Baby Boomers

Baby boomers are people born during the demographic Post–World War II baby boom between the years 1946 and 1964. According to the U.S. Census Bureau, the term "baby boomer" is also used in a cultural context. Therefore, it is impossible to achieve broad consensus of a precise date definition, even within a given territory. Different groups, organizations, individuals, and scholars may have widely varying opinions on what constitutes a baby boomer, both technically and culturally. Ascribing universal attributes to a broad generation is difficult, and some observers believe that it is inherently impossible.
Posts about Baby Boomers
  • Targeting generational buzzwords like “Millennials” means targeting no-one

    … If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d tell me that’s a ridiculous strategy. “Astrology is fake,” you’d say, and given the precision of modern marketing tools, using the stars to analyze customers or understand population segments would not only be lazy…

    Search Engine Watch- 16 readers -
  • Understanding Generational Social Media Preferences

    … By Brooke B. Sellas, {grow} Contributing Columnist I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Because there’s more to marketing than millennials. Like me, Generation X. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index 7…

    {grow}in Social- 32 readers -
  • Less Than Half of Baby Boomers Like Seeing Diversity in Ads

    … stereotypes from the past. While 60 percent of Gen Z believes progressive gender norms make it easier for people to be themselves, only 52 percent of the baby boomer population feels the same way. And the majority of boomers do not like seeing ads that show diverse types of families. This demographic split goes beyond just advertising. A July 2016…

    The Content Strategist- 21 readers -
  • Millennials Driving Change in Marketing, Media (Report)

    … Social media marketing has become a great disruptor, turning the industry on its head and redefining what it means to create success in marketing. However, the true disruption is more likely generational, with millennials taking a different approach than Madison Avenue baby boomers. A report from video editing software provider Magisto…

    AllFacebook- 28 readers -
  • The Fusion of Social and Programmatic

    … the possibilities had the Oreo brand leveraged the opportunity to execute this exact message across all of its social platforms. With this clear opportunity available through automated social ad buying across platforms, many brands are starting to look for the capability to execute both opportunities in one buy. In using data to programmatically…

    AllFacebookin Social Display Facebook Twitter- 25 readers -
  • 10 Brands That Are Widely Dominated by Generation C

    … in the digital age, which allows them to connect with communities without the pressure of face-to-face interaction. In fact, many startup founders and tech movers are introverts. Sports brands, knowingly or unknowingly, appeal to these individuals. You and Nike, Adidas and Under Armour Photo courtesy of kaboompics.com via Pexels. Nike, Adidas…

    AllFacebookin Content YouTube- 28 readers -
  • Survey: 28% of U.S. Adults Have Paid for an App or In-App Purchase

    … purchase, 40 percent were baby boomers, while 35 percent were Generation X. Another 25 percent of respondents in this group were millennials. By comparison, of the 28 percent of users who said they had purchased an app or in-app purchase, only 15 percent were baby boomers. Another 42 percent of respondents fell into Gen-X, while 43 percent…

    AllFacebook- 20 readers -
  • Millennials More Likely to Unplug While on Vacation (Infographic)

    … A new survey from Intel Security revealed that 57 percent of millennials intend to unplug from digital devices while on vacation, compared with only 40 percent of baby boomers and Generation Xers. The global survey analyzed the ways users engage with their devices while on vacations. Results were gathered from 13,960 consumers between…

    AllTwitter- 20 readers -
  • Facebook Users Prefer to Share Funny, Inspiring Content (Infographic)

    With more than 1 billion people logging in every day, Facebook is the king of social networks in terms of daily active users and the amount of referral traffic generated by those users. Still some businesses have a hard time utilizing the deluge of data, especially when it comes to understanding what inspires people to share.

    AllFacebook- 18 readers -
  • What’s Next for Our Weak But Resilient Password System? (Report)

    … from here. Users are still largely engaged in sloppy practices. 8 percent of millennials, 6 percent of Generation X and 4 percent of baby boomers use the same password across all accounts–only 16 percent of users surveyed follow the best practice of a unique password for each account. 25 percent of all respondents had an account compromised…

    AllFacebook- 14 readers -
  • Millennials, Gen-Z Alienated by Ads in Social News Feeds (Study)

    … to being targeted by brands on their social media feeds. Even more ominous for brands: 56 percent of the nearly 2,500 respondents to the study said they have reduced social media use or eliminated it altogether due to ads in their news feeds. Social networks also came up short among millennials, Gen-Z, Generation X and baby boomers when it came…

    David Cohen/ AllFacebookin Social- 31 readers -
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