Baby Boomers

Baby boomers are people born during the demographic Post–World War II baby boom between the years 1946 and 1964. According to the U.S. Census Bureau, the term "baby boomer" is also used in a cultural context. Therefore, it is impossible to achieve broad consensus of a precise date definition, even within a given territory. Different groups, organizations, individuals, and scholars may have widely varying opinions on what constitutes a baby boomer, both technically and culturally. Ascribing universal attributes to a broad generation is difficult, and some observers believe that it is inherently impossible.
Posts about Baby Boomers
  • How each generation interacts with social media

    … platforms. They are the most likely to make a purchase online with a loyalty scheme and more likely than Gen Y and Baby Boomers to purchase something from a brand they follow online, with 70 per cent responding this way in comparison to 60 per cent of Millennials and 51 per cent of Boomers. Unlike their younger friends, Gen X like to research…

    Lush Digitalin Social How To's- 10 readers -
  • Targeting generational buzzwords like “Millennials” means targeting no-one

    … an accurate, universally applicable statement about that many people, defined solely by a 20+ year age range based on the year they were born. There’s no rigorous methodology behind generational branding Even if I wanted to take generational branding seriously, it’s in my opinion not good social science. “Baby Boomers” (18 year cohort) are defined…

    Search Engine Watch- 17 readers -
  • Understanding Generational Social Media Preferences

    … in 10 Gen Xers will likely purchase something from a brand they follow 64.7% of Gen Xers use Facebook regularly Gen Xers are twice as likely to follow a brand on social as Baby Boomers are The Sprout report is chockful of stats on Millennials, Generation X, and Baby Boomers. I’ll unpack the most important stats here to underscore…

    {grow}in Social- 34 readers -
  • Why Facebook Should Be Worried About Other Social Networks

    … to stay relevant and powerful. But with newer social networks abounding, is it still the preferred choice of the public? According to data from a February 2017 Sprout Social report, Facebook has had no trouble maintaining its grasp on older generations, as an overwhelming majority of Gen X and baby boomers favor the platform. While millennials also…

    The Content Strategistin Social- 24 readers -
  • Less Than Half of Baby Boomers Like Seeing Diversity in Ads

    … and open society, especially among millennials,” Quim Gil, head brand planner at ad agency Richards/Lerma, said in an interview with eMarketer. “We know that these new, modern consumers share an endless curiosity and openness to new cultures, no matter what their skin color. They want to learn new languages and hear different opinions—they don’t want…

    The Content Strategist- 22 readers -
  • Millennials Driving Change in Marketing, Media (Report)

    … examines how millennials influence marketing and what that means for the industry. Millennial marketers are adapting to the changing market a lot faster than their baby boomer counterparts. Among the 500 small and midsized businesses surveyed, millennials spend 58 percent of their budget on digital media, compared with 14 percent of boomers. Similarly…

    AllFacebook- 28 readers -
  • The Fusion of Social and Programmatic

    … with the exponential opportunities for advertisers to engage audiences across Facebook, Twitter, Instagram, Pinterest and Snapchat with paid and owned media strategies, brands can amplify their presence using innovative ad formats to increase scale, expand efficiencies and heighten the relevancy of a brand’s message. Ad spending across social has increased…

    AllFacebookin Social Display Facebook Twitter- 25 readers -
  • 10 Brands That Are Widely Dominated by Generation C

    … of its endorsers: its loyal users. LV, Chanel, Gucci and all the luxuries in the planet Photo courtesy of snapwiresnaps.tumblr.com via Pexels. Gen C individuals are materialists, according to professional services firm PricewaterhouseCoopers. These people are always in the know, constantly connected and enjoy life’s comforts. Gen C may be young…

    AllFacebookin Content YouTube- 28 readers -
  • Survey: 28% of U.S. Adults Have Paid for an App or In-App Purchase

    … Marketing intelligence company CivicScience released the results of its survey of 1,971 U.S. adults, which revealed that 28 percent of respondents had paid for a mobile application or for an in-app purchase within a mobile app. The survey found that 71 percent of respondents hadn’t paid for apps or in-app purchases, and also had no plans…

    AllFacebook- 21 readers -
  • Millennials More Likely to Unplug While on Vacation (Infographic)

    … A new survey from Intel Security revealed that 57 percent of millennials intend to unplug from digital devices while on vacation, compared with only 40 percent of baby boomers and Generation Xers. The global survey analyzed the ways users engage with their devices while on vacations. Results were gathered from 13,960 consumers between…

    AllTwitter- 20 readers -
  • Facebook Users Prefer to Share Funny, Inspiring Content (Infographic)

    … political content, and millennial men are least likely to share content on Facebook. By contrast baby boomers are most likely to share political content and least likely to share satirical news or memes. According to the report, baby boomer women have taken over Facebook with their love of food porn and all things cute and inspirational. Overall, across generations, genders and political affiliation, one thing is certain: Facebook users enjoy a good laugh. Image on homepage courtesy of Shutterstock. …

    AllFacebookin Social Content Facebook- 18 readers -
  • What’s Next for Our Weak But Resilient Password System? (Report)

    … said they would use other authentication systems if they were available to them. Millennials are already on board with biometric options: 48 percent have used fingerprint scanners, 15 percent have used voice recognition, 11 percent have used facial recognition and 5 percent have even used iris scans. 66 percent of millennials, 48 percent of Gen-x…

    AllFacebook- 15 readers -
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