B2b Marketing Plan

  • A Better B2B Marketing Plan in 7 Steps

    … Aligning the resources of your team to achieve maximum results is the challenge all marketing leaders face. After more than two decades facing this task in B2B environments, I thought it would be good to share how I prepare a better B2B Marketing Plan in 7 steps. Step 1: What am I trying to accomplish? I try to do this from a top down…

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