B2c Content Marketing

  • State of Content Marketing 2016: The Tipping Point

    …. Theme 1: Omni-Channel Publishing “In between sales and the customer is the critical role marketing can play. It’s an integration role.” —Wendy Harrington, CMO of Tyto Life Content marketing’s roots come from two places: custom publishing (airline magazines and the like) and advertorial. The idea was that media companies were good at making…

    Shane Snow/ The Content Strategistin Social Content- 33 readers -
  • Meet the Other B2C (Business to Candidate) Storytelling

    … received solicitations from recruiters on a regular basis, touting sign-on bonuses, profit sharing and many other financial and non-financial perks. It was a great time to be a qualified job seeker. I have never viewed recruiting as a form of storytelling. Perhaps it’s because recruiting is a function of Human Resources and not Marketing; it’s…

    Relevance- 5 readers -
  • WeWork’s User-Generated Magazine Is Surprisingly Amazing

    … Would you trust customers to create your brand’s content? Imagine the average Ford Focus driver drafting a travel story for My Ford magazine, or a random handbag shopper profiling a designer scarf buyer in Porter. It would, in all likelihood, be unreadable madness. But that’s exactly what shared space provider WeWork’s newest brand publication…

    Natalie Burg/ The Content Strategistin Content- 16 readers -
  • How to Get a Bigger Content Budget in 2015

    … wishful thinking. Research from the Content Marketing Institute suggests the most effective marketers are the ones with the most resources. The most effective B2C marketers allocate 29 percent of their marketing budget on content, while the least effective allocate only 17 percent. In B2B, the difference is more drastic, with the most effective…

    Celine Roque/ The Content Strategistin Content How To's- 25 readers -
  • Our (Other) 10 Favorite Stories of 2014

    … gadgets and/or wants to fulfill a lifelong dream of becoming Tom Cruise’s character from Minority Report. Legal Approvals Are Killing Brand Newsrooms. Here’s How to Get Past Them(by John Hazard): One of the biggest problems we are always trying to solve is figuring out how content marketers can publish more efficiently. Be fast, faster, fastest…

    Jordan Teicher/ The Content Strategistin Content Facebook- 10 readers -
  • 17 Content Marketing Predictions for 2015

    … content, you stand no chance. —Paul Fredrich, VP of Product 4. More publishers will start to sell ads based on time spent, as the Financial Times and The Economist have already begun to do. And, in turn, more advertisers will get on board with the idea. —Amanda Walgrove, Social Media Editor 5. Being able to successfully plug content workflow…

    The Content Strategistin Social Content YouTube- 26 readers -
  • Distinctions Between B2B & B2C Content Marketing

    … When we think of branded content, the campaigns of packaged goods and restaurant chains typically come to mind. We picture Red Bull and Chipotle, viral videos and millennials—B2C marketing all the way. B2B branded content may not always be as visible, but it’s just as widespread and pursues the same goal: connecting brands with customers…

    Tessa Wegert/ Relevancein Mobile Content- 7 readers -
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