Baby Boomers

Baby boomers are people born during the demographic Post–World War II baby boom between the years 1946 and 1964. According to the U.S. Census Bureau, the term "baby boomer" is also used in a cultural context. Therefore, it is impossible to achieve broad consensus of a precise date definition, even within a given territory. Different groups, organizations, individuals, and scholars may have widely varying opinions on what constitutes a baby boomer, both technically and culturally. Ascribing universal attributes to a broad generation is difficult, and some observers believe that it is inherently impossible.
Posts about Baby Boomers
  • Millennials Driving Change in Marketing, Media (Report)

    … examines how millennials influence marketing and what that means for the industry. Millennial marketers are adapting to the changing market a lot faster than their baby boomer counterparts. Among the 500 small and midsized businesses surveyed, millennials spend 58 percent of their budget on digital media, compared with 14 percent of boomers. Similarly…

    AllFacebook- 13 readers -
  • The Fusion of Social and Programmatic

    … with the exponential opportunities for advertisers to engage audiences across Facebook, Twitter, Instagram, Pinterest and Snapchat with paid and owned media strategies, brands can amplify their presence using innovative ad formats to increase scale, expand efficiencies and heighten the relevancy of a brand’s message. Ad spending across social has increased…

    AllFacebookin Social Display Facebook Twitter- 16 readers -
  • 10 Brands That Are Widely Dominated by Generation C

    … the baby boomers and millennials, whose attributes are primarily age-driven. If you were born between the 1980s and the early 2000s, you’re a millennial. Your parents are baby boomers. Now, a new group has recently emerged: Generation C, or the connected consumers. Unlike boomers and millennials, members of Gen C are not bound by age. The label…

    AllFacebookin Content YouTube- 12 readers -
  • Survey: 28% of U.S. Adults Have Paid for an App or In-App Purchase

    … of these respondents were millennials. A blog post reads: A younger audience who has grown up in an increasingly connected and digital world seem to have fewer qualms about buying a purely digital product. Whether it’s an in-app purchase for a power-up in Candy Crush or a lifestyle app from the Kardashian empire, they value these experiences enough…

    AllFacebook- 13 readers -
  • Millennials More Likely to Unplug While on Vacation (Infographic)

    … to minimize their travel security risks, such as limiting their use of WiFi and Bluetooth and refraining from sharing their locations, which may alert would-be thieves that their homes are unprotected. Check out more survey results in the infographic below. …

    AllTwitter- 18 readers -
  • What’s Next for Our Weak But Resilient Password System? (Report)

    … Leak after leak has demonstrated that passwords are perhaps the weakest part of our digital security infrastructure. Users create weak passwords, companies do not maintain good infrastructure, hacking tools grow increasingly sophisticated and our password system continue to look like a relic. A white paper from Gigya analyzes where we might go…

    AllFacebook- 10 readers -
  • Survey: Facebook Is the Preferred Network for Video Sharing

    … There’s been a great deal up upheaval in the social video sector in recent years. With the rise of mobile apps like Periscope, live streaming broke into the mainstream, and Facebook is starting to edge out YouTube in terms of content. A small study from digital production agency Philo Media examines how attitudes toward online video are still…

    AllFacebookin Social Facebook Twitter YouTube- 18 readers -
  • Millennials, Gen-Z Alienated by Ads in Social News Feeds (Study)

    … to being targeted by brands on their social media feeds. Even more ominous for brands: 56 percent of the nearly 2,500 respondents to the study said they have reduced social media use or eliminated it altogether due to ads in their news feeds. Social networks also came up short among millennials, Gen-Z, Generation X and baby boomers when it came…

    David Cohen/ AllFacebookin Social- 24 readers -
  • Facebook IQ Examines the Tender Side of Technology

    …: Millennial behavior isn’t just for millennials anymore, especially online. From habits to hashtags, identifying trends popular with millennials can help brands lead the adaptation for Gen Xers and baby boomers. Connect in a new online marketplace: As more and more rituals are reinvented online, new marketplaces will spring to life. Brands can seize these opportunities by strategically thinking about how their own products and services can become a part of such marketplaces. Readers: What are your thoughts on Facebook IQ’s findings? …

    David Cohen/ AllTwitterin Social Facebook- 14 readers -
  • Facebook’s Helen Crossley on the 3 Big Mobile-Commerce Questions

    … came of age exerting control through a mouse or a remote. For instance, 83 percent of millennials research products on their smartphone compared to 66 percent of Gen Xers (the “Mouse Generation”) and 25% of baby boomers (the “Remote Generation”). 69 percent of millennials buy products on their smartphone compared to 53 percent of Gen Xers and 16 percent of boomers. Readers: What did you think of Crossley’s insights? …

    David Cohen/ AllFacebookin Facebook- 17 readers -
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