B2c Content Marketing

  • Content Marketing: 10 Daily Habits to Create More Powerful Content

    … Marketing is a game of inches. We tweak a headline to get fifty more clicks. Add visual interest for ten more subscriptions. Change the button on the landing page to get five more conversions. All the little gains add up over time to generate real results. Writing more effective copy is a game of inches, too. You don’t write Twilight one week…

    TopRank®in Content- 14 readers -
  • State of Content Marketing 2016: The Tipping Point

    “You cannot bore people into buying your product; you can only interest them in buying it.” —David Ogilvy It’s been four years since the thing called content marketing started taking over the Internet.1 Per industry tradition, I’m obligated to point out that this party has been going on since the printing press.

    Shane Snow/ The Content Strategist- 34 readers -
  • Meet the Other B2C (Business to Candidate) Storytelling

    … received solicitations from recruiters on a regular basis, touting sign-on bonuses, profit sharing and many other financial and non-financial perks. It was a great time to be a qualified job seeker. I have never viewed recruiting as a form of storytelling. Perhaps it’s because recruiting is a function of Human Resources and not Marketing; it’s…

    Relevance- 7 readers -
  • WeWork’s User-Generated Magazine Is Surprisingly Amazing

    … Would you trust customers to create your brand’s content? Imagine the average Ford Focus driver drafting a travel story for My Ford magazine, or a random handbag shopper profiling a designer scarf buyer in Porter. It would, in all likelihood, be unreadable madness. But that’s exactly what shared space provider WeWork’s newest brand publication…

    Natalie Burg/ The Content Strategistin Content- 17 readers -
  • How to Get a Bigger Content Budget in 2015

    … have to demonstrate past success,” says Maksymiw. “But be transparent if something didn’t work as well. We don’t sugarcoat.” It may be tempting to cast every past investment as a good one to instill more faith in future budget allocations, but transparency will guarantee longer-term faith in content. Maksymiw, for example, tried a competitive…

    Celine Roque/ The Content Strategistin Content How To's- 27 readers -
  • Our (Other) 10 Favorite Stories of 2014

    … trying to rid the digital world of bot fraud, the more I knew I had to write about them. The technical side of marketing may not be as sexy as the fleshy side infused with pop culture, but companies like White Ops are vital to the long-term success of brand publishing, and this particular company happened to be taking on Russian millionaires, bank…

    Jordan Teicher/ The Content Strategistin Content Facebook- 11 readers -
  • 17 Content Marketing Predictions for 2015

    … At Contently, we’re always thinking about the state of content marketing—and thinking about what the future holds for the industry. Earlier today, we ranked our 2014 predictions—the good, the bad, and the ugly. And now, here are 17 predictions for 2015 from around our Soho office: 1. 2015 is the year content subsumes marketing and brands…

    The Content Strategistin Social Content YouTube- 27 readers -
  • Distinctions Between B2B & B2C Content Marketing

    … When we think of branded content, the campaigns of packaged goods and restaurant chains typically come to mind. We picture Red Bull and Chipotle, viral videos and millennials—B2C marketing all the way. B2B branded content may not always be as visible, but it’s just as widespread and pursues the same goal: connecting brands with customers…

    Tessa Wegert/ Relevancein Mobile Content- 7 readers -
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