B2b Influencer Marketing

    • Learn Influencer Marketing 5 Ways

      A quick look at Google Trends comparing Influencer Marketing to other marketing disciplines shows a near hockey stick growth trend. Since my team consults and I advocate, write and speak about influencer marketing so often, people often ask me: “Is influencer marketing a real trend?”. Looking back on my experience in digital marketing over the past 20 years with the advent o ...

      Lee Odden/ TopRank®- 12 readers -
  • Learn Where Influencer Marketing Fits in the B2B Customer Journey

    When you lose a potential customer to a competitor it can leave you reeling with questions and wondering what they did to set themselves apart and how they did it. Companies that work hard to be the best answer wherever their customers are looking and build trust and credibility early in the sales cycle are typically those that win new business when it comes time for customers ...

    Ashley Zeckman/ TopRank®- 39 readers -
  • 5 Ways Influencer Marketing Can Grow Your B2B Company

    … Most of the B2B influencer marketing programs that I’ve seen are focused on a handful of marketing objectives for brands that sponsor them. The thing is, like many marketing focused investments, influencer marketing can yield many more benefits than the simple act of a famous person in your industry saying nice things about your product or brand…

    Lee Odden/ TopRank®- 25 readers -
  • What You Need to Know About Content & Influencer Marketing in 2015

    … Influencer Marketing was a hot topic in 2014 and will continue to gain momentum in 2015 for both B2C and B2B marketers, especially when it comes to content co-creation. “Why” the warm and fuzzy for influencer content you ask? According to CMI and MarketingProfs, over 90% of B2B marketers are investing in content marketing. Yet, in an age…

    Lee Odden/ TopRank®in Content How To's- 36 readers -
Get the top posts daily into your mailbox!