Back To College

  • 6 Tips to Drive Back-To-School Sales in 2016

    … Back-to-School is the second biggest shopping season of the year and the digital world has become an integral part of the customer’s path-to-purchase. Here are some amazing stats associated with Back-to-School shopping: 17.2% of the entire year’s retail sales happen during back-to-school shopping Tweet This! 68% of the third quarter’s…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • Top 10 Trends for Back-To-School Shopping in 2015

    … Back-to-School is the second biggest shopping season of the year. Not surprisingly, back-to-school shopping continues the shift to mobile with a whopping 40% of searches done via mobile device – that’s a 25% increase from 2013. Those searches are a combination of searching for products as well as finding retailers nearby that sell the products…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • Back To School And Back To College Shopping Outlook for 2015

    … they expect to buy, and how much they plan to spend: Electronics $207.27 Apparel $136.95 Dorm or Apartment Furnishings $126.30 Food Items $117.98 Personal Care Items $78.02 Shoes $72.79 School Supplies $66.70 Free eCommerce Back to School eBook Learn how to reach high-value back to school shoppers in Marketing to Moms & Millennials: A Back to School Guide. Download the eBook …

    Nanigans- 12 readers -