B2b Tech

  • How Technology Is Revolutionizing B2B Events

    … When you’re inundated with the glories of digital marketing every day, we can start to forget that in-person events still make up such an important part of the marketing stack. Events can be chaotic, complicated, and expensive. Yet in B2B marketing, there’s a reason they’re still incredibly popular. According to a report from market research…

    Dillon Baker/ The Content Strategistin How To's- 17 readers -
  • Marketing’s Artificial Intelligence Revolution Is Here

    … intelligence hype machine 2016 was a big year for artificial intelligence. Google’s AlphaGo program defeated the world champion in the complex game of Go, a landmark in AI development. Facebook, Microsoft, Google, and Amazon all made significant investments in AI. Wired proclaimed that the world’s biggest tech companies are “remaking themselves around…

    Dillon Baker/ The Content Strategist- 32 readers -
  • B2B Paid Content Distribution: Facebook vs. LinkedIn

    … (say, enterprise content marketing software) to a very specific buyer, it’s incredibly useful to be able to target someone by job title, location, and company. On any other social network, it’s a crapshoot that people will accurately provide that information. On LinkedIn, it’s pretty much required. If I want to target the CMO of Pepsi with an e…

    Joe Lazauskas/ The Content Strategistin Social Content- 34 readers -
  • This Tone Analyzer Could Help You Sound Like Your Favorite Publisher

    … A few days ago, I was on the phone with a marketer from a popular appliance company when I heard an unusual request: “We want to sound like Vice.” As a content strategist at Contently, I hear this type of editorial ambition all the time: Brand X wants to be like Vice, Vox, The New York Times. Brands now understand that the voice and tone…

    The Content Strategist- 20 readers -