B2b Lead Nurturing

  • How to Generate More B2B Leads with Content

    … The Chief Marketing Officer (CMO) Council launched a new study centered on how marketing can more effectively generate qualified sales leads through compelling thought leadership content – a task that has proven to be a struggle for marketers today. In fact, only 12% of marketers believe they have high-performance content marketing engines…

    Douglas Karr/ Marketing Technology Blogin Content How To's- 19 readers -
  • Improve Sales With Better Lead Nurturing Programs

    … and advisory firm SiriusDecisions takes a deeper dive into those nurturing programs in her recent Vocus webinar. She first identifies the stages of what she calls a “demand waterfall” for those programs: General inquiries. Marketing qualified leads. Sales accepted leads. Sales qualified leads. Closed/won business. Click to enlarge. Want…

    Erin Feldman/ Vocus Blog- 10 readers -
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