B2b Marketing Strategy

  • How to Optimize PPC Campaigns for a B2B Marketing Strategy

    … foundation, and then optimizing it from multiple angles. Here are some items to review when looking to develop and execute on successful B2B campaigns: Build a Marketing Strategy Prior to launching campaigns, a marketing strategy needs to be built. This will create the foundation of your advertising so that there is a plan of what the monthly…

    ROI Factor Blogin Paid Search How To's- 10 readers -
  • Is Affiliate Marketing an Effective Way to Market Your Business?

    …, with industry veterans, newcomers, and everyone in between often debating effectiveness and efficiency. Regardless of seniority, position, and industry – it’s important to understand the myths (and truths) behind building an affiliate marketing program, as a strong strategy does have the potential to increase business and sales. Affiliate Marketing…

    ROI Factor Blogin Affiliate- 11 readers -
  • How to Make Your Facebook Marketing Work for B2B

    … with a certain type of degree. Your options are endless. Take advantage of Facebook’s targeting and make your advertising work for you. Conclusion With a little research and some planning, B2B brands can find an audience on Facebook. Of course, before you can find your audience, you have to know your audience. Use the data you have at your disposal…

    Ben Harper/ Social Media Examinerin Social- 16 readers -
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