B2c Content Marketing

  • Content Marketing: 10 Daily Habits to Create More Powerful Content

    … Marketing is a game of inches. We tweak a headline to get fifty more clicks. Add visual interest for ten more subscriptions. Change the button on the landing page to get five more conversions. All the little gains add up over time to generate real results. Writing more effective copy is a game of inches, too. You don’t write Twilight one week…

    TopRank®in Content- 20 readers -
  • State of Content Marketing 2016: The Tipping Point

    … started building Contently about a year before the 2011 inflection point. We’ve also been reporting on the content marketing industry since the original surge. Every year, we recap the state of the industry and how it’s evolving based on our research,2 CMO interviews, and what we’re hearing from our own brand customers and sales pipeline. Our…

    Shane Snow/ The Content Strategistin Social Content- 46 readers -
  • Meet the Other B2C (Business to Candidate) Storytelling

    … and not enough on personal connection. A Compelling Story is Missing From the Recruiting Frenzy in Real Estate Due to the national real estate market performing so well, it is also seeing a significant increase in new real estate agent candidates. According to the 2015 CoreLogic Home Price Index, home prices increased by 5.7 percent on a year-to-year basis…

    Relevance- 9 readers -
  • WeWork’s User-Generated Magazine Is Surprisingly Amazing

    … Creator by WeWork is doing: Many, but not all, of the writers and subjects of their stories are WeWork members. Rebranded from WeWork Magazine in March with a new logo, layout, mobile optimization, and name to better reflect the values of the brand, the publication is trying to recalculate the brand publication equation. Disruption is nothing new…

    Natalie Burg/ The Content Strategistin Content- 21 readers -
  • How to Get a Bigger Content Budget in 2015

    … wishful thinking. Research from the Content Marketing Institute suggests the most effective marketers are the ones with the most resources. The most effective B2C marketers allocate 29 percent of their marketing budget on content, while the least effective allocate only 17 percent. In B2B, the difference is more drastic, with the most effective…

    Celine Roque/ The Content Strategistin Content How To's- 38 readers -
  • Our (Other) 10 Favorite Stories of 2014

    … robbers, and organized crime with a sci-fi twist. I Explored ‘Interstellar’ Using Oculus Rift. What I Found Was the Future of Storytelling (by Dillon Baker): An experiential look at how content, technology, and marketing are going to intersect is a great example of out-of-the-box storytelling. Dillon’s deep dive is a must-read for anyone who loves…

    Jordan Teicher/ The Content Strategistin Content Facebook- 17 readers -
  • 17 Content Marketing Predictions for 2015

    … At Contently, we’re always thinking about the state of content marketing—and thinking about what the future holds for the industry. Earlier today, we ranked our 2014 predictions—the good, the bad, and the ugly. And now, here are 17 predictions for 2015 from around our Soho office: 1. 2015 is the year content subsumes marketing and brands…

    The Content Strategistin Social Content YouTube- 34 readers -
  • Distinctions Between B2B & B2C Content Marketing

    … of in an unforgettable way, but also generated over 71 million views on YouTube. The many faces of content personalization Between dynamic retargeting and customized content, personalized content is quickly emerging as content marketing’s secret weapon. In fact, it’s pretty amazing it hasn’t been squished into a horrendous buzzword yet…

    Tessa Wegert/ Relevancein Mobile Content- 9 readers -
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