B2b Influencer Marketing

  • 5 Ways Influencer Marketing Can Grow Your B2B Company

    … Most of the B2B influencer marketing programs that I’ve seen are focused on a handful of marketing objectives for brands that sponsor them. The thing is, like many marketing focused investments, influencer marketing can yield many more benefits than the simple act of a famous person in your industry saying nice things about your product or brand…

    Lee Odden/ TopRank®- 24 readers -
  • What You Need to Know About Content & Influencer Marketing in 2015

    … Influencer Marketing was a hot topic in 2014 and will continue to gain momentum in 2015 for both B2C and B2B marketers, especially when it comes to content co-creation. “Why” the warm and fuzzy for influencer content you ask? According to CMI and MarketingProfs, over 90% of B2B marketers are investing in content marketing. Yet, in an age…

    Lee Odden/ TopRank®in Content How To's- 36 readers -