B2c Marketing

  • 10 Infographics to Guide Your Content Marketing Strategy

    … to go with the latter. In other words, people like looking at stuff. As such, infographics are rapidly becoming an essential component of a solid content marketing strategy. Free tools like Canva and Pixlr make it easier than ever to turn your data into compelling visual content. The best infographics give equal weight to both parts of the word…

    TopRank®in Content- 28 readers -
  • Feeling Stuck? 5 Tips to Restart your Content-Creating Brain

    … Blank space: Great when it’s a song by Taylor Swift, not so great in content marketing. No, wait. I already used that analogy. Now I need a clever new intro to this post about overcoming writer’s block and resetting your content brain. I’m staring at a white screen, trying to put words together, intimidated by all that blank space. Hey, that’s…

    TopRank®in Content- 16 readers -
  • Showing Some Love: 7 Sweet B2C Valentine’s Day Marketing Examples

    … their Valentine’s Day marketing game by getting creative to tap into new audiences, boost awareness and drive sales. With that said and in the spirit of Valentine’s Day, below we share some clever, sweet and endearing Valentine’s Day marketing examples from B2C brands. #1 – M&M’s Chocolate is arguably one of the top go-to Valentine’s Day gift items…

    TopRank®in EMail- 21 readers -
  • New Benchmarks from Marketo: How Does Your Organization Measure Up?

    … If digital marketing were a competitive sport, it would be freestyle swimming. We’re all in our respective lanes, each with different audiences to reach. We all have our own unique set of strategies, and our own budget limitations to work with. We’re all trying to get to our finish line as fast as we can. And we all could benefit from…

    TopRank®in How To's- 24 readers -
  • Is Your Content Marketing Designed for the New Customer Journey?

    … that allows you to be the best answer, whenever and wherever your audience is searching. And understanding today’s customer journey will be paramount to your content marketing success. Below is a great illustration from Forrester on the many intricacies that journey can entail. As you can see, it’s not an easy, neat sales funnel these days. Photo…

    TopRank®in EMail Content- 30 readers -
  • The Most Shared Articles from MarketingSherpa Blog in 2016

    … While the jury may be out on 2016 as a whole, marketers have had a very exciting year, and MarketingSherpa (if we may say so) has hopefully shown a spotlight on it through our content. In light of celebrating the good of 2016 as we’re all madly planning what 2017 will bring, we’re revisiting the most popular articles from the past 12 months…

    MarketingSherpa Blog- 44 readers -
  • 20 Talented Brand Marketers to Follow on LinkedIn

    … Marketers are always looking for new ways to inform, engage and inspire action from our target audiences, often looking to both established and well-known brands for motivation and creativity. Thankfully, behind many of our favorite brands there are bright and talented marketing experts whom we can learn from and be inspired by. With that said…

    TopRank®in Social Content- 71 readers -
  • 10 Kick-Ass Cyber Monday & Holiday Deals for Digital Marketers

    … Digital marketers everywhere—especially our friends in the B2C marketing world—have spent the last weeks and months perfecting their marketing strategies for the holiday season. Now that the most wonderful time of the year is officially here, we want to make sure our fellow marketers don’t miss out on deals that can help them perfect their craft…

    TopRank®in Paid Search Content- 25 readers -
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