Baby Boomers

Baby boomers are people born during the demographic Post–World War II baby boom between the years 1946 and 1964. According to the U.S. Census Bureau, the term "baby boomer" is also used in a cultural context. Therefore, it is impossible to achieve broad consensus of a precise date definition, even within a given territory. Different groups, organizations, individuals, and scholars may have widely varying opinions on what constitutes a baby boomer, both technically and culturally. Ascribing universal attributes to a broad generation is difficult, and some observers believe that it is inherently impossible.
Posts about Baby Boomers
  • Targeting generational buzzwords like “Millennials” means targeting no-one

    … If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d tell me that’s a ridiculous strategy. “Astrology is fake,” you’d say, and given the precision of modern marketing tools, using the stars to analyze customers or understand population segments would not only be lazy…

    Search Engine Watch- 17 readers -
  • Understanding Generational Social Media Preferences

    … in 10 Gen Xers will likely purchase something from a brand they follow 64.7% of Gen Xers use Facebook regularly Gen Xers are twice as likely to follow a brand on social as Baby Boomers are The Sprout report is chockful of stats on Millennials, Generation X, and Baby Boomers. I’ll unpack the most important stats here to underscore…

    {grow}in Social- 34 readers -
  • Why Facebook Should Be Worried About Other Social Networks

    … to stay relevant and powerful. But with newer social networks abounding, is it still the preferred choice of the public? According to data from a February 2017 Sprout Social report, Facebook has had no trouble maintaining its grasp on older generations, as an overwhelming majority of Gen X and baby boomers favor the platform. While millennials also…

    The Content Strategistin Social- 24 readers -
  • Less Than Half of Baby Boomers Like Seeing Diversity in Ads

    …, it’s clear that not everyone likes to see different types of people in commercials. However, a new study suggests that the younger you are, the more receptive you’ll be to diversity in ads. According to a September 2016 survey by Barkley and Futurecast, more than two-thirds of U.S. internet users like ads that show “real people,” not just gender…

    The Content Strategist- 22 readers -
  • Millennials Driving Change in Marketing, Media (Report)

    … of social marketing, and it’s a core aspect of their approach. 44 percent of all SMBs surveyed depend on social ads for brand awareness, yet the split between millennials and boomers is 68 percent to 27 percent, respectively. 41 percent also rely on social ads for revenue, and there’s a similar split–60 percent to 27 percent. Boomers also lag…

    AllFacebook- 28 readers -
  • The Fusion of Social and Programmatic

    … and marketers run into the issue of executing social advertising alone, likely resulting in the need to constantly monitor campaigns and create multiple assets for different platforms. Remember Oreo’s “Dunk in the Dark” campaign that had everyone buzzing about the power of moment marketing? Bonin Bough, former Mondelez International chief media and e…

    AllFacebookin Social Display Facebook Twitter- 25 readers -
  • Follow the Millennials: The Driving Force Behind Changes to SMB Marketing

    … to influence before your start jabbering. Although these ideas and recommendations may seem overwhelming for small businesses, it is important to take the lead from millennials, embracing social platforms as the new mass media, utilizing the power of video and engaging on appropriate channels with an authentic voice. Reid Genauer is the chief marketing officer of video editing app Magisto. Image courtesy of Shutterstock. …

    AllTwitterin Social Google Facebook Twitter YouTube- 12 readers -
  • 10 Brands That Are Widely Dominated by Generation C

    … the baby boomers and millennials, whose attributes are primarily age-driven. If you were born between the 1980s and the early 2000s, you’re a millennial. Your parents are baby boomers. Now, a new group has recently emerged: Generation C, or the connected consumers. Unlike boomers and millennials, members of Gen C are not bound by age. The label…

    AllFacebookin Content YouTube- 28 readers -
  • Survey: 28% of U.S. Adults Have Paid for an App or In-App Purchase

    … purchase, 40 percent were baby boomers, while 35 percent were Generation X. Another 25 percent of respondents in this group were millennials. By comparison, of the 28 percent of users who said they had purchased an app or in-app purchase, only 15 percent were baby boomers. Another 42 percent of respondents fell into Gen-X, while 43 percent…

    AllFacebook- 21 readers -
  • Millennials More Likely to Unplug While on Vacation (Infographic)

    … A new survey from Intel Security revealed that 57 percent of millennials intend to unplug from digital devices while on vacation, compared with only 40 percent of baby boomers and Generation Xers. The global survey analyzed the ways users engage with their devices while on vacations. Results were gathered from 13,960 consumers between…

    AllTwitter- 20 readers -
  • Facebook Users Prefer to Share Funny, Inspiring Content (Infographic)

    … political content, and millennial men are least likely to share content on Facebook. By contrast baby boomers are most likely to share political content and least likely to share satirical news or memes. According to the report, baby boomer women have taken over Facebook with their love of food porn and all things cute and inspirational. Overall, across generations, genders and political affiliation, one thing is certain: Facebook users enjoy a good laugh. Image on homepage courtesy of Shutterstock. …

    AllFacebookin Social Content Facebook- 18 readers -
  • What’s Next for Our Weak But Resilient Password System? (Report)

    … in the last 12 months. Additionally, 35 percent of millennials have had accounts compromised, which is a direct reflection of their low participation rates in best practices; about one-half only use two to four unique passwords across multiple accounts. The user name/password system is also causing users to disengage from services entirely. 32 percent…

    AllFacebook- 14 readers -
  • Millennials, Gen-Z Alienated by Ads in Social News Feeds (Study)

    … to being targeted by brands on their social media feeds. Even more ominous for brands: 56 percent of the nearly 2,500 respondents to the study said they have reduced social media use or eliminated it altogether due to ads in their news feeds. Social networks also came up short among millennials, Gen-Z, Generation X and baby boomers when it came…

    David Cohen/ AllFacebookin Social- 31 readers -
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