B2c Marketing

    • 20 Talented Brand Marketers to Follow on LinkedIn

      Marketers are always looking for new ways to inform, engage and inspire action from our target audiences, often looking to both established and well-known brands for motivation and creativity. Thankfully, behind many of our favorite brands there are bright and talented marketing experts whom we can learn from and be inspired by.

      TopRank®in Social Content- 40 readers -
    • Is Your Content Marketing Designed for the New Customer Journey?

      Thanks to the rise of the internet, the explosion of social media and the development of mobile technologies to feed these two innovations, the customer buying journey has become much more self-directed. According to a Forrester, 74% of business buyers say they conduct more than half of their research online before making an offline purchase.

      TopRank®in EMail Content- 13 readers -
    • The Most Shared Articles from MarketingSherpa Blog in 2016

      While the jury may be out on 2016 as a whole, marketers have had a very exciting year, and MarketingSherpa (if we may say so) has hopefully shown a spotlight on it through our content. In light of celebrating the good of 2016 as we’re all madly planning what 2017 will bring, we’re revisiting the most popular articles from the past 12 months.

      MarketingSherpa Blog- 22 readers -
  • 10 Kick-Ass Cyber Monday & Holiday Deals for Digital Marketers

    … Digital marketers everywhere—especially our friends in the B2C marketing world—have spent the last weeks and months perfecting their marketing strategies for the holiday season. Now that the most wonderful time of the year is officially here, we want to make sure our fellow marketers don’t miss out on deals that can help them perfect their craft…

    TopRank®in Paid Search Content- 15 readers -
  • Get the Marketing Budget You Need in 2 Steps

    … It’s November 10th and my Christmas lights are up. To be honest, I hung them November 1st, but don’t tell anyone. The end of the fiscal year is fast approaching, and for us marketers, it’s more than holiday parties and eggnog; that means it’s time to stake our claim of 2017 budgets. In the review of any digital marketing budget proposal…

    TopRank®- 10 readers -
  • Content Marketing: 10 Daily Habits to Create More Powerful Content

    … Marketing is a game of inches. We tweak a headline to get fifty more clicks. Add visual interest for ten more subscriptions. Change the button on the landing page to get five more conversions. All the little gains add up over time to generate real results. Writing more effective copy is a game of inches, too. You don’t write Twilight one week…

    TopRank®in Content- 14 readers -
  • 7 Spookily Successful Digital Marketing Campaigns for Halloween

    … Q: What’s the ratio of a pumpkin’s circumference to its diameter? A: Pumpkin Pi All jokes aside, Halloween presents a huge sales opportunity for B2C (and even some B2B) brands. In fact, Halloween is only second to Christmas as the most commercially successful holiday. And a recent survey found that Halloween spending is estimated to reach $8.4…

    Ashley Zeckman/ TopRank®- 11 readers -
  • 20 Jokes Only a Marketer Could Love

    … It’s well past time for marketers to get serious about comedy. The best way to connect with an audience is by authentically appealing to them on a human level. Adding humor to marketing is one of the most powerful ways to make that appeal. Telling a joke does more than provide a moment’s diversion. When people share in a joke, it creates…

    TopRank®in Content- 12 readers -
  • Four Simple Ways to Become a More Customer-Centric Marketer

    … post suffered from a little company logic as it seemed to focus on what I wanted to say rather than what would have most served the audience: more application. Knowing myself, and the tendency that I have just like anyone else, it may very well be true. I can also relate to wanting to know not just the “what” of a thing but also the “how.” So…

    Austin Mccraw/ MarketingSherpa Blogin Social- 4 readers -
  • Brand Marketing: 5 tactics to understanding customer experience

    … Marketing is constantly evolving, because your customers are. It continually begs the question: what is currently working to grow brands? I interviewed three brand owners from Expedia.com, the Ritz-Carlton Hotel Company and Ancestry who are leaders in digital marketing to understand what’s working and what’s not for brand growth currently…

    MarketingSherpa Blog- 10 readers -
  • How 4 Brands Effectively Responded to Customers

    … When Cheerios came out with its gluten-free line, social media platforms erupted with Celiac and gluten-intolerant customers celebrating. Perhaps following in the wake of the Chex cereal flavors, Cheerios listened to consumer needs and created a product line to appeal to a very specific sub-set of customer. Then the worst thing happened…

    MarketingSherpa Blogin How To's- 13 readers -
  • Join The TopRank Marketing Book Club

    … has joined the book club will receive an invite with the date, time and all other pertinent details. November’s Book Selection For our very first book, we will be reading, Meaningful: The Story of Ideas That Fly by Bernadette Jiwa. In this book, Bernadette explores the difference between companies that succeed and those that fail. She spent years…

    Ashley Zeckman/ TopRank®- 14 readers -
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