B2b Email

  • Research Backs Email Marketing as The Biggest, Baddest Medium on the Block

    … By Brooke B. Sellas, {grow} Contributing Columnist Why are marketers so intent on killing email marketing? (Or everything, for that matter?) Email marketing is NOT dead. In fact, if you aren’t using it you’re probably not the brightest light in the chandelier. There. I said it. You know what’s dead? Bad email marketing. So, stop throwing…

    {grow}in EMail- 18 readers -
  • Research: Email List Quality is Top Priority for B2B Marketers

    … Many B2B marketers know email marketing can be one of the most effective lead generation tools, with research from the Direct Marketing Association (DMA) showing an average ROI of $38 for each $1 spent. But there is no doubt that implementing a successful email campaign can have its challenges. To better understand the challenges marketers…

    Marketing Technology Blogin EMail- 20 readers -
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