B2b Tech

  • How Technology Is Revolutionizing B2B Events

    … into marketing automation platforms like Marketo is also becoming more common. Most B2B marketers understand the importance of quick follow-ups, and marketing automation platforms can speed up post-event sales touches and make them more personalized. Another important practice that’s often overlooked is monitoring the performance of landing pages on your…

    Dillon Baker/ The Content Strategistin How To's- 17 readers -
  • We Made You a ‘Game of Thrones’-Style Map of the Content Marketing World

    … that looks at the royal houses of martech, if you will. Yes, Game of Thrones is back this summer, and we’re already turning everything into a Starks-versus-Lannisters metaphor. Click on the map below to see the hi-res version. And let us on know on Twitter @Contently if you come across anything nerdier than a Game of Thrones-inspired marketing technology map. The post We Made You a ‘Game of Thrones’-Style Map of the Content Marketing World appeared first on The Content Strategist. …

    Dillon Baker/ The Content Strategistin Content- 24 readers -
  • Marketing’s Artificial Intelligence Revolution Is Here

    … core, CMOs and their teams are now responsible for a bevy of critical company functions: optimizing the sales process, improving customer experience, and marketing the product across a complex array of channels. Meanwhile, CEOs understand that technology allows for accurate tracking of marketing dollars spent, creating immense pressure on CMOs…

    Dillon Baker/ The Content Strategist- 32 readers -
  • B2B Paid Content Distribution: Facebook vs. LinkedIn

    … capabilities are especially helpful if you’re running an account-based marketing program. To oversimplify a bit, the strategy mix I usually recommend looks like this: Top-of-funnel content: Facebook, since it’s a very efficient way to build an audience. Gated lead-gen and bottom-funnel content: LinkedIn. When the payoff is bigger, the targeting…

    Joe Lazauskas/ The Content Strategistin Social Content- 33 readers -
  • This Tone Analyzer Could Help You Sound Like Your Favorite Publisher

    … they offer. For instance, a company that sells insurance may want to sound like a notoriously colloquial political mag. When that dissonance shows up, brand marketers need to be able to give guidance to their creative teams. Especially when working with freelancers who write for a variety of publications, it is crucial to prep creatives…

    The Content Strategist- 20 readers -