Baby Boomers

Baby boomers are people born during the demographic Post–World War II baby boom between the years 1946 and 1964. According to the U.S. Census Bureau, the term "baby boomer" is also used in a cultural context. Therefore, it is impossible to achieve broad consensus of a precise date definition, even within a given territory. Different groups, organizations, individuals, and scholars may have widely varying opinions on what constitutes a baby boomer, both technically and culturally. Ascribing universal attributes to a broad generation is difficult, and some observers believe that it is inherently impossible.
Posts about Baby Boomers
  • Targeting generational buzzwords like “Millennials” means targeting no-one

    … an accurate, universally applicable statement about that many people, defined solely by a 20+ year age range based on the year they were born. There’s no rigorous methodology behind generational branding Even if I wanted to take generational branding seriously, it’s in my opinion not good social science. “Baby Boomers” (18 year cohort) are defined…

    Search Engine Watch- 17 readers -
  • Understanding Generational Social Media Preferences

    … in 10 Gen Xers will likely purchase something from a brand they follow 64.7% of Gen Xers use Facebook regularly Gen Xers are twice as likely to follow a brand on social as Baby Boomers are The Sprout report is chockful of stats on Millennials, Generation X, and Baby Boomers. I’ll unpack the most important stats here to underscore…

    {grow}in Social- 34 readers -
  • Less Than Half of Baby Boomers Like Seeing Diversity in Ads

    … and open society, especially among millennials,” Quim Gil, head brand planner at ad agency Richards/Lerma, said in an interview with eMarketer. “We know that these new, modern consumers share an endless curiosity and openness to new cultures, no matter what their skin color. They want to learn new languages and hear different opinions—they don’t want…

    The Content Strategist- 22 readers -
  • Millennials Driving Change in Marketing, Media (Report)

    … examines how millennials influence marketing and what that means for the industry. Millennial marketers are adapting to the changing market a lot faster than their baby boomer counterparts. Among the 500 small and midsized businesses surveyed, millennials spend 58 percent of their budget on digital media, compared with 14 percent of boomers. Similarly…

    AllFacebook- 28 readers -
  • The Fusion of Social and Programmatic

    … an incredible 163 percent worldwide since 2013, further illustrating the advantages of being able to reach broad and niche audiences from millennials to baby boomers around key moments that matter in a highly personal and sharable digital environment. The growing interest in social from brands has fueled innovation in advertising and put technology front…

    AllFacebookin Social Display Facebook Twitter- 25 readers -
  • 10 Brands That Are Widely Dominated by Generation C

    … was obviously created to accommodate brands in setting trends, marketing and, ultimately, making sales. Presenting Gen C Photo courtesy of snapwiresnaps.tumblr.com via Pexels. Digital marketing company Propelrr defines Gen C individuals as those who “wake up and sleep with their smartphones, access and actively engage on social media platforms…

    AllFacebookin Content YouTube- 28 readers -
  • Survey: 28% of U.S. Adults Have Paid for an App or In-App Purchase

    … Marketing intelligence company CivicScience released the results of its survey of 1,971 U.S. adults, which revealed that 28 percent of respondents had paid for a mobile application or for an in-app purchase within a mobile app. The survey found that 71 percent of respondents hadn’t paid for apps or in-app purchases, and also had no plans to do…

    AllFacebook- 21 readers -
  • Millennials More Likely to Unplug While on Vacation (Infographic)

    … to minimize their travel security risks, such as limiting their use of WiFi and Bluetooth and refraining from sharing their locations, which may alert would-be thieves that their homes are unprotected. Check out more survey results in the infographic below. …

    AllTwitter- 20 readers -
  • Facebook Users Prefer to Share Funny, Inspiring Content (Infographic)

    … political content, and millennial men are least likely to share content on Facebook. By contrast baby boomers are most likely to share political content and least likely to share satirical news or memes. According to the report, baby boomer women have taken over Facebook with their love of food porn and all things cute and inspirational. Overall, across generations, genders and political affiliation, one thing is certain: Facebook users enjoy a good laugh. Image on homepage courtesy of Shutterstock. …

    AllFacebookin Social Content Facebook- 18 readers -
  • What’s Next for Our Weak But Resilient Password System? (Report)

    … from here. Users are still largely engaged in sloppy practices. 8 percent of millennials, 6 percent of Generation X and 4 percent of baby boomers use the same password across all accounts–only 16 percent of users surveyed follow the best practice of a unique password for each account. 25 percent of all respondents had an account compromised…

    AllFacebook- 14 readers -
  • Survey: Facebook Is the Preferred Network for Video Sharing

    … the data we’ve seen in the past. Emotional targeting creates a tangible impact on sharing activity, and positive emotions are more effective than negative. 55.09 percent of the survey respondents said humor was the most important motivating factor for sharing, while 11.42 percent of men reported that they were more likely to share a video that made them…

    AllFacebookin Social Facebook Twitter YouTube- 23 readers -
  • Millennials, Gen-Z Alienated by Ads in Social News Feeds (Study)

    … to being targeted by brands on their social media feeds. Even more ominous for brands: 56 percent of the nearly 2,500 respondents to the study said they have reduced social media use or eliminated it altogether due to ads in their news feeds. Social networks also came up short among millennials, Gen-Z, Generation X and baby boomers when it came…

    David Cohen/ AllFacebookin Social- 31 readers -
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