B2b Sales

  • Marketo Account-Based Marketing: What You Need to Know

    … Marketo released it’s Account Based Marketing (ABM) module as part of an increasing effort to better support business relationships. While the tool itself is an early version and shows a great deal of promise, there are some ways in which ABM is set to transform businesses who start using the platform. Marketo defines three distinct elements…

    Marketing Technology Blogin How To's- 43 readers -
  • MonsterConnect: Pay Your Sales Team to Close, Not Dial

    … to a few reasons: Auto dialing technology can not navigate phone trees. Auto dialing technology can not interact with gatekeepers. Auto dialing technology can not differentiate between voicemails and phone prompts. The other technology out there is outsourcing your scheduling to an outbound B2B lead generation company. This can be successful…

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • The Rise of Inside Sales in 2015

    … prospect’s affection. As we all know, inside sales has been growing for the past couple of years, and it’s working. Prospects are responding positively to inside sales reps and the changing sales practices, while ignoring traditional outbound methods. But this is only just the beginning, and this industry will continue to evolve over time. “Inside…

    Jenn Lisak/ Marketing Technology Blog- 29 readers -
  • You Might Be Surprised Which B2B Referrals Are Closing

    The sales machine at any B2B company has to be fine-tuned, well-oiled, and running full speed to truly make a difference to the bottom line. I believe that many companies suffer simply because they’re so dependent upon new business via cold calls, but their staff doesn’t have the right team in place to do the hard work to achieve success.

    Douglas Karr/ Marketing Technology Blog- 7 readers -
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