Back To College

  • 6 Tips to Drive Back-To-School Sales in 2016

    … are on fleek. “On fleek” is a neologism that means “On Point”… I looked it up! Emotional Context – Product features aren’t enough, your content needs to build emotional context around product purchase decisions. Visual Social – Snap, Facebook, Instagram, Facebook and Pinterest are all great platforms for kids and parents to find shopping ideas…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • Top 10 Trends for Back-To-School Shopping in 2015

    … Back-to-School is the second biggest shopping season of the year. Not surprisingly, back-to-school shopping continues the shift to mobile with a whopping 40% of searches done via mobile device – that’s a 25% increase from 2013. Those searches are a combination of searching for products as well as finding retailers nearby that sell the products…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Back To School And Back To College Shopping Outlook for 2015

    … It may be summer vacation for most students, but for retailers, it’s time to get ready for the back-to-school shopping season. This year, total spending in preparation for the K-12 and college school year is expected to reach $68 billion. Where will that money be spent, and what will it be spent on? A recent survey from the National Retail…

    Nanigans- 12 readers -