B2c Content Marketing

  • Content Marketing: 10 Daily Habits to Create More Powerful Content

    … incremental improvement. Try as many as you can for 28 days, and be amazed at how those daily inches add up. 10 Daily Habits to Create More Powerful Content #1: Read at Least One Marketing Article There is a massive amount of informative marketing content out there, with more coming every day. These articles can help inform and improve your marketing…

    TopRank®in Content- 15 readers -
  • State of Content Marketing 2016: The Tipping Point

    … successfully tracking conversions and brand lift from quality content… … leading 77 percent of B2C marketers and 76 percent of B2B marketers to say that they’ll increase their content marketing efforts next year. For years, when you’d ask for examples of awesome brand content, only a handful of names4 ever came up: American Express, Red Bull…

    Shane Snow/ The Content Strategistin Social Content- 36 readers -
  • Meet the Other B2C (Business to Candidate) Storytelling

    … received solicitations from recruiters on a regular basis, touting sign-on bonuses, profit sharing and many other financial and non-financial perks. It was a great time to be a qualified job seeker. I have never viewed recruiting as a form of storytelling. Perhaps it’s because recruiting is a function of Human Resources and not Marketing; it’s…

    Relevance- 8 readers -
  • WeWork’s User-Generated Magazine Is Surprisingly Amazing

    … Would you trust customers to create your brand’s content? Imagine the average Ford Focus driver drafting a travel story for My Ford magazine, or a random handbag shopper profiling a designer scarf buyer in Porter. It would, in all likelihood, be unreadable madness. But that’s exactly what shared space provider WeWork’s newest brand publication…

    Natalie Burg/ The Content Strategistin Content- 18 readers -
  • How to Get a Bigger Content Budget in 2015

    … the toughest task for today’s content marketers. “The biggest challenge is when agencies fail to demonstrate how the money already being spent is helping to impact the client’s bottom line,” says Paul Roetzer, CEO of digital marketing agency PR 20/20 and author of The Marketing Performance Blueprint. “It’s hard to request budget increases when you…

    Celine Roque/ The Content Strategistin Content How To's- 32 readers -
  • Our (Other) 10 Favorite Stories of 2014

    …. The article sparked a really interesting conversation—a conversation I expect to get louder in the future as brands look for smarter ways to stand out. Bot Hunters (by Jordan Teicher): This story came to me out of the blue as I was killing time between panels at Advertising Week. The more I researched White Ops, an enterprise cyber-security firm…

    Jordan Teicher/ The Content Strategistin Content Facebook- 12 readers -
  • 17 Content Marketing Predictions for 2015

    … Chase, Content Strategist 7. The term “snackable content” will mercifully be put out of its misery. —Sam Slaughter, VP of Content 8. “Distribution” and “audience growth” will be the biggest content marketing buzzwords of 2015. Now that brands are creating content, it’s time for them to start creating long-term relationships with people. —Joe…

    The Content Strategistin Social Content YouTube- 31 readers -
  • Distinctions Between B2B & B2C Content Marketing

    … When we think of branded content, the campaigns of packaged goods and restaurant chains typically come to mind. We picture Red Bull and Chipotle, viral videos and millennials—B2C marketing all the way. B2B branded content may not always be as visible, but it’s just as widespread and pursues the same goal: connecting brands with customers…

    Tessa Wegert/ Relevancein Mobile Content- 7 readers -
Get the top posts daily into your mailbox!
More from around the web