Baby Boomers

Baby boomers are people born during the demographic Post–World War II baby boom between the years 1946 and 1964. According to the U.S. Census Bureau, the term "baby boomer" is also used in a cultural context. Therefore, it is impossible to achieve broad consensus of a precise date definition, even within a given territory. Different groups, organizations, individuals, and scholars may have widely varying opinions on what constitutes a baby boomer, both technically and culturally. Ascribing universal attributes to a broad generation is difficult, and some observers believe that it is inherently impossible.
Posts about Baby Boomers
    • Targeting generational buzzwords like “Millennials” means targeting no-one

      If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d tell me that’s a ridiculous strategy. “Astrology is fake,” you’d say, and given the precision of modern marketing tools, using the stars to analyze customers or understand population segments would not only be lazy, but the chances of it working wou ...

      Search Engine Watch- 12 readers -
  • Understanding Generational Social Media Preferences

    … By Brooke B. Sellas, {grow} Contributing Columnist I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Because there’s more to marketing than millennials. Like me, Generation X. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index 7…

    {grow}in Social- 29 readers -
  • Less Than Half of Baby Boomers Like Seeing Diversity in Ads

    … Harris Poll found that 68 percent of millennials said they prefer watching movies and TV shows with multicultural casts, and 65 percent would shop more at a retailer offering a wide selection of multicultural products. Those figures dipped to 44 and 32 percent, respectively, for respondents at least 65 years old. “We’re seeing a more diverse…

    The Content Strategist- 17 readers -
  • Millennials Driving Change in Marketing, Media (Report)

    … examines how millennials influence marketing and what that means for the industry. Millennial marketers are adapting to the changing market a lot faster than their baby boomer counterparts. Among the 500 small and midsized businesses surveyed, millennials spend 58 percent of their budget on digital media, compared with 14 percent of boomers. Similarly…

    AllFacebook- 21 readers -
  • The Fusion of Social and Programmatic

    … an incredible 163 percent worldwide since 2013, further illustrating the advantages of being able to reach broad and niche audiences from millennials to baby boomers around key moments that matter in a highly personal and sharable digital environment. The growing interest in social from brands has fueled innovation in advertising and put technology front…

    AllFacebookin Social Display Facebook Twitter- 25 readers -
  • 10 Brands That Are Widely Dominated by Generation C

    … the digital marketing game, keeping a stronghold in social media platforms. The click-to-chat function in its website is everything a Gen C shopper needs. GoPro: A world of me Photo courtesy of farioff via Pexels. This is the era of self-tribute. We’re stripping fame from the echelons of the elite and distributing it among ourselves…

    AllFacebookin Content YouTube- 24 readers -
  • Survey: 28% of U.S. Adults Have Paid for an App or In-App Purchase

    … Marketing intelligence company CivicScience released the results of its survey of 1,971 U.S. adults, which revealed that 28 percent of respondents had paid for a mobile application or for an in-app purchase within a mobile app. The survey found that 71 percent of respondents hadn’t paid for apps or in-app purchases, and also had no plans…

    AllFacebook- 17 readers -
  • Millennials More Likely to Unplug While on Vacation (Infographic)

    … to minimize their travel security risks, such as limiting their use of WiFi and Bluetooth and refraining from sharing their locations, which may alert would-be thieves that their homes are unprotected. Check out more survey results in the infographic below. …

    AllTwitter- 20 readers -
  • Facebook Users Prefer to Share Funny, Inspiring Content (Infographic)

    … political content, and millennial men are least likely to share content on Facebook. By contrast baby boomers are most likely to share political content and least likely to share satirical news or memes. According to the report, baby boomer women have taken over Facebook with their love of food porn and all things cute and inspirational. Overall, across generations, genders and political affiliation, one thing is certain: Facebook users enjoy a good laugh. Image on homepage courtesy of Shutterstock. …

    AllFacebookin Social Content Facebook- 18 readers -
  • What’s Next for Our Weak But Resilient Password System? (Report)

    … Leak after leak has demonstrated that passwords are perhaps the weakest part of our digital security infrastructure. Users create weak passwords, companies do not maintain good infrastructure, hacking tools grow increasingly sophisticated and our password system continue to look like a relic. A white paper from Gigya analyzes where we might go…

    AllFacebook- 14 readers -
  • Millennials, Gen-Z Alienated by Ads in Social News Feeds (Study)

    … to being targeted by brands on their social media feeds. Even more ominous for brands: 56 percent of the nearly 2,500 respondents to the study said they have reduced social media use or eliminated it altogether due to ads in their news feeds. Social networks also came up short among millennials, Gen-Z, Generation X and baby boomers when it came…

    David Cohen/ AllFacebookin Social- 28 readers -
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