Baby Boomers

Baby boomers are people born during the demographic Post–World War II baby boom between the years 1946 and 1964. According to the U.S. Census Bureau, the term "baby boomer" is also used in a cultural context. Therefore, it is impossible to achieve broad consensus of a precise date definition, even within a given territory. Different groups, organizations, individuals, and scholars may have widely varying opinions on what constitutes a baby boomer, both technically and culturally. Ascribing universal attributes to a broad generation is difficult, and some observers believe that it is inherently impossible.
Posts about Baby Boomers
  • The Fusion of Social and Programmatic

    … an incredible 163 percent worldwide since 2013, further illustrating the advantages of being able to reach broad and niche audiences from millennials to baby boomers around key moments that matter in a highly personal and sharable digital environment. The growing interest in social from brands has fueled innovation in advertising and put technology front…

    AllFacebookin Social Display Facebook Twitter- 14 readers -
  • 10 Brands That Are Widely Dominated by Generation C

    … was obviously created to accommodate brands in setting trends, marketing and, ultimately, making sales. Presenting Gen C Photo courtesy of via Pexels. Digital marketing company Propelrr defines Gen C individuals as those who “wake up and sleep with their smartphones, access and actively engage on social media platforms…

    AllFacebookin Content YouTube- 10 readers -
  • Survey: 28% of U.S. Adults Have Paid for an App or In-App Purchase

    … Marketing intelligence company CivicScience released the results of its survey of 1,971 U.S. adults, which revealed that 28 percent of respondents had paid for a mobile application or for an in-app purchase within a mobile app. The survey found that 71 percent of respondents hadn’t paid for apps or in-app purchases, and also had no plans…

    AllFacebook- 11 readers -
  • Millennials More Likely to Unplug While on Vacation (Infographic)

    … to minimize their travel security risks, such as limiting their use of WiFi and Bluetooth and refraining from sharing their locations, which may alert would-be thieves that their homes are unprotected. Check out more survey results in the infographic below. …

    AllTwitter- 15 readers -
  • Facebook Users Prefer to Share Funny, Inspiring Content (Infographic)

    … political content, and millennial men are least likely to share content on Facebook. By contrast baby boomers are most likely to share political content and least likely to share satirical news or memes. According to the report, baby boomer women have taken over Facebook with their love of food porn and all things cute and inspirational. Overall, across generations, genders and political affiliation, one thing is certain: Facebook users enjoy a good laugh. Image on homepage courtesy of Shutterstock. …

    AllFacebookin Social Content Facebook- 14 readers -
  • What’s Next for Our Weak But Resilient Password System? (Report)

    … from here. Users are still largely engaged in sloppy practices. 8 percent of millennials, 6 percent of Generation X and 4 percent of baby boomers use the same password across all accounts–only 16 percent of users surveyed follow the best practice of a unique password for each account. 25 percent of all respondents had an account compromised…

    AllFacebook- 9 readers -
  • Millennials, Gen-Z Alienated by Ads in Social News Feeds (Study)

    … to trust for information on products and services, topping only celebrity endorsements. For the younger generations (millennials and Gen-Z), online sites with product reviews, such as Amazon and Yelp, were the most trusted, at 85 percent, followed by: Company/manufacturer websites, 66 percent Communities of like-minded individuals (chart rooms, forums…

    David Cohen/ AllFacebookin Social- 17 readers -
  • Facebook IQ Examines the Tender Side of Technology

    … to find compatible partners online than offline. Home is where the WiFi is: More than one-half of respondents in Nigeria, South Korea, the U.K. and the U.S. believe the Internet allows them to feel at home no matter where they are, with Facebook IQ finding that friendship-related keywords such as “best friends,” “friends for life,” “like old times…

    David Cohen/ AllTwitterin Social Facebook- 9 readers -
  • Facebook’s Helen Crossley on the 3 Big Mobile-Commerce Questions

    … and in aggregate, are worth 60 cents to the dollar versus a desktop transaction, whereas a tablet transaction, on average, is worth $1 (the same) versus a desktop transaction. Several different factors account for the lower basket size on mobile phones. For instance, there’s a good number of people who buy on mobile phones who don’t have daily…

    David Cohen/ AllFacebookin Facebook- 11 readers -
  • Don’t Forget the Baby Boomers!

    …. With so much attention on Millennials, the former largest generation the Baby Boomers has been placed on the back burner when it comes to marketing. As a hotelier, one cannot overlook this still-important generation group. The Baby Boomers, born between 1946 and 1964, are still spending money and they are still traveling. Actually, in 2015…

    E-Marketing Associatesin Social SEO Content Facebook Twitter- 14 readers -
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