Retail is the sale of goods and services from individuals or businesses to the end-user. Retailers are part of an integrated system called the supply chain. A retailer purchases goods or products in large quantities from manufacturers directly or through a wholesale, and then sells smaller quantities to the consumer for a profit. Retailing can be done in either fixed locations like stores or markets, door-to-door or by delivery. In the 2000s, an increasing amount of retailing is done using online websites, electronic payment, and then delivered via a courier or via other services.Retailing includes subordinated services, such as delivery.
Posts about B2c
  • Five questions to ask to understand customer motivation

    …Understanding customer motivation can provide a solid base for your marketing that allows you to be one step ahead throughout the entire buyer’s journey. By asking yourself these five questions, you can get to the bottom of what is driving your customers to purchase — and why they might be falling off…

    MarketingSherpa Blog- 11 readers -
  • GE’s Sponsored Videos Electrify B2B and B2C Audiences

    Can you unring a bell? And not just any bell, the Ka Lay Wa Bell in Myanmar is one of the world’s biggest and loudest. Subscribe to the GE Channel: http://invent.ge/1eGgvZK In 2016, GE challenged the imaginations of engineering students from around the world to apply their intelligence, knowhow and a toolkit of GE technology to come up with a new idiom and imagine an experiment to disprove it.

    Greg Jarboe/ ReelSEOin Facebook YouTube- 19 readers -
  • The Content Marketer’s Guide to Lead Generation

    … This story is part of Contently’s Accountable Content Series, a collection of articles, webinars, case studies, and events we’ve designed to help marketers deliver measurable brand impact and business outcomes with content. To see more content in this series, click here. According to Forbes, 93 percent of B2B marketers claim content marketing…

    Jordan Teicher/ The Content Strategistin Content- 19 readers -
  • 5 Basic Content Types Customers Need

    … they start researching your business and offering, often before they even realize they’re in-market. This applies to both B2C and B2B buyers. LinkedIn Research revealed a buyer-vendor (including both marketing and sales) disconnect regarding the purchase information customers need. This includes product information, demonstrations (how-to) and best…

    Heidi Cohen/ Heidi Cohenin Content- 35 readers -
  • The Content Marketer’s Guide to Lead Generation

    … According to Forbes, 93 percent of B2B marketers claim content marketing drives more leads than traditional marketing. Why? Because content gives marketers the opportunity to have a voice and help their potential customers solve pressing issues. However, simply publishing an insightful blog post isn’t enough to generate leads or revenue…

    Jordan Teicher/ The Content Strategistin Content- 25 readers -
  • Marketers Are Sabotaging Their Content Programs

    …, but it usually lingers around 33 percent. It finally jumped a bit this year—to 37 percent for B2B marketers and 40 percent for B2C marketers. But that’s still pitifully low. Two-thirds of content marketers are straight-up sabotaging their efforts by failing to create a documented content strategy. They simply don’t bother to outline their target audience…

    Joe Lazauskas/ The Content Strategistin Content- 33 readers -
  • What Can We Expect for Influencer Marketing in 2017?

    … 2016 was an amazing year for influencer marketing, as evidenced from the flurry of companies that arose touting their wares. Not even the changes in algorithms on various social platforms, Federal Trade Commission compliance crackdowns or questions over return on investment stopped companies from jumping into the realm of working with influencers…

    Inside Facebookin Social Facebook Twitter- 37 readers -
  • Here’s How People Avoid Watching Pre-Roll Videos

    … Three things in life can instantly turn my smile into a frown: dealing with a Philadelphia Eagles loss, realizing it’s Sunday when I’m outside a Chick-fil-A, and clicking on a video that serves me a pre-roll ad. Turns out, I’m not the only person upset about that last one. According to data from an August 2016 report by Nielsen and Newlio, over…

    The Content Strategistin How To's- 24 readers -
  • Infographic: How Tech Has Changed Black Friday

    … It’s true, tech is changing holiday shopping habits—not just because I skipped Black Friday this year to binge-watch the Gilmore Girls revival on Netflix. According to a new infographic from digital agency Sequence, customers are getting used to making their holiday purchases online. Actually, they prefer it, which shouldn’t shock anymore during…

    Amanda Walgrove/ The Content Strategistin How To's- 21 readers -
  • How Do Your Email Engagement Rates Stack Up Against Your Competitors?

    … At this moment, 11 unread marketing emails are collecting dust in my personal inbox. GrubHub is trying to make me emotional about sharing holiday meals. (It’s working.) The Boston Red Sox want me to attend spring training. (Florida in March does sound lovely.) “Barack Obama” even sent an email about “fighting back.” (Yes we can?) Of those 11, I…

    The Content Strategist- 2 readers -
  • The 6 Most Important Takeaways From CMI’s Annual Study

    … For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. Sometimes, the numbers from its reports are encouraging for the industry. Other times, not so much. One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies. Of course…

    Dillon Baker/ The Content Strategist- 32 readers -
  • Contently Case Story: Inside Babbel’s Global Video Strategy

    … Two polyglots sit down for coffee and croissants in a cozy Berlin apartment. “I try to speak Portuguese because I really like Brazilian music,” Erika explains in Portuguese. “But why?” Matthew asks in Italian. “Because you like samba or bossa nova music, or do you like fado?” “Well, I also like Portuguese music from Portugal, fado, but it’s…

    The Content Strategist- 27 readers -
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