B2b Marketing

    • B2B Travel Marketing: Staying Engaged with Your Best Agents

      Typically, direct bookings are the core focus for hotel marketing directors and owners around the world. However, travel agents continue to bring a reliable, low-hassle flood of guests through the doors of many hotels, resorts and lodges each year. Of course, it doesn’t stop with hospitality companies.

      Relevance- 14 readers -
    • How To Hire The Perfect B2B Ad/Digital Agency For Your Company

      So, you’ve been working with freelancers, or perhaps a small local shop, to get your web site up and running. It looks good (or at least you think so), and you’ve established a digital presence. Only problem is, you don’t have the time to oversee it, because you’re busy running your company. Also, the lexicon of digital terminology is like some sort of alien language.

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  • Terminus Acquires B2B Attribution Pioneer BrightFunnel

    …A New Alliance Eric Spett, CEO and co-founder of leading account based marketing (ABM) platform Terminus, announced in a blog post today that they have acquired leading B2B analytics platform BrightFunnel. In 2017, Terminus began to rework their ABM strategy internally to further execute and measure B2B go-to-market initiatives. They began…

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  • Marketing Automation Is Now a Must for Successful Campaigns

    … As the lifeblood of any business, marketing is integral to attracting and retaining the desired target audiences and driving the growth of business revenue. With the marketing landscape becoming ever-increasingly competitive, businesses must do what they can to generate new leads, quickly preparing them for a sales-ready status. In this regard…

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  • GE Appliances Unites Businesses and Creators with Giddy

    … Collaboration Reinvented On January 5th, GE Appliances announced that they will be premiering a new online community platform called Giddy at CES 2018 in Las Vegas. This new mobile platform will give talented creators the rare opportunity to share their innovative ideas with big name brands and collaborate with them on new and existing projects…

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  • How Mike Volpe is Making Old School ABM New Again

    … that to life on a local level.” Alignment Another key to ABM success is alignment between sales and marketing. Volpe mentions that it’s important to not think of sales and marketing as two separate teams, but instead as part of the same revenue-generating team. It starts with account identification. Marketing may come to the table with data about…

    The IMPACT Blogin How To's- 12 readers -
  • Terminus Acquires B2B Attribution Pioneer BrightFunnel

    …A New Alliance Eric Spett, CEO and co-founder of leading account based marketing (ABM) platform Terminus, announced in a blog post today that they have acquired leading B2B analytics platform BrightFunnel. In 2017, Terminus began to rework their ABM strategy internally to further execute and measure B2B go-to-market initiatives. They began…

    Relevance- 14 readers -
  • 4 Characteristics of an Out-Of-This-World Agency Partnership

    … member Buzz Aldrin, a nation of taxpayers — and the list goes on. What’s the point? Simply put, there’s no doubt that Armstrong was an amazing pioneer, but he didn’t get to the moon — or back home — alone. It took a team. Being a marketing pioneer in the B2B technology space is no different. You need to have skills and ambition of your own…

    TopRank®- 17 readers -
  • 4 Spooky Marketing Lessons from Classic Halloween Monsters

    … this year that some of my favorite Halloween monsters are hiding valuable lessons for marketers. For example… #1: Dracula Rules Influencer Marketing Count Dracula is often romanticized as a solitary figure, brooding in his castle. That image couldn’t be further from the truth. He’s constantly making new friends—and making those friends…

    TopRank®in Content- 20 readers -
  • B2B Content Marketing Benchmarks: How We All Can Do Better

    … B2B content marketing is having a moment—a moment that’s rapidly becoming a movement. We’re finally breaking free of the idea that “professional” means “boring.” Transparency and authenticity are becoming more than just buzzwords. Unique, emotionally compelling content used to be the outlier; soon it will be the norm. It’s thrilling to see B2B…

    TopRank®in Content How To's- 16 readers -
  • How to market your B2B product with passion

    … under your nose, just waiting to be shared with your audience. It’s time to tap into that and get creative. As content marketing guru Doug Kessler recommended at last month’s Content Marketing World convention in the United States, “give your geeks a budget and get them to be creative”. Here’s what happened when GE Aviation did precisely…

    Lush Digitalin How To's- 21 readers -
  • Brand Newsroom 162: Cor Hospes on how B2B brands can tell sexier stories

    … Cor Hospes is a bestselling author of books on content marketing and storytelling. He joins James and Sarah for a chat about how B2B brands can tell sexier stories. Cor is the founder of Netherlands-based Merkjournalisten, he’s a well-known international speaker, consultant and trainer, and he helps companies create stories worth sharing. Cor’s…

    Lush Digitalin How To's- 14 readers -
  • Why to ROI: Proving the Value of B2B Influencer Marketing with Lee Odden

    … Last week at Marketing Profs B2B Forum it was pretty clear B2B marketers are more interested in influencer marketing than ever before. Lee Odden’s session – Why to ROI: B2B Marketing Case Studies for Success– promises to deliver not only why influencer marketing is something we should all be talking about, but also how to use ongoing influencer…

    TopRank®- 20 readers -
  • Must-See Sessions & Top Tips for Finding Your Squad at #MPB2B

    … For some people the happiest place on earth is Disneyland, for me, it’s the annual MarketingProfs B2B Marketing Forum in Boston. Last week, I ran a poll on Twitter to see what people were looking forward to most at the B2B Marketing Forum, and while many are interested in learning new B2B tactics and meeting other smart marketers (smarketers…

    Ashley Zeckman/ TopRank®- 20 readers -
  • 50 B2B Marketing Influencers Speaking at #mpb2b

    … It’s October and you know what that means? Its B2B Marketing influencer speaker list time again. One of my all-time favorite conferences is MarketingProfs B2B Forum in Boston and for the past few years I’ve had some fun listing out a top list of speakers ranked by influence around the topic of “B2B marketing”. As usual, I used the influencer…

    Lee Odden/ TopRank®- 46 readers -
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