B2b Marketing

    • Why B2B Marketing Should Be Applied to Affiliate Partnerships

      In an industry full of small-, mid-, and enterprise-sized companies launching their own affiliate programs, affiliates are usually viewed as small mom-and-pop websites, “couponers,” and bloggers as opposed to “business partners.” This, however, is short-sighted. For your affiliate partnerships to be truly successful, you should consider them not only as an extension of your co ...

      Acceleration Partnersin Affiliate- 18 readers -
    • New Report: Top Content Marketing Growing Pains for B2B Enterprise Marketers

      Every organization experiences growing pains when it comes to growing their content marketing program. Customer needs quickly evolve which means that brands need to be agile enough to meet consumer demand. The group that maybe has it toughest of all is B2B enterprise marketers. The added complexities of supplying content for multiple business units and product sets, geographi ...

      Ashley Zeckman/ TopRank®in Content- 14 readers -
  • Hot Content Marketing Topics From Top B2B Brands at #B2BMX

    … What makes B2B content marketing hotter than having a conference at a Scottsdale, Arizona resort in February? How about tips from 10 top B2B brands and industry experts including senior executives from Forrester, Microsoft, Aptos, Lenovo, BrightFunnel, Oracle and Marketo. In advance of the upcoming B2B Marketing Exchange conference coming up…

    Lee Odden/ TopRank®in Content- 20 readers -
  • 5 Inbound Marketing Hacks Your B2B Company is Missing Out On

    …, and help them put a face to the name. Even though only one person sees the video responses, he added, “the impact is huge. You really build that company culture, and [customers] start to embrace your company even more.” Read the full case study: Inbound Marketing: How a cloud-based communications company grew to over 1,000,000 YouTube views…

    MarketingSherpa Blogin Social SEO- 28 readers -
  • New Benchmarks from Marketo: How Does Your Organization Measure Up?

    … If digital marketing were a competitive sport, it would be freestyle swimming. We’re all in our respective lanes, each with different audiences to reach. We all have our own unique set of strategies, and our own budget limitations to work with. We’re all trying to get to our finish line as fast as we can. And we all could benefit from…

    TopRank®in How To's- 16 readers -
  • The B2B Buying Disconnect: 5 Opportunities for Increasing Influence with Technology Buyers

    … and software from technology vendors, while independent research is a major trend, 60% say their vendor is an influential part of the purchasing process, according to TrustRadius’ new report, The B2B Buying Disconnect. Of course, that’s not the whole story. While technology vendors—namely their marketing and sales teams—play an undeniably important role…

    TopRank®- 18 readers -
  • What You Need to Know to Get Started with Account-Based Marketing

    … Account-based marketing (ABM) is a white-hot buzzword for B2B marketers right now. You see it everywhere: guides, eBooks, infographics, blog posts by handsome bald content marketers–the works. Yet as much as everyone is talking about ABM, there’s still plenty of confusion about what it is and how best to do it. It’s all well and good to say…

    TopRank®in Social How To's- 26 readers -
  • Is Your Content Marketing Designed for the New Customer Journey?

    … that allows you to be the best answer, whenever and wherever your audience is searching. And understanding today’s customer journey will be paramount to your content marketing success. Below is a great illustration from Forrester on the many intricacies that journey can entail. As you can see, it’s not an easy, neat sales funnel these days. Photo…

    TopRank®in EMail Content- 19 readers -
  • The Most Shared Articles from MarketingSherpa Blog in 2016

    … interfaces are great. But looking in our own analytics, covered in this blog post, we were reminded there are probably a few unheralded, down-to-Earth, un-buzzworthy basics that should still power your online marketing. Continue Reading… #8. Four Simple Ways to Become a More Customer-Centric Marketer This blog post is a companion piece to one…

    MarketingSherpa Blog- 29 readers -
  • 20 Talented Brand Marketers to Follow on LinkedIn

    Marketers are always looking for new ways to inform, engage and inspire action from our target audiences, often looking to both established and well-known brands for motivation and creativity. Thankfully, behind many of our favorite brands there are bright and talented marketing experts whom we can learn from and be inspired by.

    TopRank®- 57 readers -
  • Shifting the Focus From Reinvention to Optimization in 2017

    … This is not your typical "trends" post for the New Year. While every marketing guru proclaims 2017 as being - at last - the year of Augmented Reality, I've chosen to focus on some of the proven tactics that are often overlooked. Don't start another blog. Instead, start a podcast. Yes, podcasts are hard to get off the ground. Yes, your audience…

    ROI Factor Blog- 20 readers -
Get the top posts daily into your mailbox!
More from around the web