Back To School Shopping

  • 6 Tips to Drive Back-To-School Sales in 2016

    … Back-to-School is the second biggest shopping season of the year and the digital world has become an integral part of the customer’s path-to-purchase. Here are some amazing stats associated with Back-to-School shopping: 17.2% of the entire year’s retail sales happen during back-to-school shopping Tweet This! 68% of the third quarter’s…

    Douglas Karr/ Marketing Technology Blog- 35 readers -
  • 5 Strategies To Supercharge Your Back-To-School Social Ad Campaigns

    … The back-to-school season will be here before you know it! While 40% of parents and students wait to start shopping online until August, you may be surprised to learn that 52% plan to begin buying school supplies, clothes and tech before then. Starting your advertising campaigns early means you’ll be getting in front of these early browsers…

    Nanigansin Facebook Twitter- 12 readers -
  • Back To School And Back To College Shopping Outlook for 2015

    … It may be summer vacation for most students, but for retailers, it’s time to get ready for the back-to-school shopping season. This year, total spending in preparation for the K-12 and college school year is expected to reach $68 billion. Where will that money be spent, and what will it be spent on? A recent survey from the National Retail…

    Nanigans- 13 readers -
  • The Power Of Real-Time Display For Back-To-School

    … their consumers' attention before it's too late is now. Real-time buying and programmatic platforms provide retailers with an efficient and effective way to capitalize on these seasonal purchasing patterns. As you can imagine, the amount of data pertaining to back-to-school buying is running rampant across the web. Consumers are researching products, reading…

    James Green/ Marketing Landin Display- 27 readers -