B2b Sales

  • Marketo Account-Based Marketing: What You Need to Know

    … qualified leads and align sales and marketing. 84% of marketers say ABM strategies outperform other marketing investments Tweet This! according to ITSMA 97% of marketers achieved higher ROI with ABM than with any other marekting initiatives Tweet This! according to the Alterra Group 92% of B2B marketers worldwide consider ABM extremely…

    Marketing Technology Blogin How To's- 49 readers -
  • MonsterConnect: Pay Your Sales Team to Close, Not Dial

    … to a few reasons: Auto dialing technology can not navigate phone trees. Auto dialing technology can not interact with gatekeepers. Auto dialing technology can not differentiate between voicemails and phone prompts. The other technology out there is outsourcing your scheduling to an outbound B2B lead generation company. This can be successful…

    Douglas Karr/ Marketing Technology Blog- 30 readers -
  • The Rise of Inside Sales in 2015

    … According to Sirius Decisions, 67% of the buyer’s journey is now done digitally. That means that almost 70% of the purchase decision is made before prospects even initiate a meaningful conversation with sales. If you aren’t providing value before that first interaction with the rep, then you’re most likely not going to be a contender for your…

    Jenn Lisak/ Marketing Technology Blog- 31 readers -
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