Back To Basics

  • Confessions From a (Former) Content Marketing Curmudgeon

    I was a content marketing curmudgeon. There, I admitted it. The first step to recovery. I’m here to tell you my story and help all content marketing holdouts. No one wants to be a curmudgeon. It’s worse than being called a Luddite. A curmudgeon is an angry Luddite. You want to shout back at a curmudgeon, while you would simply shake your head in pity at a Luddite.

    Content Marketing Institute- 20 readers -
  • Start for Free: A Beginner’s Guide to Real Estate Email Marketing

    … Do experts keep mentioning how email is one of the more effective ways to market your real estate business? Yet you really aren’t sure how to implement it… Or do you have a complex autoresponder running that just doesn’t seem to work? Maybe you haven’t tried internet marketing and still stick mainly to cold calling. Wherever you are, there…

    GetResponse Blogin Social EMail- 22 readers -
  • Should You Still Send Plain-Text Versions of Your Emails?

    … your email down to the basics would work. Here’s a plain text email from Neil Patel announcing one of his blog posts: Here’s a streamlined HTML email from Unbounce. All this email adds is a header, social media sharing icons, some text formatting and a pale blue background. Note how short the copy is. This email probably took about half…

    Pam Neely/ GetResponse Blogin Social EMail- 23 readers -
  • 21 Email Marketing Tips For Coaches

    … Every online marketer has a different approach, that is why we have decided to start a series for individual types of email marketers. Today, we start with coaches! There are a lot of coaches around. If you’re a coach, you know this all too well. And while it might sound like I’m about to say “coaches are a dime a dozen”, I’m not. There’s a reason…

    Pam Neely/ GetResponse Blogin EMail- 23 readers -
  • 7 Steps to Writing a Killer Customer Survey

    … Surveys are a great way to learn more from your subscribers. Knowing your subscribers can in turn improve service, products and the targeting of your marketing emails. Through a survey a marketer can gauge customer satisfaction, fuel legitimate follow-up contact and identify opportunities for sales. Those are some compelling outcomes! A solid…

    Jordie Van Rijn/ GetResponse Blogin EMail Twitter- 22 readers -
  • What’s the Best Time and Day to Send an Email?

    … As email marketers, we’re always working to stay on peoples’ short list of emails worth opening. The best way to make that list is to create irresistible content, but there is another proven way to get more opens and engagement from the emails you send: Pick the right time to send them. Fortunately, there’s a lot of research available for how…

    Pam Neely/ GetResponse Blogin EMail- 15 readers -
  • Handle Your Oops: 5 Types of Email Mistakes and How to Fix Them

    It is inherent to our job that we send an email or two. Everybody that sends email marketing messages with a regular frequency will have a moment where the campaign slips up into an “Oops!” or “Doh!” Even if you test, test, test, tested your mails thoroughly, it is bound to happen sooner or later in your email career. We all make mistakes.

    Jordie Van Rijn/ GetResponse Blog- 15 readers -
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