B2b Tech

  • B2B Paid Content Distribution: Facebook vs. LinkedIn

    A couple of weeks ago, I was sitting down with a prospective client from a large financial institution, trying to help the marketing team craft its 2017 content strategy. At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “Oh, we’re B2B,” someone said.

    Joe Lazauskas/ The Content Strategist- 33 readers -
  • State of Content Marketing: B2B Tech

    … content marketing. It’s much easier to grab people’s attention with a helpful video or infographic than a dry press release. According to the Content Marketing Institute study “B2B Content Marketing: 2015 Benchmarks, Budgets, and Trends—North America,” 86 percent of B2B marketers use content marketing, but only 38 percent believe their efforts…

    Amanda Walgrove/ The Content Strategistin Social EMail Content- 32 readers -
Get the top posts daily into your mailbox!
More from around the web