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As we continue to interview marketing leaders, research online trends, and see the results of our own efforts to assist our clients, there’s no doubt as to the power of content marketing for B2B acquisition efforts. Businesses are researching their next purchase online more than ever. The problem, though, is that companies are producing so much ineffective content.
… of helpful resources, thoughts about future B2B marketing trends and even some case studies. B2B Marketing Trends, Research and Statistics: The Number One Secret to B2B Content Marketing Success Plus 150 B2B Marketing Statistics 2015 Enterprise B2B Content Marketing Report: More Isn’t Better Seven B-to-B Marketing Trends That Will Shape 2015…