B2b Event Marketing

  • 18 Lessons Learned In Leveraging Event Marketing For B2B SEO

    …: I could probably write an entire column on how to do the reporting for this type of initiative, but in summation: productivity metrics, traffic metrics, SEO-metrics (like inbound links), and specific examples all help build the story as to why a B2B SEO's presence at an event marketing initiative was so valuable to the organization. As my…

    Derek Edmond/ Search Engine Landin SEO- 39 readers -
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