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… I write this fresh off a trip that took me from Cleveland to Helsinki with a brief stop in Copenhagen and then to London. It’s been almost 10 years now since I’ve been speaking on the topic of content marketing in and around Europe. Over that time, content marketing has become a driving force, maybe THE biggest change I’ve seen in the approach…
I was a content marketing curmudgeon. There, I admitted it. The first step to recovery. I’m here to tell you my story and help all content marketing holdouts. No one wants to be a curmudgeon. It’s worse than being called a Luddite. A curmudgeon is an angry Luddite. You want to shout back at a curmudgeon, while you would simply shake your head in pity at a Luddite.