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The world of link building hasn't just evolved over the last couple of years — it has been completely turned upside down. In essence, what in many ways was once a relatively easy business has become a formidable venture to maintain. Just a few years ago, finding sources to build links in bulk was a highly profitable business model for SEOs.
… is a significant part of the B2B marketing budget and thus, an important point of emphasis in the broader B2B organization's marketing initiatives. In the wake of Google algorithm changes, the collaboration between event marketing and SEO can become a critical component in driving third-party awareness (i.e., inbound links). Trade Show participation…