B2b Sales

  • The 2018 guide to B2B Sales, Part 1: Demand gen and demand capture

    … leverage paid search to ensure you are capturing that interest. Paid social strategy For paid social, I would recommend the following channels and strategies: Facebook Make use of lookalike targeting! Take your customer list and, rather than uploading the entire list, segment your top (highest-LTV) customers and create lookalikes based on that group…

    Search Engine Watchin Paid Search- 9 readers -
  • Marketo Account-Based Marketing: What You Need to Know

    … Marketo released it’s Account Based Marketing (ABM) module as part of an increasing effort to better support business relationships. While the tool itself is an early version and shows a great deal of promise, there are some ways in which ABM is set to transform businesses who start using the platform. Marketo defines three distinct elements…

    Marketing Technology Blogin How To's- 51 readers -