B2b Data

  • The Impact of Collecting and Enhancing B2B Data for Marketing

    … the decision-maker changes, more often than not the relationship with the customer is at risk. It doesn’t matter how well we are doing; it’s just a matter of fact. The new person has their expertise, processes and – often – a group of supporting companies that has helped them in the past and will likely help them in the future. When the change occurs…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
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