B2c Marketing

  • 4 Spooky Marketing Lessons from Classic Halloween Monsters

    … this year that some of my favorite Halloween monsters are hiding valuable lessons for marketers. For example… #1: Dracula Rules Influencer Marketing Count Dracula is often romanticized as a solitary figure, brooding in his castle. That image couldn’t be further from the truth. He’s constantly making new friends—and making those friends…

    TopRank®in Content- 20 readers -
  • Five questions to ask to understand customer motivation

    …Understanding customer motivation can provide a solid base for your marketing that allows you to be one step ahead throughout the entire buyer’s journey. By asking yourself these five questions, you can get to the bottom of what is driving your customers to purchase — and why they might be falling off.…

    MarketingSherpa Blog- 11 readers -
  • Customer-first Marketing Strategy: The highest of the five levels of marketing maturity

    …What’s your top marketing challenge right now? Generating traffic and leads? New business development? Producing engaging content? Every organization is on a marketing maturity path toward more strategic marketing that addresses these challenges at a fundamental (not just surface) level. How far along is your organization on that path? And what steps do you need to take to move to the next step? Read on for a quick snapshot of the progression.…

    Daniel Burstein/ MarketingSherpa Blog- 16 readers -
  • 10 Infographics to Guide Your Content Marketing Strategy

    … to go with the latter. In other words, people like looking at stuff. As such, infographics are rapidly becoming an essential component of a solid content marketing strategy. Free tools like Canva and Pixlr make it easier than ever to turn your data into compelling visual content. The best infographics give equal weight to both parts of the word…

    TopRank®in Content- 28 readers -
  • Feeling Stuck? 5 Tips to Restart your Content-Creating Brain

    … Blank space: Great when it’s a song by Taylor Swift, not so great in content marketing. No, wait. I already used that analogy. Now I need a clever new intro to this post about overcoming writer’s block and resetting your content brain. I’m staring at a white screen, trying to put words together, intimidated by all that blank space. Hey, that’s…

    TopRank®in Content- 16 readers -
  • Showing Some Love: 7 Sweet B2C Valentine’s Day Marketing Examples

    … their Valentine’s Day marketing game by getting creative to tap into new audiences, boost awareness and drive sales. With that said and in the spirit of Valentine’s Day, below we share some clever, sweet and endearing Valentine’s Day marketing examples from B2C brands. #1 – M&M’s Chocolate is arguably one of the top go-to Valentine’s Day gift items…

    TopRank®in EMail- 21 readers -
  • New Benchmarks from Marketo: How Does Your Organization Measure Up?

    … a new player in the benchmark reporting game: The brilliant minds at Marketo. They just released their 2017 Marketing Benchmark Report for North America, and it’s a doozy. Marketo surveyed over 1,300 marketers, B2B and B2C, to track progress across five different categories. Here are just a few key takeaways. How does your marketing measure up? #1…

    TopRank®in How To's- 24 readers -
  • Is Your Content Marketing Designed for the New Customer Journey?

    …. As a result, content marketing has emerged as an incredibly effective way to arm consumers with the information they seek and need, increase brand awareness, enhance engagement, and ultimately inspire action and conversions. But content marketing isn’t about creating and sharing as much content as possible. It’s about creating quality content…

    TopRank®in EMail Content- 30 readers -
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