B2c Marketing

    • 10 Kick-Ass Cyber Monday & Holiday Deals for Digital Marketers

      Digital marketers everywhere—especially our friends in the B2C marketing world—have spent the last weeks and months perfecting their marketing strategies for the holiday season. Now that the most wonderful time of the year is officially here, we want to make sure our fellow marketers don’t miss out on deals that can help them perfect their craft.

      TopRank®in Paid Search Content- 13 readers -
    • Get the Marketing Budget You Need in 2 Steps

      It’s November 10th and my Christmas lights are up. To be honest, I hung them November 1st, but don’t tell anyone. The end of the fiscal year is fast approaching, and for us marketers, it’s more than holiday parties and eggnog; that means it’s time to stake our claim of 2017 budgets. In the review of any digital marketing budget proposal, executives are going to look for the ...

      TopRank®- 10 readers -
  • Content Marketing: 10 Daily Habits to Create More Powerful Content

    … Marketing is a game of inches. We tweak a headline to get fifty more clicks. Add visual interest for ten more subscriptions. Change the button on the landing page to get five more conversions. All the little gains add up over time to generate real results. Writing more effective copy is a game of inches, too. You don’t write Twilight one week…

    TopRank®in Content- 14 readers -
  • 7 Spookily Successful Digital Marketing Campaigns for Halloween

    … Q: What’s the ratio of a pumpkin’s circumference to its diameter? A: Pumpkin Pi All jokes aside, Halloween presents a huge sales opportunity for B2C (and even some B2B) brands. In fact, Halloween is only second to Christmas as the most commercially successful holiday. And a recent survey found that Halloween spending is estimated to reach $8.4…

    Ashley Zeckman/ TopRank®- 10 readers -
  • 20 Jokes Only a Marketer Could Love

    … It’s well past time for marketers to get serious about comedy. The best way to connect with an audience is by authentically appealing to them on a human level. Adding humor to marketing is one of the most powerful ways to make that appeal. Telling a joke does more than provide a moment’s diversion. When people share in a joke, it creates…

    TopRank®in Content- 12 readers -
  • Gotta Catch ‘Em All: How to get new customers from the Pokémon GO phenomenon

    … Observer, and was a collegiate correspondent for USA Today College prior to joining MECLABS. In her spare time, Courtney enjoys kayaking, travel, reading and photography. Twitter | LinkedIn | Courtney's Posts | Send a Letter to the Editor Categories: Consumer Marketing Tags: b2c marketing, content, culture, pokemon, social, social media, social media marketing, trend jacking …

    MarketingSherpa Blogin Social- 9 readers -
  • Four Simple Ways to Become a More Customer-Centric Marketer

    …, marketers must taste test their own food. By simply putting yourself in the experience of the customer, you will naturally feel their pains and pleasures. You will be able to empathize with them much better. It is this posture of empathy that is at the heart of customer-centric marketing. The best marketers do not just “know about” their customers…

    Austin Mccraw/ MarketingSherpa Blogin Social- 4 readers -
  • First Impressions: How to earn your place in customers’ inboxes

    I have two personal email accounts. The first I nigh-abandoned when about five years ago in college it became so inundated with spam that I panicked and started over. The experience was essentially the electronic mail version of Fastball’s 90′s hit “The Way.” I just took off and left it all behind me.

    MarketingSherpa Blog- 4 readers -
  • Brand Marketing: 5 tactics to understanding customer experience

    … Marketing is constantly evolving, because your customers are. It continually begs the question: what is currently working to grow brands? I interviewed three brand owners from Expedia.com, the Ritz-Carlton Hotel Company and Ancestry who are leaders in digital marketing to understand what’s working and what’s not for brand growth currently…

    MarketingSherpa Blog- 9 readers -
  • How 4 Brands Effectively Responded to Customers

    … When Cheerios came out with its gluten-free line, social media platforms erupted with Celiac and gluten-intolerant customers celebrating. Perhaps following in the wake of the Chex cereal flavors, Cheerios listened to consumer needs and created a product line to appeal to a very specific sub-set of customer. Then the worst thing happened…

    MarketingSherpa Blogin How To's- 13 readers -
  • Join The TopRank Marketing Book Club

    … “No two persons ever read the same book.” – Edmund Wilson Each person that picks up a book has a different experience when they consume the information. Our team at TopRank Marketing is filled with individuals that thirst for knowledge. That is why we are so happy to announce the launch of the TopRank Marketing Book Club. Not only…

    Ashley Zeckman/ TopRank®- 12 readers -
  • Holiday Marketing Must Haves for Online Retailers [Checklist]

    … year, TopRank Marketing worked with our client Leaflet Missal to create a Holiday Gift Guide as part of our larger integrated content marketing strategy. This campaign was optimized for high-volume search terms to increase visibility and traffic for the guide. It was then promoted via email, influencer outreach and social amplification. Learn more…

    Ashley Zeckman/ TopRank®in Paid Search- 12 readers -
  • How Advance Auto Parts Uses Online Videos to Increase Conversion

    … follow Daniel Burstein, Director of Editorial Content, MarketingSherpa, @DanielBurstein. You might also like MarketingSherpa Summit 2016 — At the Bellagio in Las Vegas, February 22-24 Video Ecommerce: Getting up close and personal with products Video Spokesmodel Lifts Ecommerce Conversions 78%: A/B Test Results (from MarketingSherpa) Learn from 43 interviews about ecommerce, building communities, expanding into foreign marketers and much more from MarketingSherpa Media Center at IRCE 2015 Consumer Marketing …

    Daniel Burstein/ MarketingSherpa Blogin How To's- 23 readers -
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