B2b Search Marketing Column

  • Getting Down To Business: Our Top 10 B2B Search Marketing Columns For 2014

    …. Readers also wanted to learn how best to utilize social media within a B2B context. What follows is a list of our top ten B2B Search Marketing Columns of 2014: How Much Content Do You Need For B2B SEO Success? by Derek Edmond. Published on 4/9/14. 2.4K social shares across all platforms. The B2B Marketer’s Guide to Baidu SEO by Harrison Jones. Published…

    Search Engine Landin SEO- 21 readers -
  • 20 Ways B2B SEOs Can Leverage Schema.org Markup

    … obviously have a greater impact in the B2C space. But, there is hope for B2B SEO, as well. In this column, I will discuss 20 schema.org integration opportunities for B2B search marketers, organized by broader topics and how they can impact online marketing goals and objectives. Note that this column reviews concepts and opportunities. If you’re…

    Derek Edmond/ Search Engine Landin SEO Google- 41 readers -
  • B2B Content Marketers: Are You Making These 5 Common SEO Mistakes?

    Dear Content Marketers, Have I told you (lately) that I love you? Seriously! Content marketing has taken the elusive concept of “thought leadership” and transformed it into a prescriptive, clear-cut process. You equip prospects with the helpful information they need and, at the same time, deliver quality, high-value leads for your companies.

    Nate Dame/ Search Engine Land- 35 readers -
  • 10 Hidden Gems For Finding New B2B Customers

    … cases, engaging in these will result in links that will raise your profile in search, as well, leading to even more opportunities to win customers. Here are ten places you should be looking for your next B2B customer. 1. Quora If you're new to this site, you might be shocked to hear that 9 million or more people a month log in to ask and answer…

    Jayson Demers/ Search Engine Landin SEO- 21 readers -
  • 18 Lessons Learned In Leveraging Event Marketing For B2B SEO

    …: I could probably write an entire column on how to do the reporting for this type of initiative, but in summation: productivity metrics, traffic metrics, SEO-metrics (like inbound links), and specific examples all help build the story as to why a B2B SEO's presence at an event marketing initiative was so valuable to the organization. As my…

    Derek Edmond/ Search Engine Landin SEO- 50 readers -
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