B2b Marketing

    • 50 B2B Marketing Influencers Speaking at #MPB2B 2016

      First of all, Happy 10th Birthday to Ann Handley and the MarketingProfs B2B Forum team! Time flies when you’re working hard, smart and with style – just like Julie Pildner and her team have been for so many years to create a great experience for B2B Forum attendees. There are a very small number of industry conferences that I look forward to attending year after year and the ...

      Lee Odden/ TopRank®- 15 readers -
  • 20 Jokes Only a Marketer Could Love

    It’s well past time for marketers to get serious about comedy. The best way to connect with an audience is by authentically appealing to them on a human level. Adding humor to marketing is one of the most powerful ways to make that appeal. Telling a joke does more than provide a moment’s diversion. When people share in a joke, it creates a sense of belonging.

    TopRank®- 6 readers -
  • Can Marketers Really Generate Sales on Social Media?

    … At last week’s MarketingProfs B2B Marketing Forum, Andrew Davis had the crowd roaring with laughter as he impersonated a marketer with a fresh piece of content. “Let’s put it on the blog!” he exclaimed. “Let’s put it on Facebook! And Twitter! And Pinterest! And Flickr! And Google+, for the two people still using it.” It was funny, because…

    TopRank®in Social- 7 readers -
  • 6 Truth Bombs Every B2B Marketer Needs to Hear About Creativity

    “Do you want to be creative?” Jay Acunzo, founder, host and writer of Unthinkable.fm, asked marketers this question as he kicked off his session Unthinkable: Content Creativity For The Hopelessly Uncreative at MarketingProf’s B2B Marketing Forum last week in Boston. Acunzo acknowledged the question was a bit silly.

    TopRank®- 7 readers -
  • The Importance of Storytelling in Content Marketing #MPB2B

    Once upon a time … A long time ago in a galaxy far, far away … There once was … These aren’t just classic fairy tale or movie beginnings. They represent memories. They evoke feelings. They get our minds churning. They signal that an exciting story is about to unfold—and those stories are powerful.

    TopRank®- 10 readers -
  • Learn How to Launch an Integrated Strategy for Account Based Marketing #MPB2B

    … “How do we start to synchronize all of the efforts between marketing and sales into a coordinated play through account based marketing?” That is the question Jon Miller posed to an audience of 150 marketers in today’s first breakout session at MarketingProfs B2B Marketing Forum. As the CEO and Co-founder of Engagio and Co-founder of Marketo…

    TopRank®in How To's- 11 readers -
  • Social Media Marketing: 7 Opportunities for B2B Brands to Rock Pinterest

    … While other visual social media platforms such as Instagram and Snapchat are getting most of the press these days, Pinterest is still a growing platform that offers B2B brands and marketers an opportunity to grow and connect with their audience, drive brand awareness and website traffic, and enhance their overall social media marketing strategy…

    TopRank®in Social- 13 readers -
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