B2c Marketing

    • 20 Jokes Only a Marketer Could Love

      It’s well past time for marketers to get serious about comedy. The best way to connect with an audience is by authentically appealing to them on a human level. Adding humor to marketing is one of the most powerful ways to make that appeal. Telling a joke does more than provide a moment’s diversion. When people share in a joke, it creates a sense of belonging.

      TopRank®in Content- 6 readers -
  • Gotta Catch ‘Em All: How to get new customers from the Pokémon GO phenomenon

    … Observer, and was a collegiate correspondent for USA Today College prior to joining MECLABS. In her spare time, Courtney enjoys kayaking, travel, reading and photography. Twitter | LinkedIn | Courtney's Posts | Send a Letter to the Editor Categories: Consumer Marketing Tags: b2c marketing, content, culture, pokemon, social, social media, social media marketing, trend jacking …

    MarketingSherpa Blogin Social- 9 readers -
  • Four Simple Ways to Become a More Customer-Centric Marketer

    …, marketers must taste test their own food. By simply putting yourself in the experience of the customer, you will naturally feel their pains and pleasures. You will be able to empathize with them much better. It is this posture of empathy that is at the heart of customer-centric marketing. The best marketers do not just “know about” their customers…

    Austin Mccraw/ MarketingSherpa Blogin Social- 4 readers -
  • Brand Marketing: 5 tactics to understanding customer experience

    … in increased revenue and brand growth. Do you have any tactics or tips to share on what’s working for you to grow your brand? You can follow Brian Carroll on Twitter at @brianjcarroll. You might also like All You Need to Know About Customer Journey Mapping [From CMO Digital Forum, by Paul Boag] Content Marketing Tips for Lead Nurturing [From the B2B Lead blog] Consumer Marketing …

    MarketingSherpa Blog- 9 readers -
  • How 4 Brands Effectively Responded to Customers

    … When Cheerios came out with its gluten-free line, social media platforms erupted with Celiac and gluten-intolerant customers celebrating. Perhaps following in the wake of the Chex cereal flavors, Cheerios listened to consumer needs and created a product line to appeal to a very specific sub-set of customer. Then the worst thing happened…

    MarketingSherpa Blogin How To's- 13 readers -
  • Join The TopRank Marketing Book Club

    … “No two persons ever read the same book.” – Edmund Wilson Each person that picks up a book has a different experience when they consume the information. Our team at TopRank Marketing is filled with individuals that thirst for knowledge. That is why we are so happy to announce the launch of the TopRank Marketing Book Club. Not only…

    Ashley Zeckman/ TopRank®- 10 readers -
  • Holiday Marketing Must Haves for Online Retailers [Checklist]

    … The air is crisp and the leaves are falling which means that the holidays are just around the corner. And for many online retailers, the holiday season is the busiest (and most stressful) time of year. Proper planning can be the difference between a poor or pleasant experience for your customers, gift recipients and staff. In 2014, overall…

    Ashley Zeckman/ TopRank®in Paid Search- 11 readers -
  • How Advance Auto Parts Uses Online Videos to Increase Conversion

    … follow Daniel Burstein, Director of Editorial Content, MarketingSherpa, @DanielBurstein. You might also like MarketingSherpa Summit 2016 — At the Bellagio in Las Vegas, February 22-24 Video Ecommerce: Getting up close and personal with products Video Spokesmodel Lifts Ecommerce Conversions 78%: A/B Test Results (from MarketingSherpa) Learn from 43 interviews about ecommerce, building communities, expanding into foreign marketers and much more from MarketingSherpa Media Center at IRCE 2015 Consumer Marketing …

    Daniel Burstein/ MarketingSherpa Blogin How To's- 22 readers -
  • The Differences Between B2B and B2C Mortgage Marketing

    … of available inventory, but you also have to take a multi-pronged approach to your marketing efforts. Strategies that work for marketing to private individuals may not always be the best for gaining new business clients. Likewise, tactics that close business mortgage deals aren’t always effective for B2C transactions. So what are the key differences…

    Matty Byloos/ RGR Marketing- 15 readers -
  • Content Marketing 101: Tips on content strategy

    … By this point, I think most marketers understand the value and importance of the content marketing channel. It’s well known that prospects for both consumer and B2B marketers are now doing most research on their own — I’ve seen research reporting B2B prospects are now getting 80% down the pipeline before ever raising their hand and letting you…

    David Kirkpatrick/ MarketingSherpa Blogin Content- 1 readers -
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