B2b Email

  • Research: Email List Quality is Top Priority for B2B Marketers

    … Many B2B marketers know email marketing can be one of the most effective lead generation tools, with research from the Direct Marketing Association (DMA) showing an average ROI of $38 for each $1 spent. But there is no doubt that implementing a successful email campaign can have its challenges. To better understand the challenges marketers…

    Marketing Technology Blogin EMail- 20 readers -
  • B2B Marketers Turn Back to Email

    … The last few years have seen many new outlets for marketing emerge – social media, microblogging, the pursuit of likes, reviews and endorsements and many more. But according to a new survey of B2B marketers, its email that remains the most important, and marketers are starting to look for areas of improvement. Email does seem to be making…

    Daily Conversionsin EMail- 12 readers -
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