Baby Boomer Marketing

  • 4 Tips for Marketing to Baby Boomers in the Digital Age

    … the Baby Boomer generation, but making sure these elements come together in a way that doesn’t make the consumer feel old is crucial to marketing their products. Unfortunately, using social media to communicate with Baby Boomers is not a two-way street for gen-y and millennials. When Grandpa sees a promotion for Buick or Shredded Wheat on Facebook…

    Aliza Gans/ The Content Strategistin Content- 27 readers -
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