B2b Marketing

    • 50 B2B Marketing Influencers Speaking at #mpb2b

      It’s October and you know what that means? Its B2B Marketing influencer speaker list time again. One of my all-time favorite conferences is MarketingProfs B2B Forum in Boston and for the past few years I’ve had some fun listing out a top list of speakers ranked by influence around the topic of “B2B marketing”.

      Lee Odden/ TopRank®- 44 readers -
    • Why to ROI: Proving the Value of B2B Influencer Marketing with Lee Odden

      Last week at Marketing Profs B2B Forum it was pretty clear B2B marketers are more interested in influencer marketing than ever before. Lee Odden’s session – Why to ROI: B2B Marketing Case Studies for Success– promises to deliver not only why influencer marketing is something we should all be talking about, but also how to use ongoing influencer marketing to deliver ROI to your business.

      TopRank®- 19 readers -
    • LinkedIn Native Video: What Works, What Doesn’t, What Marketers Need to Know

      Video content is eating the internet. It started with video-specific platforms like YouTube and Vimeo. Then Twitter and Facebook added support for live and pre-recorded video. Now these insatiable moving pictures are becoming serious business: LinkedIn now supports native video. What would compel a buttoned-down, professional networking site like LinkedIn to embrace video? Si ...

      TopRank®- 16 readers -
  • How to market your B2B product with passion

    One of the things I loved most about journalism was talking to people about their greatest passion in life — whether it was cars or nuclear physics or the lifecycle of lacewing butterflies. Even when the topic seems boring, a person’s passion rubs off on you. I once spent 40 minutes talking to a guy who had spent 25 years writing for Britain’s top quarrying magazine.

    Lush Digital- 17 readers -
  • Brand Newsroom 162: Cor Hospes on how B2B brands can tell sexier stories

    … Cor Hospes is a bestselling author of books on content marketing and storytelling. He joins James and Sarah for a chat about how B2B brands can tell sexier stories. Cor is the founder of Netherlands-based Merkjournalisten, he’s a well-known international speaker, consultant and trainer, and he helps companies create stories worth sharing. Cor’s…

    Lush Digitalin How To's- 12 readers -
  • Must-See Sessions & Top Tips for Finding Your Squad at #MPB2B

    … For some people the happiest place on earth is Disneyland, for me, it’s the annual MarketingProfs B2B Marketing Forum in Boston. Last week, I ran a poll on Twitter to see what people were looking forward to most at the B2B Marketing Forum, and while many are interested in learning new B2B tactics and meeting other smart marketers (smarketers…

    Ashley Zeckman/ TopRank®- 16 readers -
  • Funny Content, Serious Business: How to Use Humor in Content Marketing

    … [Image: https://www.shutterstock.com/image-photo/girl-clown-colorful-costumes-wig-sunny-446922970?src=pvZU0GbttO00FT7_LamxrQ-1-3] Everyone likes a good joke. Everyone wants to be entertained. But when it comes to using humor in content marketing, people still hesitate. We are, after all, not here purely to entertain. Our content needs to serve…

    TopRank®in Content How To's- 11 readers -
  • 6 Quick & Dirty SEO Research Tips for B2B Content Planning

    … important insights. An incognito search prevents your browser history or cache from impacting the results, allowing for a more accurate picture of search results. As my colleague Jesse Pickrain so eloquently said in one of my recent posts on finding B2B content marketing inspiration: “There’s gold in them thar SERPs.” Once you’re served up with some…

    TopRank®in Paid Search SEO Content- 13 readers -
  • A significant content insight if you’re marketing personal services

    … By Mark Schaefer I recently helped an HR company with a sticky business problem. They were following the “best practices” of content marketing — answering questions, publishing consistently, sharing on social networks — but nothing was happening. In fact their business was in a tailspin. As I reviewed their situation, here are some…

    {grow}- 21 readers -
  • 5 TopRank Marketing Team Insights for Finding B2B Content Marketing Inspiration

    … These days, there’s little doubt among B2B marketers that content is the foundation of digital marketing success. After all, studies show that nearly all B2B buyers do some form of online research before making a purchasing decision. As a result, we content creators are tasked with turning out informative, engaging and inspiring content…

    TopRank®in Content- 10 readers -
  • 11 Content Marketing Tips to Build Your B2B Business

    …. Your B2B offering may not have that Lego coolness factor. The Industrial Turbine Movie is unlikely to score with critics or with audiences. But content can still help you build your business. If you’re just getting started with content marketing, start with this guide to content marketing strategy. Then use the following tips as an advanced class…

    TopRank®in Content- 18 readers -
  • 6 Best Practices for Nurturing B2B Marketing Qualified Leads

    … the awesome traffic, engagement and helping move people to the next step. Then look for ways to repurpose and personalize the content in ways that maps to your leads at every stage of the funnel. Read: 5 Magical Tactics for Repurposing B2B Marketing Content #5 – If you’re new to lead nurturing, start small. This one’s pretty simple. If you’re just…

    TopRank®in Social Content- 12 readers -
  • B2B Marketing: Using behavioral data to create a customer-centric website

    … incremental steps towards relevancy Tom advised that marketers need to take these steps toward relevancy and “make a decision B2B Marketing: Using behavioral data to create a customer-centric website to change and test and try something new.” This effort was by no means done overnight, and he said, “You actually have to take the time to look at what…

    MarketingSherpa Blog- 19 readers -
  • 10 Easy Wins to Improve Your B2B Marketing Leads

    … fundamental truth about our profession. We’re not here to just raise awareness, get subscribers, or foster engagement. All of these goals should be parts of a strategy to get to the ultimate goal: lead generation. We have more tools now than ever before to measure how our efforts translate to leads. Unfortunately, that means marketers—especially in B2B…

    TopRank®- 19 readers -
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