B2b Marketing Automation Effectiveness

  • The Current State of B2B Marketing Automation

    … Revenues for B2B marketing automation systems increased 60% to $1.2 Billion in 2014, compared to a 50% increase the year before. In the last 5 years, the industry has grown 11-fold as corporations continue to find value in the key features that marketing automation has to offer. As the industry rapidly matures, the foundations of a great…

    Douglas Karr/ Marketing Technology Blog- 20 readers -