B2b Marketing Strategy

  • Shifting the Focus From Reinvention to Optimization in 2017

    … This is not your typical "trends" post for the New Year. While every marketing guru proclaims 2017 as being - at last - the year of Augmented Reality, I've chosen to focus on some of the proven tactics that are often overlooked. Don't start another blog. Instead, start a podcast. Yes, podcasts are hard to get off the ground. Yes, your audience…

    ROI Factor Blog- 18 readers -
  • How to Optimize PPC Campaigns for a B2B Marketing Strategy

    … foundation, and then optimizing it from multiple angles. Here are some items to review when looking to develop and execute on successful B2B campaigns: Build a Marketing Strategy Prior to launching campaigns, a marketing strategy needs to be built. This will create the foundation of your advertising so that there is a plan of what the monthly…

    ROI Factor Blogin Paid Search How To's- 10 readers -
  • Is Affiliate Marketing an Effective Way to Market Your Business?

    … All too often marketers witness clients pass up great opportunities, programs, and strategies due to preconceived notions and myths surrounding particular initiatives. Affiliate marketing is a prime example of a program that is often approached with high caution, and rightfully so. The topic of affiliate marketing is a widely contested one…

    ROI Factor Blogin Affiliate- 11 readers -
  • B2B Marketing Strategy: Effective Content on Social Media

    …, and assure it’s sending the right message to your target audience. With a solid strategy in place, B2B brands can effectively reach their consumers through these platforms. Documenting a definite content marketing strategy will allow any business to grow by having a set plan for posting media on different social channels. The combination of dynamic content, like videos and photos, as well as event marketing puts a face on a corporation and really helps consumers understand the brand’s vision. …

    Kate Endres/ ROI Factor Blogin Social Paid Search Content- 17 readers -
  • How to Make Your Facebook Marketing Work for B2B

    … Do you target other businesses? Are you struggling to generate more Facebook engagement? Facebook marketing can work well for B2B companies, but you may have to rethink how you use your Facebook page. In this article you’ll discover four tips that can help you make Facebook work for your B2B company or client. #1: Understand Your Audience…

    Ben Harper/ Social Media Examinerin Social- 19 readers -