B2b Marketing

  • 4 Characteristics of an Out-Of-This-World Agency Partnership

    … member Buzz Aldrin, a nation of taxpayers — and the list goes on. What’s the point? Simply put, there’s no doubt that Armstrong was an amazing pioneer, but he didn’t get to the moon — or back home — alone. It took a team. Being a marketing pioneer in the B2B technology space is no different. You need to have skills and ambition of your own…

    TopRank®- 17 readers -
  • 4 Spooky Marketing Lessons from Classic Halloween Monsters

    … Halloween is objectively the best holiday of the fall-winter season. You don’t have to go broke buying people gifts. You don’t have to cook an enormous meal (then pass out after gorging on turkey). The only obligations for Halloween are to play dress up and eat candy! Not to mention I’m somewhat partial to the holiday’s aesthetic. Give me…

    TopRank®in Content- 20 readers -
  • B2B Content Marketing Benchmarks: How We All Can Do Better

    … B2B content marketing is having a moment—a moment that’s rapidly becoming a movement. We’re finally breaking free of the idea that “professional” means “boring.” Transparency and authenticity are becoming more than just buzzwords. Unique, emotionally compelling content used to be the outlier; soon it will be the norm. It’s thrilling to see B2B…

    TopRank®in Content How To's- 15 readers -
  • How to market your B2B product with passion

    … under your nose, just waiting to be shared with your audience. It’s time to tap into that and get creative. As content marketing guru Doug Kessler recommended at last month’s Content Marketing World convention in the United States, “give your geeks a budget and get them to be creative”. Here’s what happened when GE Aviation did precisely…

    Lush Digitalin How To's- 20 readers -
  • Brand Newsroom 162: Cor Hospes on how B2B brands can tell sexier stories

    … Cor Hospes is a bestselling author of books on content marketing and storytelling. He joins James and Sarah for a chat about how B2B brands can tell sexier stories. Cor is the founder of Netherlands-based Merkjournalisten, he’s a well-known international speaker, consultant and trainer, and he helps companies create stories worth sharing. Cor’s…

    Lush Digitalin How To's- 14 readers -
  • Why to ROI: Proving the Value of B2B Influencer Marketing with Lee Odden

    … Last week at Marketing Profs B2B Forum it was pretty clear B2B marketers are more interested in influencer marketing than ever before. Lee Odden’s session – Why to ROI: B2B Marketing Case Studies for Success– promises to deliver not only why influencer marketing is something we should all be talking about, but also how to use ongoing influencer…

    TopRank®- 20 readers -
  • Must-See Sessions & Top Tips for Finding Your Squad at #MPB2B

    … For some people the happiest place on earth is Disneyland, for me, it’s the annual MarketingProfs B2B Marketing Forum in Boston. Last week, I ran a poll on Twitter to see what people were looking forward to most at the B2B Marketing Forum, and while many are interested in learning new B2B tactics and meeting other smart marketers (smarketers…

    Ashley Zeckman/ TopRank®- 20 readers -
  • 50 B2B Marketing Influencers Speaking at #mpb2b

    … It’s October and you know what that means? Its B2B Marketing influencer speaker list time again. One of my all-time favorite conferences is MarketingProfs B2B Forum in Boston and for the past few years I’ve had some fun listing out a top list of speakers ranked by influence around the topic of “B2B marketing”. As usual, I used the influencer…

    Lee Odden/ TopRank®- 46 readers -
  • Funny Content, Serious Business: How to Use Humor in Content Marketing

    … [Image: https://www.shutterstock.com/image-photo/girl-clown-colorful-costumes-wig-sunny-446922970?src=pvZU0GbttO00FT7_LamxrQ-1-3] Everyone likes a good joke. Everyone wants to be entertained. But when it comes to using humor in content marketing, people still hesitate. We are, after all, not here purely to entertain. Our content needs to serve…

    TopRank®in Content How To's- 12 readers -
  • LinkedIn Native Video: What Works, What Doesn’t, What Marketers Need to Know

    … a dedicated video tab, but Mike Morgan’s Humans of LinkedIn series is making a go of it. If more people start serializing their videos, LinkedIn is likely to add tools that support the practice. LinkedIn to the Future If you’re marketing to a B2B audience, native video on LinkedIn is well worth a try. Instead of linking out to YouTube, upload the video…

    TopRank®- 18 readers -
  • 6 Quick & Dirty SEO Research Tips for B2B Content Planning

    … important insights. An incognito search prevents your browser history or cache from impacting the results, allowing for a more accurate picture of search results. As my colleague Jesse Pickrain so eloquently said in one of my recent posts on finding B2B content marketing inspiration: “There’s gold in them thar SERPs.” Once you’re served up with some…

    TopRank®in Paid Search SEO Content- 14 readers -
  • A significant content insight if you’re marketing personal services

    … By Mark Schaefer I recently helped an HR company with a sticky business problem. They were following the “best practices” of content marketing — answering questions, publishing consistently, sharing on social networks — but nothing was happening. In fact their business was in a tailspin. As I reviewed their situation, here are some…

    {grow}- 22 readers -
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