B2b Social Media

  • Marketers Still Can’t Measure Social Media ROI, Says Study

    … How do you measure social media return on investment (ROI)? It’s the age-old question. And according to one new survey, marketers still haven’t figured it out. While 87 percent of business to business (B2B) marketers use social media, less than one in five (17 percent) can prove clear ROI, reveals a November 2014 study by Webmarketing123…

    Shea Bennett/ AllTwitterin Social Paid Search- 10 readers -
  • 92% of B2B Marketers Use Social Media to Share Content

    … More than nine in ten business to business (B2B) marketing executives use social networking sites to distribute content, but just one third rely on mobile, reveals a new study. A January 2015 survey by Regalix found that 92 percent of B2B marketers shared content on social media, which finished second overall in the poll behind the firm’s own…

    Shea Bennett/ AllFacebookin Social Mobile Content- 32 readers -
  • 91% of B2B Marketers Use Social Media During Events

    … So you’re launching a business to business (B2B) event – what’s the best way to promote it? Cold calling, radio, TV, traditional ads and paid search are all used by every B2B marketer in the run-up to their show. But after that social media takes over. (more…) New Career Opportunities Daily: The best jobs in media. …

    Shea Bennett/ AllTwitterin Social Paid Search- 18 readers -
  • The #B2B Marketing Metrics That Matter [INFOGRAPHIC]

    … Are you using social media to power your business to business (B2B) marketing campaigns? You should: it’s increasingly effective for B2B brands, especially those active on Twitter. But how do you know it’s working? What metrics should you be tracking to evaluate ROI? (more…) New Career Opportunities Daily: The best jobs in media. …

    Shea Bennett/ AllTwitter- 2 readers -
  • The Most Effective B2B Content Marketing Strategies

    … uncovered that content marketers are creating more and more content but they still struggle to track ROI, especially when they don’t document their strategy. You can read the full report for all the detailed findings. Francois Matheiu, Uberflip Some of the highlights that we agree with and are seeing with our clients: Infographic usage…

    Douglas Karr/ Marketing Technology Blogin Content- 7 readers -