B2b Marketing

    • 12 Ways to Ignite Your B2B Marketing #IgniteB2B

      B2B is no longer the purview of “boring to boring” but instead represents one of the greatest opportunities for innovation in the marketing world. But what ideas, strategies and tactics are igniting the sales cycles, lead nurtures and ROI performance metrics for B2B brands? To answer that question I reached out to my fellow speakers at the upcoming Ignite B2B Marketing confer ...

      Lee Odden/ TopRank®- 21 readers -
    • 10 Infographics to Guide Your Content Marketing Strategy

      Your brain can identify and retain details of an image in 13 milliseconds. That’s less than a 20th of the time it takes to blink your eyes. So it’s no surprise that visual content is on the rise as attention spans shrink. If you could choose between a consumer spending 20 seconds with a wall of text or 20 seconds with an image, it makes sense to go with the latter.

      TopRank®in Content- 23 readers -
  • Don’t Skip Leg Day: 7 Content Marketing Must-Haves for Healthcare Marketers

    … it far more likely to inspire change. #2: Infographics If your marketing is mostly white papers and blog posts, odds are your audience could use a little visual stimulation. Infographics are a compelling way to present data for any B2B audience. Healthcare audiences are no different; we’re all people, and we all enjoy a good infographic. Good graphic…

    TopRank®in Content- 11 readers -
  • How to Inspire Your B2B Audience with Killer Content Marketing

    B2B content marketers: It’s time to get over our inferiority complex. Yes, the B2C folks are over there marketing cool stuff like basketball shoes and energy drinks, while we’re stuck with cloud software solutions and medical imaging machinery. Yes, we’re marketing to business professionals on a buying committee that has to commit to million-dollar deals.

    TopRank®- 16 readers -
  • Unraveling the secrets of B2B influencer marketing

    … By Mark Schaefer It seems like wherever you turn these days there is another mention, post or case study about influencer marketing. Without question this is a real and important trend but it’s really just starting to creep into the B2B space. I recently had a chance to catch up with Andrew Grill, global managing partner at IBM, to discuss…

    {grow}- 19 readers -
  • Feeling Stuck? 5 Tips to Restart your Content-Creating Brain

    … Blank space: Great when it’s a song by Taylor Swift, not so great in content marketing. No, wait. I already used that analogy. Now I need a clever new intro to this post about overcoming writer’s block and resetting your content brain. I’m staring at a white screen, trying to put words together, intimidated by all that blank space. Hey, that’s…

    TopRank®in Content- 14 readers -
  • Why B2B Marketing Should Be Applied to Affiliate Partnerships

    … not only as an extension of your company, but also as their own business entity; and treat them in that respect. Now is the time to take a step back and re-think your affiliate partnerships. To help you in this process, here are three ways to attract, partner with, and market to affiliates using a B2B marketing approach: 1. B2B Affiliate Approach…

    Acceleration Partnersin Affiliate- 26 readers -
  • Hot Content Marketing Topics From Top B2B Brands at #B2BMX

    … What makes B2B content marketing hotter than having a conference at a Scottsdale, Arizona resort in February? How about tips from 10 top B2B brands and industry experts including senior executives from Forrester, Microsoft, Aptos, Lenovo, BrightFunnel, Oracle and Marketo. In advance of the upcoming B2B Marketing Exchange conference coming up…

    Lee Odden/ TopRank®in Content- 27 readers -
  • 5 Inbound Marketing Hacks Your B2B Company is Missing Out On

    … Today College prior to joining MECLABS. In her spare time, Courtney enjoys kayaking, travel, reading and photography. Twitter | LinkedIn | Courtney's Posts | Send a Letter to the Editor Categories: B2B Marketing Tags: b2b, content, H2H, human to human marketing, Inbound Marketing, SEO, social media, video marketing …

    MarketingSherpa Blogin Social SEO- 34 readers -
  • New Benchmarks from Marketo: How Does Your Organization Measure Up?

    … a new player in the benchmark reporting game: The brilliant minds at Marketo. They just released their 2017 Marketing Benchmark Report for North America, and it’s a doozy. Marketo surveyed over 1,300 marketers, B2B and B2C, to track progress across five different categories. Here are just a few key takeaways. How does your marketing measure up? #1…

    TopRank®in How To's- 20 readers -
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