B2c Content Marketing

  • Content Marketing: 10 Daily Habits to Create More Powerful Content

    … incremental improvement. Try as many as you can for 28 days, and be amazed at how those daily inches add up. 10 Daily Habits to Create More Powerful Content #1: Read at Least One Marketing Article There is a massive amount of informative marketing content out there, with more coming every day. These articles can help inform and improve your marketing…

    TopRank®in Content- 19 readers -
  • State of Content Marketing 2016: The Tipping Point

    … successfully tracking conversions and brand lift from quality content… … leading 77 percent of B2C marketers and 76 percent of B2B marketers to say that they’ll increase their content marketing efforts next year. For years, when you’d ask for examples of awesome brand content, only a handful of names4 ever came up: American Express, Red Bull…

    Shane Snow/ The Content Strategistin Social Content- 38 readers -
  • Meet the Other B2C (Business to Candidate) Storytelling

    … and not enough on personal connection. A Compelling Story is Missing From the Recruiting Frenzy in Real Estate Due to the national real estate market performing so well, it is also seeing a significant increase in new real estate agent candidates. According to the 2015 CoreLogic Home Price Index, home prices increased by 5.7 percent on a year-to-year basis…

    Relevance- 9 readers -
  • WeWork’s User-Generated Magazine Is Surprisingly Amazing

    … by professional writers. But they’re not necessarily Creator‘s primary offering. “Those stories are the little sprinkles we add to Creator by WeWork,” says Christina Choi, editorial director for WeWork, “but our focus is really to spotlight our community as much as possible.” Those stories, like “3 Tools to Make Meetings More Manageable,” which…

    Natalie Burg/ The Content Strategistin Content- 20 readers -
  • How to Get a Bigger Content Budget in 2015

    … the toughest task for today’s content marketers. “The biggest challenge is when agencies fail to demonstrate how the money already being spent is helping to impact the client’s bottom line,” says Paul Roetzer, CEO of digital marketing agency PR 20/20 and author of The Marketing Performance Blueprint. “It’s hard to request budget increases when you…

    Celine Roque/ The Content Strategistin Content How To's- 32 readers -
  • Our (Other) 10 Favorite Stories of 2014

    … trying to rid the digital world of bot fraud, the more I knew I had to write about them. The technical side of marketing may not be as sexy as the fleshy side infused with pop culture, but companies like White Ops are vital to the long-term success of brand publishing, and this particular company happened to be taking on Russian millionaires, bank…

    Jordan Teicher/ The Content Strategistin Content Facebook- 12 readers -
  • 17 Content Marketing Predictions for 2015

    … platforms (Kapost, NewsCred, Skyword) into marketing automation platforms, content management systems, and email service providers will be the most requested need by Q3 2015. —Ray Cheng, VP of Marketing 6. At least 10 prominent content marketers will offer real case studies showing real, measurable business results from doing great content. —Neil…

    The Content Strategistin Social Content YouTube- 31 readers -
  • Distinctions Between B2B & B2C Content Marketing

    … of in an unforgettable way, but also generated over 71 million views on YouTube. The many faces of content personalization Between dynamic retargeting and customized content, personalized content is quickly emerging as content marketing’s secret weapon. In fact, it’s pretty amazing it hasn’t been squished into a horrendous buzzword yet…

    Tessa Wegert/ Relevancein Mobile Content- 8 readers -
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