Baby Boomers

Baby boomers are people born during the demographic Post–World War II baby boom between the years 1946 and 1964. According to the U.S. Census Bureau, the term "baby boomer" is also used in a cultural context. Therefore, it is impossible to achieve broad consensus of a precise date definition, even within a given territory. Different groups, organizations, individuals, and scholars may have widely varying opinions on what constitutes a baby boomer, both technically and culturally. Ascribing universal attributes to a broad generation is difficult, and some observers believe that it is inherently impossible.
Posts about Baby Boomers
  • Millennials Driving Change in Marketing, Media (Report)

    … of social marketing, and it’s a core aspect of their approach. 44 percent of all SMBs surveyed depend on social ads for brand awareness, yet the split between millennials and boomers is 68 percent to 27 percent, respectively. 41 percent also rely on social ads for revenue, and there’s a similar split–60 percent to 27 percent. Boomers also lag…

    AllFacebook- 16 readers -
  • The Fusion of Social and Programmatic

    … an incredible 163 percent worldwide since 2013, further illustrating the advantages of being able to reach broad and niche audiences from millennials to baby boomers around key moments that matter in a highly personal and sharable digital environment. The growing interest in social from brands has fueled innovation in advertising and put technology front…

    AllFacebookin Social Display Facebook Twitter- 21 readers -
  • 10 Brands That Are Widely Dominated by Generation C

    … the baby boomers and millennials, whose attributes are primarily age-driven. If you were born between the 1980s and the early 2000s, you’re a millennial. Your parents are baby boomers. Now, a new group has recently emerged: Generation C, or the connected consumers. Unlike boomers and millennials, members of Gen C are not bound by age. The label…

    AllFacebookin Content YouTube- 19 readers -
  • Survey: 28% of U.S. Adults Have Paid for an App or In-App Purchase

    … Marketing intelligence company CivicScience released the results of its survey of 1,971 U.S. adults, which revealed that 28 percent of respondents had paid for a mobile application or for an in-app purchase within a mobile app. The survey found that 71 percent of respondents hadn’t paid for apps or in-app purchases, and also had no plans…

    AllFacebook- 14 readers -
  • Millennials More Likely to Unplug While on Vacation (Infographic)

    … A new survey from Intel Security revealed that 57 percent of millennials intend to unplug from digital devices while on vacation, compared with only 40 percent of baby boomers and Generation Xers. The global survey analyzed the ways users engage with their devices while on vacations. Results were gathered from 13,960 consumers between…

    AllTwitter- 19 readers -
  • Facebook Users Prefer to Share Funny, Inspiring Content (Infographic)

    … political content, and millennial men are least likely to share content on Facebook. By contrast baby boomers are most likely to share political content and least likely to share satirical news or memes. According to the report, baby boomer women have taken over Facebook with their love of food porn and all things cute and inspirational. Overall, across generations, genders and political affiliation, one thing is certain: Facebook users enjoy a good laugh. Image on homepage courtesy of Shutterstock. …

    AllFacebookin Social Content Facebook- 16 readers -
  • What’s Next for Our Weak But Resilient Password System? (Report)

    … Leak after leak has demonstrated that passwords are perhaps the weakest part of our digital security infrastructure. Users create weak passwords, companies do not maintain good infrastructure, hacking tools grow increasingly sophisticated and our password system continue to look like a relic. A white paper from Gigya analyzes where we might go…

    AllFacebook- 14 readers -
  • Millennials, Gen-Z Alienated by Ads in Social News Feeds (Study)

    … to trust for information on products and services, topping only celebrity endorsements. For the younger generations (millennials and Gen-Z), online sites with product reviews, such as Amazon and Yelp, were the most trusted, at 85 percent, followed by: Company/manufacturer websites, 66 percent Communities of like-minded individuals (chart rooms, forums…

    David Cohen/ AllFacebookin Social- 28 readers -
  • Facebook IQ Examines the Tender Side of Technology

    … Does technology drive people further apart or pull them closer together? The latter is true, according to a recent study by Facebook IQ. The social network’s research arm surveyed users in Nigeria, South Korea, the U.K. and the U.S. and consulted with experts and influencers to help determine how technology helps people “create new…

    David Cohen/ AllTwitterin Social Facebook- 17 readers -
  • Facebook’s Helen Crossley on the 3 Big Mobile-Commerce Questions

    … Mobile grabbed hold of the holiday shopping season in 2014, and there is no reason to believe that trend won’t continue this year. Helen Crossley (left in the photo), head of consumer insights research for Facebook IQ, spoke with the social network’s direct-response product marketing director, Kelly Graziadei (right), in search of answers…

    David Cohen/ AllFacebookin Facebook- 18 readers -
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