Baby Boomers

Baby boomers are people born during the demographic Post–World War II baby boom between the years 1946 and 1964. According to the U.S. Census Bureau, the term "baby boomer" is also used in a cultural context. Therefore, it is impossible to achieve broad consensus of a precise date definition, even within a given territory. Different groups, organizations, individuals, and scholars may have widely varying opinions on what constitutes a baby boomer, both technically and culturally. Ascribing universal attributes to a broad generation is difficult, and some observers believe that it is inherently impossible.
Posts about Baby Boomers
  • Millennials Driving Change in Marketing, Media (Report)

    … Social media marketing has become a great disruptor, turning the industry on its head and redefining what it means to create success in marketing. However, the true disruption is more likely generational, with millennials taking a different approach than Madison Avenue baby boomers. A report from video editing software provider Magisto…

    AllFacebook- 14 readers -
  • The Fusion of Social and Programmatic

    … the possibilities had the Oreo brand leveraged the opportunity to execute this exact message across all of its social platforms. With this clear opportunity available through automated social ad buying across platforms, many brands are starting to look for the capability to execute both opportunities in one buy. In using data to programmatically…

    AllFacebookin Social Display Facebook Twitter- 19 readers -
  • 10 Brands That Are Widely Dominated by Generation C

    … was obviously created to accommodate brands in setting trends, marketing and, ultimately, making sales. Presenting Gen C Photo courtesy of snapwiresnaps.tumblr.com via Pexels. Digital marketing company Propelrr defines Gen C individuals as those who “wake up and sleep with their smartphones, access and actively engage on social media platforms…

    AllFacebookin Content YouTube- 15 readers -
  • Survey: 28% of U.S. Adults Have Paid for an App or In-App Purchase

    … purchase, 40 percent were baby boomers, while 35 percent were Generation X. Another 25 percent of respondents in this group were millennials. By comparison, of the 28 percent of users who said they had purchased an app or in-app purchase, only 15 percent were baby boomers. Another 42 percent of respondents fell into Gen-X, while 43 percent…

    AllFacebook- 14 readers -
  • Millennials More Likely to Unplug While on Vacation (Infographic)

    … A new survey from Intel Security revealed that 57 percent of millennials intend to unplug from digital devices while on vacation, compared with only 40 percent of baby boomers and Generation Xers. The global survey analyzed the ways users engage with their devices while on vacations. Results were gathered from 13,960 consumers between…

    AllTwitter- 19 readers -
  • What’s Next for Our Weak But Resilient Password System? (Report)

    … Leak after leak has demonstrated that passwords are perhaps the weakest part of our digital security infrastructure. Users create weak passwords, companies do not maintain good infrastructure, hacking tools grow increasingly sophisticated and our password system continue to look like a relic. A white paper from Gigya analyzes where we might go…

    AllFacebook- 13 readers -
  • Millennials, Gen-Z Alienated by Ads in Social News Feeds (Study)

    … to being targeted by brands on their social media feeds. Even more ominous for brands: 56 percent of the nearly 2,500 respondents to the study said they have reduced social media use or eliminated it altogether due to ads in their news feeds. Social networks also came up short among millennials, Gen-Z, Generation X and baby boomers when it came…

    David Cohen/ AllFacebookin Social- 27 readers -
  • Facebook IQ Examines the Tender Side of Technology

    …: Millennial behavior isn’t just for millennials anymore, especially online. From habits to hashtags, identifying trends popular with millennials can help brands lead the adaptation for Gen Xers and baby boomers. Connect in a new online marketplace: As more and more rituals are reinvented online, new marketplaces will spring to life. Brands can seize these opportunities by strategically thinking about how their own products and services can become a part of such marketplaces. Readers: What are your thoughts on Facebook IQ’s findings? …

    David Cohen/ AllTwitterin Social Facebook- 15 readers -
  • Facebook’s Helen Crossley on the 3 Big Mobile-Commerce Questions

    … Mobile grabbed hold of the holiday shopping season in 2014, and there is no reason to believe that trend won’t continue this year. Helen Crossley (left in the photo), head of consumer insights research for Facebook IQ, spoke with the social network’s direct-response product marketing director, Kelly Graziadei (right), in search of answers…

    David Cohen/ AllFacebookin Facebook- 17 readers -
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