B2b Marketing Strategy

  • Shifting the Focus From Reinvention to Optimization in 2017

    … This is not your typical "trends" post for the New Year. While every marketing guru proclaims 2017 as being - at last - the year of Augmented Reality, I've chosen to focus on some of the proven tactics that are often overlooked. Don't start another blog. Instead, start a podcast. Yes, podcasts are hard to get off the ground. Yes, your audience…

    ROI Factor Blog- 24 readers -
  • How to Optimize PPC Campaigns for a B2B Marketing Strategy

    … Although search campaigns tend to have higher conversion rates than other advertising avenues, it is also important to not put all of your eggs in one basket. If search is working really well for you, then chances are eventually your competitors are going to come across those same search terms and drive up the cost per click, which in turn drives…

    ROI Factor Blogin Paid Search How To's- 13 readers -
  • Is Affiliate Marketing an Effective Way to Market Your Business?

    …, with industry veterans, newcomers, and everyone in between often debating effectiveness and efficiency. Regardless of seniority, position, and industry – it’s important to understand the myths (and truths) behind building an affiliate marketing program, as a strong strategy does have the potential to increase business and sales. Affiliate Marketing…

    ROI Factor Blogin Affiliate- 15 readers -
  • B2B Marketing Strategy: Effective Content on Social Media

    …, and assure it’s sending the right message to your target audience. With a solid strategy in place, B2B brands can effectively reach their consumers through these platforms. Documenting a definite content marketing strategy will allow any business to grow by having a set plan for posting media on different social channels. The combination of dynamic content, like videos and photos, as well as event marketing puts a face on a corporation and really helps consumers understand the brand’s vision. …

    Kate Endres/ ROI Factor Blogin Social Paid Search Content- 26 readers -
  • How to Make Your Facebook Marketing Work for B2B

    …. They’ll be more likely to share it. What do you think? Have you had experience with B2B marketing on Facebook? What tips can you share with others? Leave us a comment below. Tweet Tags: audience research, b2b facebook marketing, b2b marketing strategy, ben harper, facebook, facebook audience, facebook b2b marketing, facebook insights, facebook marketing, facebook strategy …

    Ben Harper/ Social Media Examinerin Social- 22 readers -
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