- Our Blog
… Omobono’s latest What Works Where research provides a revealing snapshot of B2B digital marketing in 2014. In partnership with The Marketing Society and Circle Research, they asked 115 senior business marketers about their digital marketing objectives, budgets, activities and challenges. The full report, including survey results, expert analysis…
Digital marketing is a challenge for anyone. The flood of platforms available, the perpetual change for each of them, the pressure to measure success for any channel and to roll that success up into the larger marketing strategy. If that’s not difficult enough, B2B marketers have the additional challenge of finding digital opportunities to engage their distinct customers.