B2b Search Marketing Column

  • Getting Down To Business: Our Top 10 B2B Search Marketing Columns For 2014

    … Business-to-business (B2B) search marketers are in a challenging position. New search features are often geared towards the business-to-consumer (B2C) sector, and much of the literature on best practices and cutting edge search strategies tends to be B2C focused as well. Luckily, a number of industry veterans were generous enough to share…

    Search Engine Landin SEO- 17 readers -
  • 20 Ways B2B SEOs Can Leverage Schema.org Markup

    … with schema.org integrations had significantly higher SEO visibility scores than those domains that did not include them. Even with these findings, B2B marketers might remain skeptical, given that the most popular examples of schema.org integrations tend to be more consumer oriented. TV Reviews, Product Ratings, and Recipes are popular examples, but these…

    Derek Edmond/ Search Engine Landin SEO Google- 33 readers -
  • 10 Hidden Gems For Finding New B2B Customers

    … cases, engaging in these will result in links that will raise your profile in search, as well, leading to even more opportunities to win customers. Here are ten places you should be looking for your next B2B customer. 1. Quora If you're new to this site, you might be shocked to hear that 9 million or more people a month log in to ask and answer…

    Jayson Demers/ Search Engine Landin SEO- 10 readers -
  • 18 Lessons Learned In Leveraging Event Marketing For B2B SEO

    …: I could probably write an entire column on how to do the reporting for this type of initiative, but in summation: productivity metrics, traffic metrics, SEO-metrics (like inbound links), and specific examples all help build the story as to why a B2B SEO's presence at an event marketing initiative was so valuable to the organization. As my…

    Derek Edmond/ Search Engine Landin SEO- 35 readers -
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