B2b Storytelling

  • Wrap Up: Stories and Influencer Marketing Lead the B2B Content Marketing Bonanza at #C2C15

    More than 7,000 Twitter posts by 1,600+ different users generated almost 28 million impressions during this week’s Content2Conversion Conference in Scottsdale, Arizona. For three days, the resort at Gainey Ranch became a genuine B2B content marketing bonanza. From opening night festivities on the Lawn Court, to the closing panel session, B2B content wishes, wisdom and wit was ...

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