B2c Marketing

    • 10 Infographics to Guide Your Content Marketing Strategy

      Your brain can identify and retain details of an image in 13 milliseconds. That’s less than a 20th of the time it takes to blink your eyes. So it’s no surprise that visual content is on the rise as attention spans shrink. If you could choose between a consumer spending 20 seconds with a wall of text or 20 seconds with an image, it makes sense to go with the latter.

      TopRank®in Content- 25 readers -
  • Feeling Stuck? 5 Tips to Restart your Content-Creating Brain

    … Blank space: Great when it’s a song by Taylor Swift, not so great in content marketing. No, wait. I already used that analogy. Now I need a clever new intro to this post about overcoming writer’s block and resetting your content brain. I’m staring at a white screen, trying to put words together, intimidated by all that blank space. Hey, that’s…

    TopRank®in Content- 14 readers -
  • Showing Some Love: 7 Sweet B2C Valentine’s Day Marketing Examples

    … their Valentine’s Day marketing game by getting creative to tap into new audiences, boost awareness and drive sales. With that said and in the spirit of Valentine’s Day, below we share some clever, sweet and endearing Valentine’s Day marketing examples from B2C brands. #1 – M&M’s Chocolate is arguably one of the top go-to Valentine’s Day gift items…

    TopRank®in EMail- 19 readers -
  • New Benchmarks from Marketo: How Does Your Organization Measure Up?

    … a new player in the benchmark reporting game: The brilliant minds at Marketo. They just released their 2017 Marketing Benchmark Report for North America, and it’s a doozy. Marketo surveyed over 1,300 marketers, B2B and B2C, to track progress across five different categories. Here are just a few key takeaways. How does your marketing measure up? #1…

    TopRank®in How To's- 21 readers -
  • Is Your Content Marketing Designed for the New Customer Journey?

    … Thanks to the rise of the internet, the explosion of social media and the development of mobile technologies to feed these two innovations, the customer buying journey has become much more self-directed. According to a Forrester, 74% of business buyers say they conduct more than half of their research online before making an offline purchase…

    TopRank®in EMail Content- 27 readers -
  • The Most Shared Articles from MarketingSherpa Blog in 2016

    …. In her spare time, Courtney enjoys kayaking, travel, reading and photography. Twitter | LinkedIn | Courtney's Posts | Send a Letter to the Editor Categories: Uncategorized Tags: 2016, B2B marketing, b2c marketing, best of, customer-centric, Email, Inbound Marketing, list cleansing, revenue …

    MarketingSherpa Blog- 39 readers -
  • 20 Talented Brand Marketers to Follow on LinkedIn

    Marketers are always looking for new ways to inform, engage and inspire action from our target audiences, often looking to both established and well-known brands for motivation and creativity. Thankfully, behind many of our favorite brands there are bright and talented marketing experts whom we can learn from and be inspired by.

    TopRank®- 65 readers -
  • 10 Kick-Ass Cyber Monday & Holiday Deals for Digital Marketers

    … Digital marketers everywhere—especially our friends in the B2C marketing world—have spent the last weeks and months perfecting their marketing strategies for the holiday season. Now that the most wonderful time of the year is officially here, we want to make sure our fellow marketers don’t miss out on deals that can help them perfect their craft…

    TopRank®in Paid Search Content- 24 readers -
  • Get the Marketing Budget You Need in 2 Steps

    … It’s November 10th and my Christmas lights are up. To be honest, I hung them November 1st, but don’t tell anyone. The end of the fiscal year is fast approaching, and for us marketers, it’s more than holiday parties and eggnog; that means it’s time to stake our claim of 2017 budgets. In the review of any digital marketing budget proposal…

    TopRank®- 14 readers -
  • Content Marketing: 10 Daily Habits to Create More Powerful Content

    … Marketing is a game of inches. We tweak a headline to get fifty more clicks. Add visual interest for ten more subscriptions. Change the button on the landing page to get five more conversions. All the little gains add up over time to generate real results. Writing more effective copy is a game of inches, too. You don’t write Twilight one week…

    TopRank®in Content- 22 readers -
  • 7 Spookily Successful Digital Marketing Campaigns for Halloween

    … Q: What’s the ratio of a pumpkin’s circumference to its diameter? A: Pumpkin Pi All jokes aside, Halloween presents a huge sales opportunity for B2C (and even some B2B) brands. In fact, Halloween is only second to Christmas as the most commercially successful holiday. And a recent survey found that Halloween spending is estimated to reach $8.4…

    Ashley Zeckman/ TopRank®- 23 readers -
  • 20 Jokes Only a Marketer Could Love

    … It’s well past time for marketers to get serious about comedy. The best way to connect with an audience is by authentically appealing to them on a human level. Adding humor to marketing is one of the most powerful ways to make that appeal. Telling a joke does more than provide a moment’s diversion. When people share in a joke, it creates…

    TopRank®in Content- 15 readers -
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