B2b Sales

    • Marketo Account-Based Marketing: What You Need to Know

      Marketo released it’s Account Based Marketing (ABM) module as part of an increasing effort to better support business relationships. While the tool itself is an early version and shows a great deal of promise, there are some ways in which ABM is set to transform businesses who start using the platform.

      Marketing Technology Blogin How To's- 26 readers -
  • MonsterConnect: Pay Your Sales Team to Close, Not Dial

    … Having worked at multiple SaaS companies with outbound sales teams, it became clearly evident that the growth of the company was largely dependent upon our ability for our sales representatives to close new business. It was absolutely no surprise, either, that there was an absolute correlation between a sales rep’s outbound call volume…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • The Rise of Inside Sales in 2015

    … According to Sirius Decisions, 67% of the buyer’s journey is now done digitally. That means that almost 70% of the purchase decision is made before prospects even initiate a meaningful conversation with sales. If you aren’t providing value before that first interaction with the rep, then you’re most likely not going to be a contender for your…

    Jenn Lisak/ Marketing Technology Blog- 20 readers -
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