B2b Seo

  • SEO for B2B and B2C – what are the differences?

    … these dissimilarities affect the goal of your site, your keyword research and the web content you present to your audience? Let’s go into detail! 1. Buying process in a B2B market In general, the time required to close a deal in the B2B market is much longer than the time that’s needed to get a B2C order. Even the most expensive B2C products, like…

    Yoastin SEO- 17 readers -
  • The 4 Truths About Link Building

    … and the status quo is not palatable to your business, it's time to start looking at things in a new way. Following are four tactics to help your SEO business model adjust to the new landscape in a profitable and vital way. There are some who say that the best link building strategy today is to stop doing it altogether. Instead of focusing on building links…

    Chris Marentis/ Search Engine Landin SEO Content- 34 readers -
  • 18 Lessons Learned In Leveraging Event Marketing For B2B SEO

    …: I could probably write an entire column on how to do the reporting for this type of initiative, but in summation: productivity metrics, traffic metrics, SEO-metrics (like inbound links), and specific examples all help build the story as to why a B2B SEO's presence at an event marketing initiative was so valuable to the organization. As my…

    Derek Edmond/ Search Engine Landin SEO- 53 readers -
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