B2b Selling

  • LinkedIn’s Next Great Tool for B2B Marketing and Sales

    … The salesperson or marketing person who knows the most about their accounts tend to win most often. LinkedIn’s next great tool for B2B Marketing and Sales appears to automate and simplify knowledge gathering. The product is a derivative of Sales Navigator and offers a stream of updates from a company’s target accounts, finding the type of data…

    Daily Conversions- 1 readers -
  • Concerns Ahead for Email Marketing

    … Innovation keeps an industry fresh. Yet highlighted in the recent Forester survey on email marketing, the respondents were concerned about the lack of innovation, and the growing consumer email privacy trends evolving. Are concerns ahead for email marketing? Marketers love email for its ability to retain customers, drive sales, and maintain…

    Daily Conversionsin EMail- 6 readers -
  • Is Email Marketing the New 3 Martini Lunch?

    …, and perhaps offering some kind of a special offer. Sales power can then be focused on new account development. This seems a bit cold, but as I work with B2B salespeople, I am seeing this model more and more, as salesteams are being asked to carry larger revenue goals, driving the need for new customers as well as limiting the time they have to spend…

    Daily Conversionsin EMail- 3 readers -
  • B2B Buyers are Smarter – Are You?

    … DemandGen Report has developed a report entitled THE 2014 B2B BUYER BEHAVIOR SURVEY – How content and social media are impacting the buyer journey. I found the data to be very interesting and want to share its key finding with you. Especially interesting is the effect social media is having, or not having on B2B buying habits. The net result…

    Daily Conversions- 8 readers -
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