B2c Content Marketing

  • Content Marketing: 10 Daily Habits to Create More Powerful Content

    … incremental improvement. Try as many as you can for 28 days, and be amazed at how those daily inches add up. 10 Daily Habits to Create More Powerful Content #1: Read at Least One Marketing Article There is a massive amount of informative marketing content out there, with more coming every day. These articles can help inform and improve your marketing…

    TopRank®in Content- 22 readers -
  • State of Content Marketing 2016: The Tipping Point

    …. Theme 1: Omni-Channel Publishing “In between sales and the customer is the critical role marketing can play. It’s an integration role.” —Wendy Harrington, CMO of Tyto Life Content marketing’s roots come from two places: custom publishing (airline magazines and the like) and advertorial. The idea was that media companies were good at making…

    Shane Snow/ The Content Strategistin Social Content- 53 readers -
  • Meet the Other B2C (Business to Candidate) Storytelling

    … received solicitations from recruiters on a regular basis, touting sign-on bonuses, profit sharing and many other financial and non-financial perks. It was a great time to be a qualified job seeker. I have never viewed recruiting as a form of storytelling. Perhaps it’s because recruiting is a function of Human Resources and not Marketing; it’s…

    Relevance- 14 readers -
  • WeWork’s User-Generated Magazine Is Surprisingly Amazing

    … Would you trust customers to create your brand’s content? Imagine the average Ford Focus driver drafting a travel story for My Ford magazine, or a random handbag shopper profiling a designer scarf buyer in Porter. It would, in all likelihood, be unreadable madness. But that’s exactly what shared space provider WeWork’s newest brand publication…

    Natalie Burg/ The Content Strategistin Content- 22 readers -
  • How to Get a Bigger Content Budget in 2015

    … the toughest task for today’s content marketers. “The biggest challenge is when agencies fail to demonstrate how the money already being spent is helping to impact the client’s bottom line,” says Paul Roetzer, CEO of digital marketing agency PR 20/20 and author of The Marketing Performance Blueprint. “It’s hard to request budget increases when you…

    Celine Roque/ The Content Strategistin Content How To's- 40 readers -
  • Our (Other) 10 Favorite Stories of 2014

    … window into analytic affection was sports, but it’s carried over to marketing. How can we make the numbers talk? How can we getter better at measuring value? Celine highlights engaged time, brand lift, return readers, and any other relevant stat that Tony Haile probably dreams about at night. What’s the Difference Between B2B and B2C Content…

    Jordan Teicher/ The Content Strategistin Content Facebook- 18 readers -
  • 17 Content Marketing Predictions for 2015

    … At Contently, we’re always thinking about the state of content marketing—and thinking about what the future holds for the industry. Earlier today, we ranked our 2014 predictions—the good, the bad, and the ugly. And now, here are 17 predictions for 2015 from around our Soho office: 1. 2015 is the year content subsumes marketing and brands…

    The Content Strategistin Social Content YouTube- 36 readers -
  • Distinctions Between B2B & B2C Content Marketing

    … of in an unforgettable way, but also generated over 71 million views on YouTube. The many faces of content personalization Between dynamic retargeting and customized content, personalized content is quickly emerging as content marketing’s secret weapon. In fact, it’s pretty amazing it hasn’t been squished into a horrendous buzzword yet…

    Tessa Wegert/ Relevancein Mobile Content- 11 readers -
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