B2c Tech

  • Can AI Really Help You Write Better Emails?

    … This story was originally published on our sister site, The Freelancer. Having pitches ignored by busy editors is nothing new to freelancers. Editors receive so many emails every day, and the increasing demands on everyone’s time at publications fighting to stay alive means getting someone’s attention is a real challenge. So on August 23, when…

    The Content Strategistin EMail- 19 readers -
  • The State of Marketing Technology, in 12 Charts

    … When Salesforce flirted with acquiring Twitter over the last month, marketing technology (martech, for short) suddenly found itself in the spotlight. Why Salesforce? How did these guys get so big? What the hell is a CRM1 anyway? You could see the questions bouncing around as people suddenly wanted to understand the complex world of martech…

    Dillon Baker/ The Content Strategist- 26 readers -
  • How the 5G Revolution Will Transform Marketing

    … There’s a reason why smartphones didn’t take off in the late 2000s like they have in the past few years. Back when the iPhone was first released, wireless data was expensive, and doing much beyond finding directions and checking the weather was a pain. Now, thanks to 4G and the ubiquity of Wi-Fi, using a smartphone as a portable internet platform…

    Dillon Baker/ The Content Strategist- 10 readers -
  • The Future of the Internet Isn’t the Web

    … Tech products are known for lionizing, buzzword-ridden launches, and the iPhone’s introduction in 2007 was no exception. “Every once in a while a revolutionary product comes along that changes everything,” said Steve Jobs. “This is a revolution of the first order.” We’ve become what Weisberg calls a “device people” almost overnight. We’d…

    Dillon Baker/ The Content Strategist- 36 readers -
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