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Many B2B marketers know email marketing can be one of the most effective lead generation tools, with research from the Direct Marketing Association (DMA) showing an average ROI of $38 for each $1 spent. But there is no doubt that implementing a successful email campaign can have its challenges. To better understand the challenges marketers are facing, email marketing software ...
… The last few years have seen many new outlets for marketing emerge – social media, microblogging, the pursuit of likes, reviews and endorsements and many more. But according to a new survey of B2B marketers, its email that remains the most important, and marketers are starting to look for areas of improvement. Email does seem to be making…