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… Some quick B2B Social Media stats: 83% of B2B companies now post on social media! 77% of B2B companies expect to increase the time spent on social in the next year. 35% of B2B companies now subscribe to a social media monitoring platform. As a B2B marketer myself, I’m always surprised that marketing companies see B2B lagging behind B2B…
Does publishing engaging content make people want to buy from you? While this is important, effective content creation is only one piece of the puzzle. After your target audience has read your blog posts, downloaded your eBooks, and visited your website – they are looking for validation. They want to validate the thoughts and feelings they have already formed about your brand with consensus.