B2b Marketing

  • Hot Content Marketing Topics From Top B2B Brands at #B2BMX

    … What makes B2B content marketing hotter than having a conference at a Scottsdale, Arizona resort in February? How about tips from 10 top B2B brands and industry experts including senior executives from Forrester, Microsoft, Aptos, Lenovo, BrightFunnel, Oracle and Marketo. In advance of the upcoming B2B Marketing Exchange conference coming up…

    Lee Odden/ TopRank®in Content- 14 readers -
  • New Benchmarks from Marketo: How Does Your Organization Measure Up?

    … If digital marketing were a competitive sport, it would be freestyle swimming. We’re all in our respective lanes, each with different audiences to reach. We all have our own unique set of strategies, and our own budget limitations to work with. We’re all trying to get to our finish line as fast as we can. And we all could benefit from…

    TopRank®in How To's- 15 readers -
  • The B2B Buying Disconnect: 5 Opportunities for Increasing Influence with Technology Buyers

    … and software from technology vendors, while independent research is a major trend, 60% say their vendor is an influential part of the purchasing process, according to TrustRadius’ new report, The B2B Buying Disconnect. Of course, that’s not the whole story. While technology vendors—namely their marketing and sales teams—play an undeniably important role…

    TopRank®- 18 readers -
  • What You Need to Know to Get Started with Account-Based Marketing

    … Account-based marketing (ABM) is a white-hot buzzword for B2B marketers right now. You see it everywhere: guides, eBooks, infographics, blog posts by handsome bald content marketers–the works. Yet as much as everyone is talking about ABM, there’s still plenty of confusion about what it is and how best to do it. It’s all well and good to say…

    TopRank®in Social How To's- 24 readers -
  • Is Your Content Marketing Designed for the New Customer Journey?

    …. As a result, content marketing has emerged as an incredibly effective way to arm consumers with the information they seek and need, increase brand awareness, enhance engagement, and ultimately inspire action and conversions. But content marketing isn’t about creating and sharing as much content as possible. It’s about creating quality content…

    TopRank®in EMail Content- 19 readers -
  • The Most Shared Articles from MarketingSherpa Blog in 2016

    …. In her spare time, Courtney enjoys kayaking, travel, reading and photography. Twitter | LinkedIn | Courtney's Posts | Send a Letter to the Editor Categories: Uncategorized Tags: 2016, B2B marketing, b2c marketing, best of, customer-centric, Email, Inbound Marketing, list cleansing, revenue …

    MarketingSherpa Blog- 23 readers -
  • 20 Talented Brand Marketers to Follow on LinkedIn

    …, below are some gifted brand marketers you should be checking out, connecting with or following on LinkedIn. 1. Jason Miller Group Manager of Global Content and Social Media Marketing, LinkedIn As the leader of global content and social media marketing for LinkedIn Marketing Solutions, Jason Miller is dedicated to helping marketers understand…

    TopRank®in Social Content- 51 readers -
  • Shifting the Focus From Reinvention to Optimization in 2017

    … This is not your typical "trends" post for the New Year. While every marketing guru proclaims 2017 as being - at last - the year of Augmented Reality, I've chosen to focus on some of the proven tactics that are often overlooked. Don't start another blog. Instead, start a podcast. Yes, podcasts are hard to get off the ground. Yes, your audience…

    ROI Factor Blog- 18 readers -
  • Top 10 Digital Branding & Marketing Trends for 2017 [Infographic]

    … Posted on 28 December 2016. Tags: B2B Marketing, borenstein group, Digital Branding, digital marketing, it marketing. high tech marketing, marketing infographic, top digital branding trends for 2017, top digital marketing trends for 2017, top washington dc marketing agencies, top washington dc strategic communications agencies, washington dc top…

    Caitlynn Cush/ Scoopin Social- 21 readers -
  • 6 Key Insights from Demand Gen’s ABM Benchmark Survey Report 2016

    … Account-based marketing. For many of us in the B2B marketing space, this concept has been buzzing in our ears over the past couple years. If you’re less familiar, ABM is a highly-strategic marketing approach that uses quality, relevant content to reach and nurture specific strategic accounts or individuals. Essentially, rather than casting…

    TopRank®- 11 readers -
  • How HCSS used an interactive contest to increase web traffic 800%

    http://www.meclabs.com/training/marketing-summit/marketingsherpa-summit-2016/session-replays For complex B2B products and services, customers often overlook the intricacies and value of the entire process. For example, very few potential customers are familiar with the companies involved on a construction project, or the role that HCSS software plays in its success ...

    MarketingSherpa Blogin EMail How To's- 19 readers -
  • Content Marketing: 4 Ways to Make Sure Your Mobile Content Connects

    …: Mobile is the current and next frontier for content marketing. Reports show that 65% of digital media time is now spent on a mobile device. Not only that, all digital growth is now coming from mobile usage—expect to see desktop traffic stagnate or reduce while mobile traffic continues to grow. So how do you create content that works as well on a 5-inch…

    TopRank®in Content- 20 readers -
  • 6 Ways to Celebrate the Holiday Season in Your Social Media Marketing

    … this festivity offers us unique chances to make a connection with potential customers. ‘Tis the season for savvy social media marketing. You don’t have to drape your Facebook page in tinsel or string lights on your Twitter feed to catch the holiday spirit. In fact, the bigger, tackier celebrations are less likely to feel authentic, and more likely…

    TopRank®in Social- 18 readers -
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