B2b Sales

  • Marketo Account-Based Marketing: What You Need to Know

    … qualified leads and align sales and marketing. 84% of marketers say ABM strategies outperform other marketing investments Tweet This! according to ITSMA 97% of marketers achieved higher ROI with ABM than with any other marekting initiatives Tweet This! according to the Alterra Group 92% of B2B marketers worldwide consider ABM extremely…

    Marketing Technology Blogin How To's- 47 readers -
  • MonsterConnect: Pay Your Sales Team to Close, Not Dial

    … and their closed sales rate. If that gives you a mental image of some sales rep talking to a prospect every 30 seconds and hanging up after they were turned down, that wasn’t the case at all. Most of the problem wasn’t dialing the phone, it was actually connecting with someone at the other end. Auto-dialing systems are only partially successful due…

    Douglas Karr/ Marketing Technology Blog- 30 readers -
  • The Rise of Inside Sales in 2015

    … According to Sirius Decisions, 67% of the buyer’s journey is now done digitally. That means that almost 70% of the purchase decision is made before prospects even initiate a meaningful conversation with sales. If you aren’t providing value before that first interaction with the rep, then you’re most likely not going to be a contender for your…

    Jenn Lisak/ Marketing Technology Blog- 31 readers -
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