. In the world of B2B marketing, quality dominates quantity. “Of course the quantity helps for getting…

    Natalie Burg/ The Content Strategistin Content- 14 readers -
  • SMB Content Creation Checklist [Infographic]

    … media metric tools to developing an efficient content distribution plan, CJG Digital Marketing lays out a number of ways to bolster your content creation strategy. Check out the checklist below to help take your content creation to the next level. 50 …

    Relevancein Content- 11 readers -
  • Characteristics of Effective B2B Content Marketing

    … Published 6 mins ago 50 A simple question was asked—Does your organization use content marketing? And 88% of the B2B content marketers acknowledged “yes we do”. Year after year, the number of organizations indulged in the content business is soaring, and so is the net worth of the content used for marketing purposes. However, one thing…

    Relevancein Social Content- 23 readers -
  • Ignite Your B2B Content Marketing Effectiveness at #C2C16

    … at #C2C16 If you’re attending the conference, feel free to reach out or flag me down in person. I’d love to chat about how you can ignite your content marketing! Otherwise, be sure to follow our liveblogging here on TopRank's Online Marketing Blog. Catch us on Twitter too at: @TopRank, @leeodden and @knutesands. Looking forward to a great conference! The post Ignite Your B2B Content Marketing Effectiveness at #C2C16 appeared first on Online Marketing Blog - TopRank®. …

    TopRank®in Content- 20 readers -
  • New Study Suggests Top B2B Marketing Strategies for 2016

    … that are losing their meaning, to content marketing strategies that have produced returns for both businesses and consumers, this report gives a clear picture of the B2B marketplace from 2015. Entering the Inbound Fold For some, B2B still elicits a sense of impersonality— the sterile, lifeless counterpart to B2C’s social media driven, visual content…

    Relevancein Content- 18 readers -
  • Everything You Need to Know About B2B Mid-Funnel Content

    …. Only six percent of B2B marketers, however, rate their content marketing strategy as “highly effective,” according to the Content Marketing Institute’s 2016 B2B content marketing report. This should alert us to a break in the path between content creation and conversion. While leads pour in with successful top-funnel campaigns, return…

    Relevancein Content- 30 readers -
  • State of Content Marketing 2016: The Tipping Point

    … and emphasized the importance of content distribution. This year, Facebook broke away from the pack. (For everything you ever wanted to know about Facebook for content marketing, check out our popular e-book here.) 2016 Content Marketing Trends In November and December 2015, we surveyed marketers to assess how they’re running content marketing…

    Shane Snow/ The Content Strategistin Social Content- 36 readers -
  • Is Your B2B Content Like A Chocolate Fountain?

    ….” This is where our illustration of the chocolate fountain comes into play. You want your reader to view your content as tasty and sweet—something he enjoys consuming. You want his experience to be one of “effortless flow” like smooth, rich melted chocolate flowing down the side of that buffet table fountain. More Tips for Making “Tasty” Content As a B2B…

    John Rugh/ Relevancein Content- 18 readers -
  • Making B2B Content Fun to Create, Read and Share

    … Being Rare is Remarkable I’m going to assume your solutions are well thought out and competitively priced, or you wouldn’t be in business. Product/market fit arguably drives most success in B2B. But content is how we get there—how we communicate, stand out and make those kick ass solutions known. “Yeah Bill, we get it. We’re telling our brand story…

    Relevancein Content- 11 readers -
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