Back To School Shopping

  • 6 Tips to Drive Back-To-School Sales in 2016

    … Back-to-School is the second biggest shopping season of the year and the digital world has become an integral part of the customer’s path-to-purchase. Here are some amazing stats associated with Back-to-School shopping: 17.2% of the entire year’s retail sales happen during back-to-school shopping Tweet This! 68% of the third quarter’s…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • 5 Strategies To Supercharge Your Back-To-School Social Ad Campaigns

    … The back-to-school season will be here before you know it! While 40% of parents and students wait to start shopping online until August, you may be surprised to learn that 52% plan to begin buying school supplies, clothes and tech before then. Starting your advertising campaigns early means you’ll be getting in front of these early browsers…

    Nanigansin Facebook Twitter- 11 readers -
  • Back To School And Back To College Shopping Outlook for 2015

    … It may be summer vacation for most students, but for retailers, it’s time to get ready for the back-to-school shopping season. This year, total spending in preparation for the K-12 and college school year is expected to reach $68 billion. Where will that money be spent, and what will it be spent on? A recent survey from the National Retail…

    Nanigans- 12 readers -
  • The Power Of Real-Time Display For Back-To-School

    … product reviews, and searching online for the best BTS deals. This stream of real-time information helps predict consumers' intent to purchase. Many marketers rely heavily on their own site-level data for their real-time campaigns, but a majority of intent data lives outside of the brand's environment. By only using site behaviors, brands…

    James Green/ Marketing Landin Display- 18 readers -