B2b Marketing

  • Hot Content Marketing Topics From Top B2B Brands at #B2BMX

    … What makes B2B content marketing hotter than having a conference at a Scottsdale, Arizona resort in February? How about tips from 10 top B2B brands and industry experts including senior executives from Forrester, Microsoft, Aptos, Lenovo, BrightFunnel, Oracle and Marketo. In advance of the upcoming B2B Marketing Exchange conference coming up…

    Lee Odden/ TopRank®in Content- 16 readers -
  • 5 Inbound Marketing Hacks Your B2B Company is Missing Out On

    …. The company dedicated itself to stellar customer service as a way to set it apart from competitors, which they found difficult to do over the phone. So Nextiva decided to break the barriers of traditional B2B customer service and began recording personalized videos. “In today’s digital age, it has become increasingly hard to provide a level of face…

    MarketingSherpa Blogin Social SEO- 25 readers -
  • New Benchmarks from Marketo: How Does Your Organization Measure Up?

    … a new player in the benchmark reporting game: The brilliant minds at Marketo. They just released their 2017 Marketing Benchmark Report for North America, and it’s a doozy. Marketo surveyed over 1,300 marketers, B2B and B2C, to track progress across five different categories. Here are just a few key takeaways. How does your marketing measure up? #1…

    TopRank®in How To's- 16 readers -
  • The B2B Buying Disconnect: 5 Opportunities for Increasing Influence with Technology Buyers

    … and software from technology vendors, while independent research is a major trend, 60% say their vendor is an influential part of the purchasing process, according to TrustRadius’ new report, The B2B Buying Disconnect. Of course, that’s not the whole story. While technology vendors—namely their marketing and sales teams—play an undeniably important role…

    TopRank®- 18 readers -
  • What You Need to Know to Get Started with Account-Based Marketing

    … Account-based marketing (ABM) is a white-hot buzzword for B2B marketers right now. You see it everywhere: guides, eBooks, infographics, blog posts by handsome bald content marketers–the works. Yet as much as everyone is talking about ABM, there’s still plenty of confusion about what it is and how best to do it. It’s all well and good to say…

    TopRank®in Social How To's- 24 readers -
  • Is Your Content Marketing Designed for the New Customer Journey?

    …. As a result, content marketing has emerged as an incredibly effective way to arm consumers with the information they seek and need, increase brand awareness, enhance engagement, and ultimately inspire action and conversions. But content marketing isn’t about creating and sharing as much content as possible. It’s about creating quality content…

    TopRank®in EMail Content- 19 readers -
  • The Most Shared Articles from MarketingSherpa Blog in 2016

    … While the jury may be out on 2016 as a whole, marketers have had a very exciting year, and MarketingSherpa (if we may say so) has hopefully shown a spotlight on it through our content. In light of celebrating the good of 2016 as we’re all madly planning what 2017 will bring, we’re revisiting the most popular articles from the past 12 months…

    MarketingSherpa Blog- 25 readers -
  • 20 Talented Brand Marketers to Follow on LinkedIn

    … how to take advantage of digital advertising and content marketing opportunities on the professional social network. In addition, he’s a sought after speaker for B2B marketing conferences taking place around the world, been named to numerous “Top Marketer” lists such as Forbes’ “The World’s Top 40 Social Marketing Talent,” and received a handful…

    TopRank®in Social Content- 52 readers -
  • Shifting the Focus From Reinvention to Optimization in 2017

    … This is not your typical "trends" post for the New Year. While every marketing guru proclaims 2017 as being - at last - the year of Augmented Reality, I've chosen to focus on some of the proven tactics that are often overlooked. Don't start another blog. Instead, start a podcast. Yes, podcasts are hard to get off the ground. Yes, your audience…

    ROI Factor Blog- 19 readers -
  • Top 10 Digital Branding & Marketing Trends for 2017 [Infographic]

    … Posted on 28 December 2016. Tags: B2B Marketing, borenstein group, Digital Branding, digital marketing, it marketing. high tech marketing, marketing infographic, top digital branding trends for 2017, top digital marketing trends for 2017, top washington dc marketing agencies, top washington dc strategic communications agencies, washington dc…

    Caitlynn Cush/ Scoopin Social- 24 readers -
  • 6 Key Insights from Demand Gen’s ABM Benchmark Survey Report 2016

    … Account-based marketing. For many of us in the B2B marketing space, this concept has been buzzing in our ears over the past couple years. If you’re less familiar, ABM is a highly-strategic marketing approach that uses quality, relevant content to reach and nurture specific strategic accounts or individuals. Essentially, rather than casting…

    TopRank®- 12 readers -
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