B2c Marketing

  • Showing Some Love: 7 Sweet B2C Valentine’s Day Marketing Examples

    … their Valentine’s Day marketing game by getting creative to tap into new audiences, boost awareness and drive sales. With that said and in the spirit of Valentine’s Day, below we share some clever, sweet and endearing Valentine’s Day marketing examples from B2C brands. #1 – M&M’s Chocolate is arguably one of the top go-to Valentine’s Day gift items…

    TopRank®in EMail- 15 readers -
  • New Benchmarks from Marketo: How Does Your Organization Measure Up?

    … a new player in the benchmark reporting game: The brilliant minds at Marketo. They just released their 2017 Marketing Benchmark Report for North America, and it’s a doozy. Marketo surveyed over 1,300 marketers, B2B and B2C, to track progress across five different categories. Here are just a few key takeaways. How does your marketing measure up? #1…

    TopRank®in How To's- 16 readers -
  • Is Your Content Marketing Designed for the New Customer Journey?

    …. As a result, content marketing has emerged as an incredibly effective way to arm consumers with the information they seek and need, increase brand awareness, enhance engagement, and ultimately inspire action and conversions. But content marketing isn’t about creating and sharing as much content as possible. It’s about creating quality content…

    TopRank®in EMail Content- 19 readers -
  • The Most Shared Articles from MarketingSherpa Blog in 2016

    … and customers. Continue Reading… #2. Mobile Email Marketing Optimization: Tips for beginner and advanced marketers from four experts In the article from MarketingSherpa Chart of the Week newsletter, we share data produced exclusively for MarketingSherpa by Adestra and Econsultancy, which identified the mobile email marketing optimization techniques…

    MarketingSherpa Blog- 25 readers -
  • 20 Talented Brand Marketers to Follow on LinkedIn

    … Marketers are always looking for new ways to inform, engage and inspire action from our target audiences, often looking to both established and well-known brands for motivation and creativity. Thankfully, behind many of our favorite brands there are bright and talented marketing experts whom we can learn from and be inspired by. With that said…

    TopRank®in Social Content- 52 readers -
  • 10 Kick-Ass Cyber Monday & Holiday Deals for Digital Marketers

    … Digital marketers everywhere—especially our friends in the B2C marketing world—have spent the last weeks and months perfecting their marketing strategies for the holiday season. Now that the most wonderful time of the year is officially here, we want to make sure our fellow marketers don’t miss out on deals that can help them perfect their craft…

    TopRank®in Paid Search Content- 16 readers -
  • Get the Marketing Budget You Need in 2 Steps

    … It’s November 10th and my Christmas lights are up. To be honest, I hung them November 1st, but don’t tell anyone. The end of the fiscal year is fast approaching, and for us marketers, it’s more than holiday parties and eggnog; that means it’s time to stake our claim of 2017 budgets. In the review of any digital marketing budget proposal…

    TopRank®- 12 readers -
  • Content Marketing: 10 Daily Habits to Create More Powerful Content

    … Marketing is a game of inches. We tweak a headline to get fifty more clicks. Add visual interest for ten more subscriptions. Change the button on the landing page to get five more conversions. All the little gains add up over time to generate real results. Writing more effective copy is a game of inches, too. You don’t write Twilight one week…

    TopRank®in Content- 19 readers -
  • 7 Spookily Successful Digital Marketing Campaigns for Halloween

    … Q: What’s the ratio of a pumpkin’s circumference to its diameter? A: Pumpkin Pi All jokes aside, Halloween presents a huge sales opportunity for B2C (and even some B2B) brands. In fact, Halloween is only second to Christmas as the most commercially successful holiday. And a recent survey found that Halloween spending is estimated to reach $8.4…

    Ashley Zeckman/ TopRank®- 14 readers -
  • 20 Jokes Only a Marketer Could Love

    … It’s well past time for marketers to get serious about comedy. The best way to connect with an audience is by authentically appealing to them on a human level. Adding humor to marketing is one of the most powerful ways to make that appeal. Telling a joke does more than provide a moment’s diversion. When people share in a joke, it creates…

    TopRank®in Content- 14 readers -
  • Gotta Catch ‘Em All: How to get new customers from the Pokémon GO phenomenon

    … Observer, and was a collegiate correspondent for USA Today College prior to joining MECLABS. In her spare time, Courtney enjoys kayaking, travel, reading and photography. Twitter | LinkedIn | Courtney's Posts | Send a Letter to the Editor Categories: Consumer Marketing Tags: b2c marketing, content, culture, pokemon, social, social media, social media marketing, trend jacking …

    MarketingSherpa Blogin Social- 9 readers -
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