B2b Tech

  • B2B Paid Content Distribution: Facebook vs. LinkedIn

    … A couple of weeks ago, I was sitting down with a prospective client from a large financial institution, trying to help the marketing team craft its 2017 content strategy. At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “Oh, we’re B2B,” someone said. “We don’t…

    Joe Lazauskas/ The Content Strategistin Social Content- 30 readers -
  • State of Content Marketing: B2B Tech

    …? And what types of content will marketers produce in an attempt to engage consumers? In this e-book, we’ll dive into popular B2B marketing trends that have emerged in the B2B tech industry. We’ll also look at brands—HubSpot, GE, Buffer, and SAP—whose impressive campaigns offer models for those looking to pack a punch. As we’ll cover in greater…

    Amanda Walgrove/ The Content Strategistin Social EMail Content- 32 readers -
Get the top posts daily into your mailbox!