B2b Influencer Marketing

  • Learn Where Influencer Marketing Fits in the B2B Customer Journey

    … into their marketing helps them get better customers. Before we jump into how to incorporate influencers into different types of content, it’s important to take a step back and recognize that the term “influencer” does not just apply to popular brandividuals that many companies are all chasing after to add to their marketing campaigns. True, there are many…

    Ashley Zeckman/ TopRank®in Social Content- 38 readers -
  • 5 Ways Influencer Marketing Can Grow Your B2B Company

    … Most of the B2B influencer marketing programs that I’ve seen are focused on a handful of marketing objectives for brands that sponsor them. The thing is, like many marketing focused investments, influencer marketing can yield many more benefits than the simple act of a famous person in your industry saying nice things about your product or brand…

    Lee Odden/ TopRank®- 22 readers -
  • What You Need to Know About Content & Influencer Marketing in 2015

    … Influencer Marketing was a hot topic in 2014 and will continue to gain momentum in 2015 for both B2C and B2B marketers, especially when it comes to content co-creation. “Why” the warm and fuzzy for influencer content you ask? According to CMI and MarketingProfs, over 90% of B2B marketers are investing in content marketing. Yet, in an age…

    Lee Odden/ TopRank®in Content How To's- 32 readers -